What is a Bridge Page?
A bridge page is a specific landing page used in affiliate marketing with the primary purpose of sending prospects to a destination page on another site via an affiliate link.
Example of a Bridge Page
For example, you might see an ad about a weight loss course on a social network. When you click on the ad, you’re taken to a page on website A that explains all the benefits of this new course. When you click the “Buy” or “Get” button, you’re redirected to the actual offer on website B. If you proceed to buy the course, website A receives an affiliate commission.
Google’s Definition and Policy on Bridge Pages
Google defines bridge pages as pages primarily used to link to other sites and categorizes them as having “insufficient original content.” According to Google's Policies, bridge pages are generally not allowed in Google Ads.
Are Bridge Pages Allowed in Google Ads?
Google has strict requirements for ad destinations. They want landing pages used in ads to be useful and to provide the best user experience. "Insufficient original content" on the landing page is one of the reasons your ad may be disapproved, and bridge pages often fall into this category.
If Google decides that your bridge page does not have enough original and helpful content, the ad will be disapproved. This is because Google prioritizes user experience and aims to prevent users from being directed to low-quality, intermediary pages.
Key Takeaways
- Purpose: Bridge pages are used in affiliate marketing to direct traffic to a different site via affiliate links.
- Example: An ad leading to a page on website A that then directs users to website B for the actual purchase.
- Google Policy: Bridge pages are often disapproved by Google Ads due to insufficient original content, which negatively impacts user experience.
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