Video Innovation: 3 Strategies for Standing Out in a Crowded Market

Intro

Having an online business these days isn’t as easy or breezy as your friends or family think. Everyone who has never entered that world sees your job as doing nothing most of the time and hanging on social networks.

But, for all the people who started their journey in the online business world, this is as hard work as any other.

And it’s getting harder every day, with all the new technologies and algorithms coming.

So, it’s essential to keep up with the novelties and implement them as soon as possible to keep your business moving.

In this article, we’ll discover some strategies for you to follow, but first, let us see: what is the quickest way to reach your current and potential clients? What format should you use?

Video format: the quickest way to success

Have you heard the song Video Killed the Radio Star? Well, it’s an ancient song from the 20th century, but one big truth lies in its lyrics: video format is the killer. Serial. It has beaten various formats to this day.

Now, you can’t think of a successful business that isn’t using video to promote or correspond with its clients.

Why is it that the video is so popular?

It has something to do with the configuration of our brains and the way we receive information. We’re visual beings. Vision is our primal sense, and our brains react better to visual sensations.

The video format is at the top of the visuals.

Videos are engaging, making us feel part of the experience, not just observers of the images. They have motion, and that’s essential for our brain to plug in and make us feel what we see. And where there are emotions, there’s our attention.

If you plan to upgrade your business, it goes without saying that you’ll have to implement some video innovations in your marketing.

Ahead of you are the three best strategies that'll make your business stand out in an already overcrowded market.

1. New technologies

What else to start with these days, but with new technologies? They’re the imperatives of the 21st century. We constantly hear about AI expansion and how more and more features are being run by artificial intelligence.

Video production has improved a lot with the expansion of this technology, and it’s getting easier to understand and use.

With AI tools, everyone, or almost everyone, can become a video expert.

So, don’t hesitate to include these novelties in your practice. Not only that you’ll make more engaging videos; it’ll be done with less effort.

You’ve already used some of it on Instagram or Snapchat applications. But that’s just for fun, right?

Absolutely, and now you can have fun doing business.

Can you imagine that there’s a tool that can make a video on its own? You just have to enter the script.

Well, jea!

Here’s some more information on it:

Convert your text to video

One of the best AI tools in the video industry is a tool that can simply convert text to video. Everything is straightforward; you just _enter your script and choose between templates _and avatars, and your video is done quickly.

It’s great for all of us who don’t like to be in front of the camera, or just to simplify our work, releasing us from the hard job of auditioning for the video.

By using this technology,_ you can make a ton of videos _without putting in too much effort.

Make sure to get the best content you can, since that’s the one major factor in creating good and viral videos.

2. Interactive content

As it’s mentioned above, besides the actual making of the video, what matters most is what that video is about. What kind of content are we giving to our consumers?

If you ask any marketer, they’ll tell you that content is the mother of all marketing. It's the most important segment of your business's promotion.

With more and more video content online, especially with the expansion of social networks like TikTok and platforms like YouTube,_ consumers have gotten used to watching short _but engaging forms.

What’s even more successful is the use of interactive content in your videos. Creators began its use not long ago, and the results are great. People like to be involved in the story.

What is interactive content?

It’s the type of content where the _audience or your consumers can influence the content _in any way, whether it's a quiz through which viewers can get different information depending on the answers or they can even choose different endings of the story.

Either way, it’s fun and creates a more engaging and memorable experience.

For example, the well-known brand Snickers made a YouTube channel campaign where viewers could choose between two parallel videos and influence the ending of the story.

No need to say it was a complete success!

3. The power of personalization

With growing online businesses, getting to potential clients became a full-time struggle. Therefore, every option that can benefit that goal is of great value.

One of the major ones is collecting personal data from your audience.

You need to use the data you collect from your consumers and audience wisely.

Since video format is the most popular, a _crucial way is to personalize your video content. _

We all like that personal touch; it means that someone cares for us and is making an extra effort to make us feel better.

You do get that birthday congrats from a bank or internet provider?

Yes, it's not a big deal, but for a moment, you feel good when reading something like that.

According to McKinsey research, we’re all pretty much used to this kind of treatment; 71% of consumers expect any kind of personal interaction; and 76% get frustrated when it doesn’t happen.

These numbers tell us that this kind of marketing approach is a must if you want to stand out and get ahead of the competition.

You can_ use the data your consumers leave on your websites or platforms_ to create a video message tailored to their specific interests. For example, you can use their age, name, location, or purchase history to guide you.

With personalized video content, you’ll deliver a more engaging experience, create closer connections between you and your audience, and make it easier for them to find what interests them.

Also, a personalized approach keeps them watching videos longer, which benefits your marketing strategy.

Stand out; don’t wait too long!

Yes, the digital age has created a consumer who expects more from every piece of content they see. New communication formats are influencing people's attention, and their attention span is getting shorter every day.

It’s important to make content that stands out from the crowd and gets the consumer's attention.

With the use of video content that is personalized and interactive, your business will make it through the dark forest of marketing content. And shine like a guiding star for your loyal audience.

With a little help from AI tools, your success is guaranteed!

Don’t hesitate with this too much; it’s not that hard or expensive, and the results will be shown very soon. You won’t be disappointed, that’s for sure, and your consumers will certainly have more fun doing business with you.