Intro
Blogging is one of the best ways that brands can make an impact online. But there is so much information about blogging that it can be hard to know how you can make improvements to your campaigns. Using these statistics, you can make the best decisions to improve your blogging and get better results.
Top Blogging Statistics
- 60% of marketers agree that content marketing will generate leads/demand.
- Nearly three-quarters of brands believe that content marketing improves lead quality and quantity.
- There are over 600 million blogs, making up nearly a third of all websites worldwide.
- In 2020 there were 31.7 million bloggers.
- Tumblr hosts 518 million blogs; WordPress hosts 69 million.
- 89% of online businesses used a blog in their 2020 content strategy.
Reader Behaviors
- More than three-quarters (77%) of internet users read blogs regularly.
- 59% of links shared on social media are done so without being read. Twitter now offers a prompt to tell users to read before sharing, with people now opening articles 40% more.
- The average US consumer will spend three times as long reading blogs than reading their emails.
- More than half of readers will stop reading a website if they experience a problem with the content.
- Below half (44%) of consumers will read four or five blog posts before they engage with a sales team.
- 73% of consumers admit to skimming the content.
- Three-quarters of audiences prefer to read content that is less than 1,000 words.
- When a reader has to wait between three and five seconds for the content to load, 90% of the audience will bounce from the website.
Blog Post Word Count Statistics
- The average blog post is 1,416 words long.
- Long-form content will generate 77.2% more links than short-form articles.
- For blog posts that are up to 1,000 words, there is a positive correlation between the number of words and backlinks.
- For blog posts over 1,000 words, there is a strong negative correlation between the word count and backlinks.
- The more words on a blog post, up to 2,000 words, there is a moderate positive correlation between the length of the content and the organic traffic.
- When there are more than 2,000 words on a blog post, there is a negative correlation between the word count and organic traffic.
- Bloggers who publish more often report ‘strong results' compared to those who post less often.
- Bloggers including more than ten images in a post will achieve better results.
- When the read time for a blog post is longer than seven minutes, the engagement with the content worsens.
Blogging ROI
- Nearly three-quarters of marketers (73%) have successfully used content marketing to generate leads.
- Nearly two-thirds (64%) of marketers have used content marketing to generate sales/revenue.
- A third of bloggers earn no money from their content.
- The most popular monetization channel for bloggers is Google AdSense. The second most popular method is affiliate marketing.
- The bloggers earning the most revenue from their website don’t earn the most money from AdSense, they’re more likely to sell their own products/services.
- High-income bloggers are 3 times more likely to sell an online course such as passive income or sales coaching strategies.
- 72% of bloggers earning more than $2,000 a month use Mediavine or Adthrive to manage their adverts.
- Food bloggers are the most profitable bloggers. On average, they earn over $9,000 per month.
WordPress Statistics
- WordPress powers 42.8% of the internet.
- There are roughly 70 million new posts published through WordPress every month.
- Every month, 77 million new comments are added to posts on WordPress blogs.
Blog Writing Statistics
- It takes over four hours for the average blog post to be written.
- The quality of content is the most important aspect of a successful blog.
- The top high-income bloggers will advertise their content more than low-income bloggers.
- Bloggers who use a blog planner publish more articles per year.
- Less than half (41%) of bloggers are doing their research and publishing the results.
- Just over a quarter (26%) of bloggers work with a professional editor.
- Readers complain most about the content being too wordy, poor writing, or a poor blog design.
- Research has found no correlation between a Flstartesch Reading Ease score and the page rank.
- 71% of bloggers will update their old content by adding new insights, correcting mistakes, and removing out-of-date content.
Headline Statistics
- Headlines between 14 and 17 words generate 76.7% more social shares than shorter headlines.
- If there is a question mark in a blog post headline, it will generate 23.3% more social shares.
- More than nine out of ten (91%) bloggers write more than six headlines before they start publishing.
Blogging SEO
- 71% of bloggers report that SEO is their more important source of traffic.
- 85% of bloggers will conduct keyword research to help them rank their content online.
- More than two-thirds (68%) of online experiences start with a search on Google or another search engine.
- More than nine out of ten (90.63%) website pages will generate no organic traffic from search engines.
- Just over one in twenty pages (5.7%) will ever rank in the top 10 search results within a year of publication.
- The average page ranking in the top ten is more than two years.
- When a page ranks at the top for one query, it will often appear in the top 10 search results for another 1,000 relevant keywords.
- The more backlinks a page has got, the more organic traffic Google will generate for the page.
Promoting a Blog
- Only one in three bloggers will regularly check the traffic for their blog.
- Seven out of ten bloggers who earn more than $50,000 per year are (very) active in promoting their content online. Only 14% of low-income bloggers will actively promote their content or search for marketing advice.
- When a blogger collaborates with an influencer, they’re more likely to be successful.
- Bloggers earning more than $50,000 a year are twice as likely to try and subscribe website visitors to a mailing list than those who are low-income blog owners.
- Nearly all bloggers (97%) use social media to promote their blog content. Only two-thirds (66%) use email marketing to promote their content.
- Only 1.3% of blog articles attract 75% of the social shares on social media.
Guest Blogging
- The average cost to publish a paid guest post is $77.80.
- Half of all bloggers will contact ten or fewer other brands per month for guest posting opportunities.
- Only 7% of bloggers will contact more than 100 people monthly to request a guest post.
- Nearly two-thirds (60%) of bloggers will write between one and five guest posts per month.
- Only 52% of bloggers write guest blog posts themselves.
Final Word
Blogging is an ever-growing industry with lots of opportunities out there. Above are some statistics that can help you succeed in this industry. Use them to guide your new venture, whether you’re a blogger or a brand looking to leverage a blog to build your business.
