WooCommerce Marketing Strategies for New Stores

Intro

Launching your dream WooCommerce store is always exciting, but the excitement quickly fades for most of the businesses.

Did you know that around 90% of new Ecommerce stores fail within the first year.

And the reason?

It often lacks a solid marketing strategy. Without a well-defined plan to reach your target audience and convert them into customers, your amazing products or services might remain hidden.

And if you’ve just started a Woocommece business, then a proper marketing strategy will work like a complete roadmap for your new store.

This helps you from making your store appear to the right people, interested in what you sell to nurture them to be your loyal customers.

In this post, I'll delve into various Woocommerce marketing tactics specifically designed for new store. You’ll find out the easy ways to get discovered online, grabs the attention from social media, and build trust from your customers.

So, let’s dive into.

How to started Woocommerce Marketing Strategies for New Stores

Within a vast online marketplace, it’s hard to ensure your store stands out and attracts the customers you deserve. You always face some initial challenges, no matter how amazing your products are.

However, if you follow some basic Woocommerce marketing strategies from the very beginning of your new store, you can ensure about 15% faster growth of your business.

Here are the 6 most effective ways for marketing of your newly launched products.

Optimizing Your Store for Search Engines

When you start a new Woocommerce store, one of the biggest hurdles is getting customer’s notice .

It's because, with so many established brands already dominating the market, it's easy for your new store to get lost in the shuffle. This lack of visibility can be frustrating and demotivating, especially when you're eager to start making sales and building a customer base.

This is where SEO (Search Engine Optimization) comes in as a powerful WooCommerce marketing strategy for your new store. The very first thing you need to start your sales is to show your products to the customers.

When potential customers search for products or services that you’re selling, SEO ensures to show your products with the highest match in the search results.

That’s how SEO helps your store stand out by improving its visibility in search engine results as well as buyers.

Now, there are two types of SEO you need.

1. On Page SEO
2. Off Page SEO

Let’s discuss them in detail.

1. On-Page Optimization Techniques:

On-page optimization involves optimizing individual pages of your website to improve search engine rankings. Here are key techniques:

• Keyword Research: Identify relevant keywords and phrases that potential customers are likely to use when searching your products. For this, you can go for keyword finder tool to find best SEO keywords and add them throughout the product details.
• Optimizing Product Descriptions: Write unique, descriptive product descriptions that include relevant keywords. Highlight the features, benefits, and unique selling points of each product to attract customers and improve search visibility.
• Meta Tags Optimization: Optimize meta tags, including title tags and meta descriptions, with targeted keywords. These tags appear in search engine results and improve click-through rates.
• URL Optimization: Create SEO-friendly URLs for your product pages, category pages, and other site sections. Include relevant keywords and keep URLs concise and descriptive for better search engine visibility.

Bonus Tip:

For your new store, doing ON-page SEO may seem easier. But with the growth of your business, properly adjust title, description, URL, images, etc for each product can be time consuming and error pone.

So, here, you can use plugins to auto generate optimized product feed for your Woocommerce products rather than do it manually.

There’re so many plugins available on the market. However, most Woocommerce store owners choose **Woocommerce feed plugin-CTX Feed **for their online store.

This free plugin generates all the required info sections for you in seconds so that you don't miss any important facts to include. Here, you can also add or remove any additional information needed for your specific product.

And that’s how you can improve your On page SEO by adding more relevant data.

And the best part?

CTX Feed lets you generate optimized product feed for more than 100 channels. So, improve your ON page SEO with CTX Feed for free.

Again, CTX Feed is launched by a renowned software company Webappick. So, don’t worry about the support system. You’ll get the most dedicated support for any type of issue.

2. Off-Page SEO Strategies:

Off-page SEO involves activities outside your website to improve its search engine rankings. Here are effective strategies:

• Link Building: Acquire high-quality backlinks from reputable websites in your industry. These backlinks signal to search engines that your website is trustworthy and authoritative.
• Content Marketing: Create valuable, engaging content that attracts links and shares from other websites and social media platforms. Content such as blog posts, videos, infographics, and guides can help establish your brand as an authority in your niche and improve search results.

When you implement both on-page and off-page SEO techniques, it enhances visibility, attracts targeted traffic, and builds credibility in the competitive online marketplace.

Note:

If you’re not confident about the SEO health of your site, you can audit your site and fix the issues with Website audit tool. This tool’ll audit your entire site and tell you is there is any issue. Again, it’ll help you to fix them.

Take the advantages of Social Media Marketing

If you’re a social media user, tell me where you find stuff most often either on these media platforms or by searching for it on Google.

Facebook, Instagram, or Twitter, right?

One statistic shows that around 76% people purchase products from social media posts. So, if you’re only targeting the people who directly search for products on Google, you are surely on the wrong track.

Again, for your new Woocommerce store, grabbing the attention of people on social media to see your products is much easier than people using Google searches.

If your products are shining on Instagram, attracting people on Facebook, trending on Twitter, and even inspiring on Pinterest, then 60% of your product marketing is done.

These platforms are not just about sharing, they're about making connections and getting people excited.

But, how to exactly do the social media marketing?

Let's first talk about content creation. Content creation is a key part of any good WooCommerce marketing strategy, especially for new stores. It's all about creating engaging and informative content that attracts potential customers to your store and keeps them coming back for more.

Here you’ve to always focus on who you're trying to reach with your content and what their interests and needs.

Don't just talk about your products all the time. Provide valuable information, tips, and resources that your audience will find helpful.

And don't forget about influencer partnerships. Partner with influencers whose audience aligns with your ideal customer. Don't just chase big names, focus on those with a genuine connection to your brand.

But wait, there's more.

Targeted ads are your ticket to reaching the right people at the right time. Track your content performance to see what resonates with your audience and refine what works or what doesn't.

Email Marketing Strategies

While SEO is important for long-term visibility, email marketing offers a powerful way to connect directly with potential customers and turn them into loyal fans, right from the start.

As a new store, building relationships with your audience is essential. Email marketing allows you to connect with potential customers on a personal level.

Plus, email marketing lets you personalize your messages. You can send different emails to different groups of customers based on what they like.

Again, Email marketing campaigns can be highly effective in driving sales for new stores. When you send targeted emails showcasing your products, promotions, and exclusive offers, you can convince your subscribers to make their first purchase.

Through email marketing you can introduce your customers to your brand, and build trust and loyalty over time.

And guess what?

It’s not expensive. Compared to traditional advertising channels, such as print or TV, email campaigns are relatively inexpensive to executet's

Well, you know how important Feedback is for your new stores to build trust of the non-purchased customers?

In this case, Email marketing is a convenient channel for collecting feedback from customers, whether through surveys, reviews, or direct responses. This feedback helps you understand your customers' needs and preferences better to better optimize your store and offerings.

Implementing Content Marketing Tactics

Now, you’ve done SEO and email marketing to visible your products to the buyers and attract them to what you sell.

But, what about making these random customers into your buyers?

Well, that's the power of content marketing. Here's why it's a game-changer for your new WooCommerce store:

Free Advertising: Instead of paying for ads, you can attract customers through search engines with content like blog posts and videos.

Builds Trust: People are more likely to buy from someone they trust. So, when you provide valuable content that solves customer’s problems, you establish yourself as an expert.

Boosts Sales: If you can educate customers through your content first, they’ll surely make better buying decisions. As long as you provide helpful content, you guide them towards the perfect products in your store to

Long-Term Growth: If you can add value with good content, people will come back for more. This builds loyalty and encourages repeat business. Again, it’ll help your new store to thrive over time and boost more sales.

Use the Power of Paid Advertising

Even if you’ve done SEO in your website for your new store to stand out of the crowd, but may be still you are missing.

It’s because everyone is doing this SEO for their websites to rank. So, it’s not enough to target customers only with SEO for a new store. So you’ve to go for paid advertising to make your position in between all your exiting competitors.

Again, you’ve to target audiences from other social media platforms like Facebbok, Instagram, etc. Where Google Ads lets you display ads in search results, Facebook Ads allows for precise audience targeting based on demographics, interests, and behaviors.

So, Along with Google ads, Facebook, Instagram ads are highly recommended to capture the attention of these social media customers.

Now, how to run paid advertising?

First, let’s talk about the tools. You’ve to include Keyword Planner for keyword research and Google Analytics for tracking performance as the key tools.

For Facebook Ads, the Facebook Ads Manager provides comprehensive campaign management and reporting features.

To make your ads effective, target specific audiences and create ads that really grab their attention. Keep refining your campaigns by checking how many people click on them and how many actually buy something. That’s how you get the most out of your investment.

Budgeting considerations are crucial for efficient ad spend. Start with a modest budget and gradually increase it when you figure out the successful campaigns.

Try methods like comparing different versions of ads and choosing the best times to display them to ensure you're getting the the best results within your budget constraints.

Monitoring and Adjusting Your Marketing Strategies

You’re promoting your products on social media and even doing paid marketing, but how do you know what's working and what's not?

Track and adjust the marketing policy. See how many people visit your store, and how many people confirm their buying, and how much it costs to get a new customer.

There are free tools to show you this. Use this info to decide what's doing well and what needs a tweak.

There are free and paid options to choose from, depending on your needs.

For your new starters, free options like Google Analytics and WooCommerce Analytics are fantastic. Google Analytics tracks website traffic, where visitors come from, and how they interact with your store. WooCommerce Analytics provides insights on product views, orders, and customer demographics.

Social media plays a big role too. Don’t forget about your social media.

If you're using Facebook ads or have a Facebook page, their free Insights tool tracks the performance of your social media efforts. You can check everything from how many people see your posts, and how many interact with them, to how many click through to your website.

As your marketing efforts grow, you might consider paid options with free trials.

You’ve to continuously check the SERP results of your site. For this, you can use automatic SERP checker tool to complete analysis your site’s progress.

You can also see recordings of real user sessions to focus on areas for improvement in the user experience. Additionally, Google Ads Conversion Tracking lets you see how many website visitors who clicked on your paid ads actually made a purchase.

This data reveals what's bringing in customers so that you keep doing that and what areas need a boost. It’s like maybe your social media posts are a hit, but your website descriptions could be clearer.

By using this info, you can continuously fine-tune your marketing to make it more effective over time. It's like constantly improving your marketing skills.

Conclusion

When you implement these WooCommerce marketing strategies, you can easily equip your new store in the competitive online market. Remember, success in marketing isn't a sprint, it's a marathon. Be patient, track your results, and continuously refine your approach based on the valuable data you collect. As you consistently deliver high-quality products, provide exceptional customer service, and explore these marketing tactics, your store will undoubtedly gain sustainable growth.