Top SEO Strategies for Businesses Without a Technical Team

Intro

These days, you no longer need a technical team if you want to build a website. This is really a huge help for startups or small businesses that have a tight budget to start with. Hiring a technical team costs a lot of money, and it’s a good thing that there are advances in technology that allow businesses to create professional, user-friendly websites using platforms like a websitebuilder without coding.

However, there might still be an issue when it comes to implementing effective SEO strategies. But it’s not entirely impossible to manage both. If you are a business owner looking to improve your SEO and build or enhance your website with little to no technical help, read on for strategies you can implement.

Choose a User-Friendly Website Builder with SEO Features

One of the very first things you must consider is to look for a user-friendly website builder with SEO features. This will save you a lot of time and effort since you don’t have to go back and forth between two sites or platforms for your SEO and website-building needs.

Make sure to lean towards a websitebuilder without coding if you are not very technical yourself. This way, you can easily create a professional website even without prior technical knowledge or experience.

You might also want to check if a website builder has existing templates you can use and customize to help guide you in bringing your vision to fruition. Make sure that your website will function well on all devices so that your chances of ranking higher on Google is greater.

Focus on High-Quality Content Creation

White hat link building techniques such as creating content from scratch and building links naturally might be a very tedious process, but it is the safest way to rank higher on search engine results pages (SERPs). You don’t have to worry about penalties and losing the credibility of your website if you choose this path.

Make sure that you provide valuable, informative, and relevant content to your audience. There are many ways you can do this, such as by creating blog posts, articles, and product descriptions that will leave a lasting impression on your audience.

To start, identify the keywords that your audience is searching for. You can use different tools like SEMrush and Google Keyword Planner so you can find relevant keywords for your industry more quickly. Once you have identified the keywords, make sure that your content is well-structured so you can incorporate the keywords naturally. Contrary to what most people think, SEO is not about keyword stuffing. Instead, it’s all about providing value.

Leverage Local SEO

One of the mistakes that people make when looking to improve their SEO is not focusing enough on leveraging local SEO. There is no harm in thinking big, but local SEO can be the gold mine you are looking for if you just know how to use this strategy. But what exactly is local SEO?

Local SEO is making sure your business is relevant on local searches. It can drive more traffic to your site, especially for businesses with a physical location or those that are offering location-specific services.

Prioritize Mobile Optimization

More and more people these days are accessing websites via their mobile devices instead of their computers, which is why prioritizing mobile optimization can go a long way towards SEO success. It’s a good thing that modern website builders automatically create responsive designs that adapt to different screen sizes.

Google actually prefers mobile-friendly websites and has even implemented mobile-first indexing, which means that the mobile version of your website is considered its primary version. Make sure that you choose a website builder that has a built-in mobile optimization so that you can guarantee that you’re keeping up with current SEO standards.

For businesses that do not have a technical team, effective SEO might seem like a very difficult challenge. But with the right tools and a focus on delivering value to users, any business can thrive online, regardless of their technical expertise.