What are Organic Search Results?
Organic Search Results are listings that appear on a search engine result page (SERP) for a particular user query. These listings are considered the most relevant to the user’s search query and do not include paid results, which are marked as “Sponsored” on Google.
Organic search results also feature various SERP enhancements such as featured snippets, top stories, people also ask, and local results, which enhance the visibility and usability of the SERP.
Why are Organic Search Results Important?
Organic search results are crucial for both searchers and website owners. Search engines use complex algorithms to determine the relevance and quality of web pages, ensuring users receive the most accurate and relevant results for their queries.
For searchers, organic results are more trustworthy and impartial compared to paid results. For website owners, organic search results provide a cost-effective method to drive traffic, as they do not require payment like advertisements. Additionally, since search engines determine the relevance, these results often drive high-quality traffic to websites.
Search engines aim to provide the most relevant and useful results to retain users and sustain their advertising revenue. Thus, organic search results play a significant role in ensuring an excellent user experience.
How to Rank in Google’s Organic Search Results
Ranking higher on search engine result pages typically translates to more organic traffic. According to a study by Backlinko, only 0.63% of Google searchers click on results from the second page. Here are some tips to help you rank in Google’s organic search results:
1. Ensure Your Website is Crawlable and Indexable
Google cannot rank your website unless it is crawlable and indexable. The simplest way to check if a page is indexed is by performing a site:[url] search. If the website is indexed, you should see at least one search result.
Another method is using the “Inspect URL” report in Google Search Console.
2. Create SEO Content
SEO content is designed to rank in search engines. Quality SEO content is written for humans but optimized for search engines. This involves:
- Keyword research
- Search intent analysis
- Expertise and authority
- Creativity and engagement
3. Follow Best Practices of On-page SEO
On-page SEO helps search engines understand the purpose and relevance of your page. Key on-page SEO practices include:
- Using target keywords in titles, H1, and subheaders
- Writing engaging title tags
- Using short, descriptive URLs
- Optimizing images
- Implementing structured data
4. Get More Backlinks
Backlinks are one of the most important Google ranking factors. The more high-quality backlinks a website has, the more traffic it is likely to receive. Here are some effective ways to build backlinks:
- Broken Link Building: Find broken links on other websites and suggest your own page as a replacement.
- Guest Blogging: Write blog posts for other websites and get a backlink in return.
- Unlinked Mentions: Find mentions of your brand that do not link to your site and request a link.
Conclusion
Organic search results are essential for driving high-quality traffic to your website. By ensuring your site is crawlable and indexable, creating SEO-optimized content, following on-page SEO best practices, and building quality backlinks, you can improve your rankings in organic search results.
