Unbounce vs. Leadpages: Which Tool is Best to Create Landing Pages?

Intro

Landing pages are an essential part of your website as they play a great role in how leads engage with your brand and drive conversions that result in revenue. Every brand must have great landing pages to show the target leads what you offer and drive them to take action.

However, business owners struggle to make a decision on which software to use to create amazing landing pages. The article will give you a step-by-step comparison between Unbounce and Leadpages and help you make the right choice to use when you create your landing page.

Unbounce vs. Leadpages- General Overview

Unbounce

Source: Unbounce

This software was launched in 2010, and many brands and individuals use it to create their landing pages. It has specialized designs and automation features like an AI-powered landing page creator.

Unbounce also has AI conversion optimization features to improve landing page and campaign performance. The tool is best suitable for big brands and entrepreneurs in the market.

Leadpages

Source: Leadpages

Launched in 2013, leadpages is a great conversion-focused landing page builder for creating highly converting landing pages. It’s simple to use, and you don’t need coding experience. The leadmeter makes it easy as it guides the user with less to no experience in web design by providing suggestions you can use when creating a page.

1. Landing page hosting

Unbounce

The first three pricing packages offer free hosting on the Unbounce website. If you are new to online marketing and don’t have a website yet. You can take advantage of the free hosting to get your landing pages live. A user can also create a page and directly host it on their domain or WordPress website if they have an existing one.

Leadpages

Once you create your landing page, you can link your domain to your leadpages account and get your page live. The site purchases an SSL certificate for the landing pages it hosts on its domain making the pages safe. However, if you want a custom domain, you have to get your paid domain.

2. Unbounce vs. Leadpages- Ease of use

Unbounce ease of use

The tool has a drop-and-drag option that makes it easy to use even without coding skills. With the A/B testing features, you can test different options for building a landing page.

You get the know-how, adjust your page easily, and improve your conversions through the page. Its great interface also simplifies the landing page-creating process.

The AI landing page builder makes it easy to create pages in no time and adjust them the way you want to increase engagement with the target audience on your page.

Leadpages ease of use

With this tool, you can expand the templates on the software with the existing templates with section templates and make it easy to build your landing pages. Since the templates come in handy and are well-designed for what you want.

For example, you will find a home page template or FAQs template and then easily customize it once you rearrange it with the drop-and-drag builder.

You can also leverage the leadmeter tool to get the best recommendations of what you can use to build your landing page. This will help you include elements that interest your target audience and help drive more engagement to your pages once they go live.

3. Unbounce vs. Leadpages- Pricing plans

Unbounce

This software has four different price plans customers can use depending on their needs and marketing budgets. Each price tier has a different price tag with extra added features as the prices go up.

Source: Unbounce

The prices start at $99/ month with up to 500 conversions. In addition, the tool offers a 14-day free trial period where users get exclusive access to all the tool's features to help them understand the platform better and make informed decisions.

Leadpages

This tool has two price tiers and one advanced where you contact a specialist to help you with your needs. The standard price tier starts at $37 per month and the second price tier, pro starts at $74 per month. The final price tier is customized according to your business needs.

Once you talk to the specialist, they guide you on how to go about this price tier package Here are what the three price tiers look like.

Source: Leadpages

4. Unbounce vs. Leadpages- Features of the tool

• A/B testing. Unbounce offers great a/b testing features for landing page building. For example, you can use the smart traffic feature to gauge the traffic your page receives once you create your landing page. The a/b testing features are available for the Unbounce price tiers. On the other hand, leadpages a/b testing offers these features on the high-price tier package for their services.
• User interface. Unbounce has a great interface making it easy for users to build landing pages. With its classic and smart builder editors, a user can use the templates and create a beautiful landing page within a short time. Leadpages drag-and-drop editor with many customizable and build-for-conversion templates provides a great user interface experience for users who create landing pages.
• Integrations with other tools. The Unbounce tool integrates with other apps like Shopify, Calendly, Stripe, WooCommerce, and Hubspot. It also integrates with payment apps like PayPal. The leadpages also integrate other apps like Salesforce, Aweber, Mailchimp, Active Campaign, Shopify, Drip, GetResponse, etc. In comparison, leadpages has more app integrations with other tools than Unbounce.
• Security. Both tools have an SSL certificate that helps keep the customer's data safe. When a customer creates a landing page on the website, it’s hosted there and even covered by an SSL certificate to keep it safe.
• Uptime. You don’t want your customers to experience downtime once they start using your tool to create landing pages. Unbounce has an uptime of 99.96%. Its servers are more reliable and faster when loading content. Leadpages don’t have their servers but use the Google Cloud services platform with an uptime of 99.9%

5. Unbounce vs. Leadpages- Customization

Customization on Unbounce

This software offers excellent customization capabilities to landing page creators as it supports JavaScript and CSS. The drag-and-drop feature for page building makes it easy to create a landing page without coding experience.

Customization on Leadpages

The software offers less customization as it uses raw and column layouts for landing page customization. If you have web design skills and experience you can use the HTML and CSS customizations to give their new landing page the feel of their choice.

6. Unbounce vs. Leadpages- Customer support

Unbounce

The tool has a great customer support team to handle customer needs whenever they arise. The different ways to handle customer needs are:

• Email
• Phone
• Content on the website
• Live chat

Leadpages

• Chat feature on the website
• Email
• Content on the website
• Live chat
• FAQs (To answer most questions that customers are faced with about using the tool)

7. Unbounce vs. Leadpages- Page editor

Unbounce

This software has two great landing page builders.

Source: Unbounce

The classic builder feature has a drag-and-drop feature with advanced coding options for website builders with coding and customization skills.

On the other hand, the smart builder, which is AI-powered uses data and recommendations to build faster. The AI recommends page improvements that landing page builders can use for page creation. Although both users with and without coding skills can use the tool, it’s more suitable for users with design and coding skills.

Leadpages

It has an easy-to-access and easy-to-use editor. The WYSIWYG editor gives the user creating a landing page their final preview of the landing page without leaving the website page. You can edit your page to make it easy to view on mobile devices.

The editor doesn’t give visual aids when moving elements in the editing process. Leadpages is more suitable for those without coding skills or with less design experience.

8. Unbounce vs.Leadpages- Themes and templates

Leadpages

This software has over 250 + templates for creating landing pages. The templates are mobile-friendly and well-optimized for high conversions. You can get templates for thank you and confirmation, consultation, webinars, virtual events, etc.

You can use the templates to create landing pages for websites in different industries like real estate, insurance, home service, financial and legal, health, wellness, etc

Unbounce

With Unbounce software, you get 100+ templates you can use to create landing pages. You can use the drag-and-drop builder when using templates to make the process easier and faster.

You can get customized templates for different businesses like SaaS, eCommerce, real estate, consulting, mobile apps, etc With the templates, you can use special features like the parallax effect and lightboxes.

Want to make the right choice?

You know that the quality of your landing pages affects the user engagement and conversions you get on the page. Having a great tool to create your landing page will be essential to get users to engage with your business, learn more about your products or services, and convert into customers. If you want more tools to optimize your page for SEO you can take advantage of our amazing software features. \

Source: Ranktracker

Now you know the differences between Unbounce and Leadpages and the best one that will suit your needs and budget. Take action, create that landing page you have been planning for some time, or update that new landing page, get it live, and attract leads to your business.