Why is unique content considered an important ranking factor of Google?

Intro

Every day millions of blogs are published on the internet. According to stats, more than 7 million blogs are published online. But not all of those come on the first page of Google which is the biggest search engine in the world.

The question comes what are the factors that take part in a blog’s or website’s ranking in the search engine. As per described by many experts, there are more than 200 SEO factors that are responsible for the ranking of a web page on Google.

One of the most important related to content in those SEO factors is uniqueness. Do you know that unique content is given authority by Google as well as by the audience?

In this blog, we are going to tell you why you should write unique content instead of being a copycat for your blog’s content. Also, we will tell you why it is considered an important factor for search engine ranking by many experts in the field.

Why unique content is considered as a ranking factor?

No doubt, there are multiple factors related to the content of a blog or website that should be undertaken for ranking by Google. But uniqueness is one of the most important of all.

According to John Muller (A Spokesperson On Google), the search engine is removing billions of pages regularly with copied content. Do you know what it means? It means that if you have copied content on your website, it might be removed by the search engine.

In a question by a person, he stated that the unique content is considered the backbone of Google’s validity and reliability. If the search engine does not provide unique content to the readers, it will not remain as worthy as it is now.

This is why unique content is considered an important ranking factor for any website on Google. But the question comes of how the search engine finds the copied content.

Whenever we will search on Google, its crawlers use the database to find the best answer. In the end, it will display the pages as per the authority of the content on your SERPs.

No doubt, Google is the most advanced search engine now in the world. But its crawlers are not capable enough to distinguish between original and copied content.

As a result, it will push the rank of both websites lower and rank a website higher with unique content. This is the main reason why the original writer takes action against any kind of duplication with his work.

DMCA is the only way to take action and ask the webmaster of the copied content to get it removed. Google takes this notice seriously and removes the blog even without asking the opponent's website.

In short, you should have to avoid duplications in your content while uploading on your website. To get an idea about the uniqueness of your content, you should have to check plagiarism before uploading your content.

Such tools will help you in comparing your text with billions of published web pages on the internet. As a result, you will be shown unique as well as duplicated lines on your computer’s screen.

So, it would be pretty simple for you to get rid of those lines and publish 100% unique content.

How does unique content push your website’s rank higher?

Now, you have got an idea of why unique content is considered an important factor. It is time to understand how quality and unique content can push your rank higher in the SERPs. Let’s have a look at the following list for a better understanding.

Provides Value

Uniqueness always provides you value in any field of business or life. If you are just copying others, you will neither get higher engagement nor importance in the people’s point of view.

When you are looking to rank your website higher, you must be looking for value for your website or blog. It is because you will be able to reserve a higher rank in a short time.

This is where you will find unique content life-saving for your website. With unique and high-quality content, you will be able to give your readers their desired content.

So, they will spend a long time on your site and dictates to the search engine that you are providing quality content. If you have stuck in a situation where it is impossible for you to reword the duplicated lines to make them unique, you should use a rephrase tool.

Such tools can rewrite your content and replace the original words with synonyms. As a result, you will be able to make your blog unique and ready to publish on any website.

Improve Authority

As we have mentioned that unique content is considered an important factor of SEO among other 200+ factors. One of the best outcomes that you will get from unique content is authority for your blog.

Take Teachable vs Thinkifc for comparison. Both e-learning platforms have a blog section educating creators on how to create top-notch courses. This blog, in turn, gives their website a ranking and authority edge over other competitors.

This type of content will provide you with higher authority in terms of Google and user. By writing high-quality and unique content, you will be able to show signs that you have the authority to stand at the top results.

In this way, the crawlers of Google will rank you above your competitors. It is also possible that you will be able to get a long-term high position in SERPs.

Generate Automated Backlinks

When you are offering unique, well-researched, and well-written blogs, you will be able to get backlinks for your website. If you have been in the field of SEO, you already know how important backlinks are for a webpage ranking.

By providing unique content, you will encourage other webmasters to give you a direct backlink. As a result, you won’t have to outreach the people for the sake of links. This task will be automated and people will take your content reliable to give reference to it.

Reduced Legal Risks

No doubt, copied content can give you a higher rank on Google in the short term. But you should have to experience other legal risks like DMCA as we have mentioned above.

It is common to get strikes on your blog from the original writer. To reduce such risks and keep your website safe from any harmful impact, it is important to provide unique content.

As a result, you won’t need to worry about DMCA strikes because there will be no one who can take such actions. But you should keep an eye on your content and take action if someone is copying it.

Final Say

Unique content is the backbone of any website’s ranking. Without being unique, you can’t even imagine standing in the first 10 results of SERPs after some time.

It might be possible that you will get an instant ranking after that for some time. But it would be temporary for your website. So, you should have to think twice before publishing copied content on your website.