Top 5 Instagram Reels Analytics Tools

Intro

Running a social media strategy without analytics tools is like attempting a marathon with flip-flops - you are easily setting yourself up for failure. However, relying on ineffective analytic tools is just as bad.

The right Instagram analytics tools are important for tracking, measuring and managing your reels performance. They provide accurate conversion insights to optimize engagement and increase followership.

This post reviews five innovative Instagram tools to boost content engagement in 2025.

Top Instagram Tools for Tracking Engagement & Metrics in 2025

Deciding which tool to commit to shouldn't be a guesswork. You need to do a thorough research to make a well-informed choice. How do we decide on the top options? It’s simple - we consider their features, performance, pros and cons. Not to keep you in the dark, here are the top five options and why they make our list.

Getviraly.com

Getviraly.com is a modern social media management tool that effortlessly empowers creators and businesses with data-driven insights for viral results. The tool unlocks reach and engagement for your brand on various social platforms. Users get real-time analytics on their social media accounts and can also analyze competitors' performance.

Account users can rely on Getviraly to track their short-form content from other platforms, including TikTok, YouTube, and Instagram. That’s what makes it a super choice. Furthermore, you can get detailed analytics for every post you make across all platforms.

With Getviraly, sharing campaign insights with clients or your team is easy. A shareable link can be generated, providing real-time access to performance metrics. Multiple workspaces can be created to enable clients, projects, or companies to manage campaigns independently.

Getviraly runs on a simple interface that you can operate without any help. It provides detailed statistics for each campaign, total views, engagement, real-time performance tracking, advanced account tracking and lots more coming.

Pros:

• Comprehensive reporting
• Track content from anywhere
• Pocket-friendly for all classes of users

Cons:

• Currently in beta but backed by a responsive support team and frequent feature enhancements

Instagram Insight

As the native Instagram analytics tool, Instagram Insight offers basic engagement stats on organic and boosted reels. This tool gives you an overview of your content’s performance and overall trends across your followers. Instagram insight is an excellent tool for reel analytics because it reveals important information such as views, accounts reached, interactions, accounts engaged, ad insights, and total followers.

Most users prefer Instagram Insight because it is free and convenient. However, it is only available to users with a business or creator account. To view insights, visit the reel tab, select the reel you are interested in and click “View Insights”.

With Instagram insights, you can see the number of times your reels were played or replayed, watch time, account reached, average watch time, likes, follows, comments, saves and shares. Interestingly, these insights are available for up to two years.

Unlike Metricool, which uses a custom analytics period, one of the downsides to Instagram Insights is that its analytics are limited to 90 days. Also, you can only get analytics of reels on Instagram. Getviraly and ContentStudio allow users to compare content engagement on Instagram, TikTok, Twitch, and other platforms.

Pros

• It is completely free
• User-friendly interface
• Simple analytics integrated with the Instagram app

Cons

• 90-day analytics is too short
• No access to analytics from other platforms or accounts

Metricool

Metricool offers a one-for-all and all-in-one analytic approach to your Instagram reel engagements. This tool allows you to schedule content for up to a month, select the best hours to paste and hashtags, measure your results with intuitive graphs, analyze competitors, create visual reports in minutes, and much more.

Metricool’s in-depth reel analysis matches the performance management you can get from top options like Hootsuite and Getviraly.com. Metricool allows users to create a free account that has no trial period and is free forever. Its paid plan includes a starter and advanced option, which offer more perks to your analytic journey.

With Metricool analytics review, you are well positioned for digital visibility on Instagram. You are also able to connect effectively with your audience. Social platforms like Facebook, Threads, TikTok, LinkedIn, Pinterest, YouTube, etc., also authorise the tool.

Pros:

• Automate processes
• Analyze your competitors
• Comparison across multiple accounts and platforms.

Cons

• The user interface needs improvement

Iconosquare

Iconosquare gets top points for ease of use and its incredible interface. Besides its detailed analytics covering Instagram and other social platforms, iconosquare's user interface remains the most appealing.

With Iconosquare, users can track their reel performance, helping to create a fail-proof reel strategy with credible insights. The best part is that you can seamlessly translate the metrics into a detailed graph. The tool also allows for scheduling and organizing content. Multiple profiles can be created and assigned to different team members, enhancing collaboration.

For creators who become stucked or blank, leveraging the power of AI is an advantage. It creates fresh ideas for engaging content, giving you more time to be creative. You can’t run out of ideas using this tool.

Iconosquare’s partnership with Instagram and other Meta platforms gives it an advantage in Instagram reel analytics. This tool offers unlimited data retention while managing your content and followership with its multiple metric options.

Pros:

• Advanced analytics and reporting
• Post scheduling
• AI-powered tools

Con:

• Limited free trial period
• Cross-platform analytics only includes does not include X and Youtube.

Hootsuite

Hootsuite is one of the top recommended reel analytic tools with clear advantages. It saves time and produces incredible results for your reels. It allows managing multiple accounts from a single subscription. Getting detailed performance data and in-depth analytics is easier with Hootsuite’s Engagement Rate Calculator.

With Hootsuite, you can know what reel brings in the most engagement. You can also hitch your performance against competitors to initiate result-driven decisions. Hence, it aids in posting at specific times that are perfect for your goals and followers.

This analytic tool allows users to design, schedule and publish reel content from one dashboard. Create posts with Canva with captions and hashtags powered by AI.

Pros:

• Extensive performance data
• 30 days free trial period
• AI caption generator

Cons

• Expensive for the individual user
• Clustered interface

Conclusion

The search for the ultimate analytic tool could be difficult. The best Instagram analytics tool must meet your requirements for content engagements, campaign management, and pricing. And this review does justice to that effect amidst the hundreds in the market. Having AI assistance is also a good bonus for the best tool. In our experience, the top Instagram analytics offer detailed performance data across all platforms and suggestions to improve your social media presence.