Intro
You might have heard the saying, “If you build it, they will come,” but this doesn’t apply to online marketing. You’ll need to do more than design a website and push it live. You must master search engine optimization (SEO) to drive a flurry of traffic to its landing pages, attract your rivals’ customers, and increase your annual profit margin.
If you’re unfamiliar with SEO, it is the process of improving the quantity and quality of traffic to a brand. Continue reading to learn why SEO is essential for modern companies to generate traffic and leads.
An Improved Presence in the Search Engines
SEO is a mix of techniques designed to improve a site’s ranking in the search engines for specific keywords. The higher a website ranks in the likes of Google, the more organic traffic it will generate and the more leads and customers it will secure. Mastering various SEO tactics could put a small business on a level playing field with larger industry rivals, as it will have the same or better access to target customers in search engines.
Organic search will be a main source of your company’s daily web traffic, which is why you can’t afford to overlook SEO. Also, you must develop a strategy for your company’s specific needs. For example, you must learn how to Generate more leads with SEO in B2B, which may mean adopting a local search strategy, developing a presence on Google Business, and boosting online ad spending.
Quality SEO Equals a Better User Experience
A slow-performing website, bad navigation, or unhelpful content can frustrate visitors and may encourage them to click away from a site to visit an industry rival. For this reason, Google now ranks sites with a positive user experience much higher than those disappointing its customers. The common signs of a poor user experience include:
- High bounce rate
- Slow loading speed
- A lack of content
- An unresponsive design
- A lack of social media integration
If you want your business to rank higher in the search engines, you must make the appropriate changes to your website to secure significant traffic. Also, thanks to an improved user experience, your customers are more likely to remain on your website, browse its landing pages, and buy from your brand.
A Better Industry Reputation
Many consumers and companies are more likely to trust companies that rank at the top of the search engines, as it is a challenge to do so. If your website ranks on page one for a keyword, it will add instant trust and credibility to your brand. Consumers trust Google’s search recommendations, which is why it’s the most visited website in the world. If the search engine ranks it on the first page, users are less likely to question the legitimacy of your products and services. However, they’re more likely to doubt the reliability and trustworthiness of a brand appearing on the second page or lower. Leave no room for doubt by mastering SEO techniques to increase trust in your brand, boost your web traffic, generate leads, and transform your annual sales.
