What Are The Main Differences To Rank Your Site On Google And Bing?

Intro

When people hear the words "search engine," they will almost always think of Google. This is because Google is the most well-known and widely used search engine. It shouldn't come as a surprise.

Google has been at the top of the list, with over 270 million unique visits in the United States alone in the year 2020. Because of its immense popularity, many individuals are able to overlook other search engines like Bing with relative ease.

Even though it does not get as many users as Google's search engine does, Microsoft's search engine has more to offer than some people may assume. You can come up with a strategy for both by using Ranktracker.

The procedure of SEO is rather the same for both search engines. If the main emphasis of your optimization tactics has been on Google's algorithm, you are not alone in this approach. However, this exclusive emphasis might be restricting your potential for search engine results page (SERP) ranks on Bing, which is another search engine that many online shops have forgotten about.

Let's compare the search engine optimization (SEO) offered by Google and Bing so that we can provide you with an edge that might have a significant impact on the success of your website.

What is the Importance of Bing?

Because Google is so ubiquitous as a search engine, it might give the impression that it is the only option available. However, Bing has been able to hold its own over the course of the last 11 years or so, steadily establishing itself in a respectable position within the internet market.

When combined with its former version Yahoo, Bing now controls a full one-third of all internet searches conducted in the United States, solidifying its position as the clear runner-up to Google in this category.

That is a significant number of prospective clients who will not be purchasing from you as a result.

If you are simply focused on optimizing your website for Google's algorithm, you are missing out on a fantastic chance to capture a portion of the market that has not yet been exploited. This might put you ahead of your competitors.

If you already have some experience with search engine optimization for Google, you aren't that far off from doing SEO for Bing. This is due to the fact that both search engines make use of a large number of the same ranking signals. Your website may be customized to an optimum advantage on both domains by making just minor adjustments to your SEO strategy.

Important Distinctions Between Google SEO and Bing SEO

The demographics of people who use Bing are distinct from those who use Google in a number of significant ways. Because of these variations, your optimization strategy for the two search engines should reflect that.

In general, users of Bing are more likely to have blue-collar employment, while users of Google are more likely to have white-collar professions. There is also a variation in use based on age, with users older than 35 more likely to use Bing and those younger than 35 more likely to use Google.

The majority of Bing's users are located in the United States, but the Google audience spans the globe.

Keeping this in mind, let's examine four essential aspects of SEO and see how it's possible to profit from playing to the distinctions between Google and Bing.

Keywords

Keywords are the foundation of every successful search engine optimization (SEO) plan since they serve as the primary point of contact between a website and a search engine.

Imagine if Google and Bing are two completely different kinds of communicators: Contrary to Bing's emphasis on accuracy and exactness, Google places a high premium on context and subtlety.

It is more important to create pages with rich, comprehensive content that features strong topical relevance than it is to focus on exact-match keywords. This is because Google attempts to understand the searcher's intent as well as the context of the website in order to provide the most accurate and meaningful results.

A strategy that is less complicated and uses keywords that are more narrowly focused may provide better results for search engine optimization on Bing. You can do the keyword research for both search engines by using Ranktrackers' keyword research tool.

Backlinks

Both Google and Bing place a high value on backlinks of high quality. Nevertheless, the method in which they determine the worth of backlinks differs enough from one another to need a somewhat unique strategy for each search engine.

In Google's eyes, quality is more important than quantity! Your website will be seen as a reliable resource that is worthy of being cited if it has a few authoritative backlinks and the material on its pages is of high quality. You can check your backlinks for authority by using Ranktracker!

Bing, on the other hand, places a higher emphasis on the age of a domain when considering the value of a backlink. Additionally, Bing places a higher value on domain extensions such as .gov, .edu, and .org as high trust signals.

Both Google and Bing place a small emphasis on the number of backlinks, but turning off any search engine with an excessive number of bogus links is possible.

Social Signals

Tweets, shares, likes, and views are the most important metrics for Bing. If you can get your website referenced on social networking networks like Twitter, Facebook, and Instagram, it will significantly help you rank better in Bing searches.

This may sound contradictory considering the older population that Bing caters to, but it is true. Your activity on these platforms will convey a relevancy signal to search engines, which might possibly raise you higher on the search engine results page.

On the other hand, Google gives social signals very little to no weight when determining search results. This distinction alone provides a compelling case for including a social media strategy into your entire search engine optimization plan.

Material of a Multimedia Nature

Having video, audio, and image-based content on your website is highly vital if you want to get better ranks on Bing. According to Google, not so much.

Bing is a very young search engine, but it already has a capability called "entity understanding." Because of this, it is able to correctly crawl and analyze multimedia material, including websites that use Flash, with a level of competency that is far higher than that of Google.

Images and videos are counted by Google, but the search engine does not place as much emphasis on them as Bing does. In addition, webpages built using Flash are almost completely unsearchable by Google.

If you have videos of good quality hosted on your website, you are in an excellent position to make the most of your Bing SEO.

A Middle Ground for Search Engine Optimization on Bing and Google

Despite how different SEO for Google and Bing seem to be at first glance, there are several areas in which the two are similar.

Both Google and Bing use a user's location as a ranking factor, so inserting geo-specific keywords that are relevant to the area in which your company operates is a win-win situation. Similarly, the quality of the user experience is of the utmost importance to both search engines.

Content that is of high quality has a strong relevance and is presented within a context that is dynamic and user-friendly will always obtain better results on Google and Bing.

Differences in the Way Google and Bing Crawl Websites

Google is often trustworthy when it comes to indexing and crawling every page on your website. Bing will crawl sites less often and will concentrate most of its attention on the most important ones.

The crawling process is facilitated with help from Bing Webmaster Tools. Through the use of "Crawl Control," it is possible to accelerate your crawl rate. You can also perform an audit of your website to determine the possible flaws that might be causing problems.

You may also submit your sitemap to Bing Webmaster Tools by using the "Submit a Sitemap" button or by including a path to it in your robots.txt file. Both of these options are available to you. Users have the ability to submit URLs in bulk for indexing using the API that it provides.

Final Take

You may get valuable insight into how to better advertise and display your content on search engines like Google and Bing by first gaining an understanding of the distinctions in the ways in which search engines like Google and Bing rank your website.

Your internet reach may be improved by learning how to optimize for each platform separately, which also has the potential to drive more people to your website. Cheers to your achievement in climbing the rankings on Google as well as Bing!