Why is Original Content Crucial for Higher Google Rankings?

Intro

When we think of higher rankings of any website, the first thing that comes to mind is its SEO. While SEO takes various factors into account, original content is like its lifeline. You can’t think of achieving higher rankings on Google or any other search engine without publishing content that is unique, valuable, and relevant to the niche of a particular website.

Still, many marketers and website owners don’t pay much attention to the originality of the information they post on their websites and end up failing to achieve higher rankings. The main purpose behind this phenomenon is unawareness of the importance of fresh, quality content for the targeted audience.

This article resolves this issue by outlining various reasons that make original content crucial for higher rankings on the most used web search platform. Additionally, we will discuss a few methods you can use to ensure the originality and usefulness of content to achieve higher Google rankings. Further details are given below.

What Makes Original Content Crucial?

Originality has always been the topmost requirement when it comes to the creation of quality content that aligns well with the SEO requirements. A simple reason behind the emphasis on content originality is the priority given by algorithms employed by Google to rank websites.

Here are some factors that will help you easily understand why Google rewards websites that publish unique content.

The Need for Optimum User Experience

You must understand that Google’s topmost priority is to ensure highly relevant and valuable search results for the netizens who use it to find their desired information. This feat is achieved by crawling, scanning, and filtering websites that meet specific criteria. Hence, Google only favors websites offering unique, meaningful, and engaging content that aligns well with the intent of users searching for a particular answer, piece of information, product, or service.

Simply put, the urge to offer enhanced user experience takes center stage when Google ranks websites.

Penalization Due to Duplication

Google’s algorithms that crawl websites to understand the intent and relevance of content are smart enough to identify duplication. Published information on any website that features duplication is considered low-quality content. Algorithms used for crawling and ranking websites take it as a clue of a lack of creativity, effort, and value for users. Hence, Google often penalizes websites publishing duplicate content by deranking them. Penalization is not limited to lower rankings; websites found involved in publishing duplicate content frequently are also deindexed to ensure optimum user experience.

Authority and Trustworthiness

The purpose of publishing content relevant to a particular niche or topic is to establish authority and trustworthiness. However, it is only possible when a website publishes original yet valuable content. The existence of duplicate content on any website can damage its authority and tarnish its reputation. Conversely, publishing original content helps you reflect your expertise and commitment to offer valuable information to the targeted audience. This demonstration will help you grab the attention of netizens, who will spend significant time on the website, which is considered an important factor by Google when ranking pages.

Higher Amount of Backlinks

Original content not only helps a website establish its authority and trustworthiness but also attracts backlinks. A simple reason behind this phenomenon is that everyone favors original content that is valuable to the targeted audience. Other websites also tend to share such quality information and link to it to offer value to people who visit them. The higher number of backlinks to any website is considered a signal by Google that its content is valuable, trustworthy, and authoritative, leading to a significant surge in its rankings.

Reward for Fresh Content

Websites that regularly publish unique yet valuable content for the targeted audience get rewarded by Google for their commitment to offering fresh content. Simply put, fresh, original content that is fresh for the targeted audience and significantly different from the existing information available online can play a key part in helping a website improve its rankings. Fresh and original content also boosts a website's SEO performance, which is appreciated by Google and rewarded with higher rankings.

Enhanced User Engagement

Original content that grabs the attention of the targeted audience and appears engaging to them can also keep users for longer. This phenomenon leads to more considerable dwell time, which is considered a ranking factor by Google. Web pages having larger dwell times are more likely to be ranked higher because it is a positive signal about the quality of content and the value it offers to the targeted audience. Hence, algorithms responsible for ranking websites reward original and valuable content.

How Do You Ensure Original Yet Valuable Content?

Now that you have understood why original content is crucial for higher rankings on Google, it is time to understand a few tips and tricks that will help you make it possible every time. Read on to learn more.

Ensure Proper Research and Understanding

Content originality requires effort from the authors right from the beginning. Hence, you must focus on a few things before you start writing.

Here is a detailed breakdown:

• Dive deep into the topic for in-depth understanding.
• Come up with a unique perspective to stand out from the crowd.
• Understand the interests and requirements of your targeted audience to ensure resonating content.

Create Original Yet Valuable Content

After doing comprehensive research and understanding, you must pay attention to craft original yet valuable content.

Here are some tips to make the process easier:

• Brainstorm various ideas that can help you craft fresh and unique content.
• Stay organized by scheduling content creation to consistently publish new information.
• Leverage your unique voice and style to inject your personality into the content.
• Don’t hesitate to source content from other places, but ensure proper citations.
• Eliminate instances of plagiarism using the AI reworder.

Don’t Overlook Verification and Quality Control

Even if you follow all the tips we have discussed above, it is crucial to analyze your content for proper verification and quality control to ensure its originality.

Here are some tips to make it possible:

• Leverage an AI-powered similarity checker with advanced algorithms and a vast database to efficiently detect and eliminate duplicate content with precision.
• Stay vigilant about the accuracy of facts and figures you have added to the content, and follow the cross-checking technique for proper verification.
• Access existing online content written on similar topics and ensure that your content differs in terms of voice and writing style before publishing it.

The Wrap

Content originality serves as the backbone of SEO and plays a key role in improving the rankings of a website on Google and other search platforms. Multiple reasons make original content crucial for higher Google rankings. This article discusses all of them in detail. Additionally, it outlines a few tips and tricks to help you ensure the uniqueness of content so that your website can get the reward for publishing fresh and valuable information. Hopefully, you will find it useful!