• YouTube Marketing

The complete guide to help you to grow your YouTube channel and monetize your content

  • Felix Rose-Collins
  • 9 min read

Intro

In the online field you can now monetize your content with the help of YouTube. YouTube stands out as a light for creators who are looking to display and share their passion, knowledge, and creativity with a worldwide audience and to earn a little more.

With over 2 billion logged-in monthly users, YouTube has become an unequaled platform for creators and organizations to interact with audiences, establish communities, and even make money with the help of different methods. However, with so much promise comes difficult rivalry.

Standing out and growing your YouTube channel needs more than just uploading videos regularly; it requires a planned strategy, knowledge of YouTube's algorithm, and a dedication to provide value to your audience.

In this one-stop guide, we'll be discussing the strategies and best practices that you need to follow to grow your YouTube channel, to get monetized, and to start earning from your content. From mastering YouTube SEO to understanding the criteria for monetization, we'll cover everything that you’ll need to know to succeed on YouTube.

Whether you're a pro-creator looking to grow your audience or even if you are a newcomer who is eager to make money or to display your content, this guide will provide you with the tools and insights to thrive in the competitive world of YouTube content creation.

Understanding YouTube SEO

Understanding YouTube SEO

YouTube SEO (Search Engine Optimization) is very important if you want to get your content discovered by viewers. You can start by choosing your videos title carefully for search, so that you can improve their search algorithm and attract more viewers.

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Below we have discussed some key strategies that will help you to boost your YouTube SEO:

  • Keyword research: by using tools like SEMrush, Google Keyword Planner, or TubeBuddy you can find suitable and relevant keywords for your content. Look for keywords that have high search volume and most important have low competition. Find ideal keywords for your video through RankTracker’s Keyword Tool.
  • Optimized titles and descriptions: place your chosen keywords naturally into your content titles and content descriptions. And make sure that the titles are catchy and unique, and also make sure that descriptions are providing a subtle overview of your content. RankTracker’s Video Description Generator will come in handy in this part.
  • Make engaging thumbnails: thumbnails are the very first thing viewers will see, to make them click you must create unique and eye-catching thumbnails that represent your content. Try using bright colors, high-quality images, and readable fonts, to attract an audience.
  • Video tags implementation: using tags will help YouTube to understand what is the content of the videos. Using relevant and unique tags will describe topic’s of your video, content, and category. Always avoid using inappropriate and misleading tags because it will harm your content reach.

By using these techniques and tools, you can increase your chances of appearing in YouTube search results and it will also recommend your videos which will ultimately drive more traffic to your channel.

Monetization criteria and eligibility:

If you want to monetize your YouTube channel and want to start earning from content uploaded, you must meet certain criteria that is being set by YouTube. Below you can get details of what are the criteria you need to meet for YouTube's monetization:

  • YouTube partner program (YPP): to get eligible for the YouTube Partner Program, the channel must have at least 1,000 subscribers and 4,000 watch hours in a year from the start. Once your channel meets these criteria, then a YouTuber can start applying for the YPP through a YouTube account.
  • Following YouTube policies: the content you post must follow YouTube's community guidelines and advertiser-friendly content guidelines. These rules include avoiding content that promotes harmful, hateful, or inappropriate for audiences and advertisers.
  • Enabling adSense account: for this you will need to have an adSense account that is linked to your YouTube channel to receive payments from YouTube. If you don't have an AdSense account, you can create one through the AdSense website and link it to your YouTube account.

Meeting above mentioned criteria is an important and first step to monetize your YouTube channel. Once you've been accepted for the YouTube Partner Program, you may begin earning money from adverts featured on your videos. Keep in mind that YouTube checks channels on a regular basis to ensure compliance with its standards, so you must continue to create high-quality, advertiser-friendly video to keep your monetization status.

Earning potential on YouTube:

Earning potential on YouTube

YouTube is a platform that offers multiple revenue plans for creators to earn money other than ad revenue. By understanding it you can help yourself maximize your earning on the platform. Learn below how you can earn:

  • Ad revenue: ad revenue is now the primary and most used way by YouTubers to earn money. Whenever a viewer watches or interacts with the ads played on your videos, you will get a share of the revenue by those ads. The amount you can earn will vary based on several factors such as the type of ad, advertiser's budget, and most important where your videos are getting viewed.
  • Channel memberships: Another method is that YouTube also allows creators to start channel memberships for their subscribers after paying a monthly fee. Members will get access to several perks such as badges, unique emojis, and content that are exclusive for members. This helps creators to earn more and especially if your channel has a loyal fan base.
  • Merchandise selling: the merchandise selling will also earn you more money by selling the merchandise directly from your YouTube channel by using merchandise shelf feature.
  • Super chat and Super stickers: Super Chat and Super Stickers are some features that help viewers to get noticed by purchasing chat messages or animated stickers during live streams.

By diversifying your earning model and by exploring other earning opportunities, you can surely increase the paycheck and boost your overall earning on YouTube and you can also build a sustainable side income by publishing your content.

How adSense helps YouTubers earn:

How adSense helps YouTubers earn

It is one of the features offered by Google that allows and helps YouTubers to earn more money by running ads on their videos. Learn how AdSense helps you to earn:

  • Ad revenue: ad revenue is now the primary and most used way by YouTubers to earn money. Whenever a viewer watches or interacts with the ads played on your videos, you will get a share of the revenue by those ads.
  • Monetization features: AdSense provides a variety of monetization options for YouTubers, including overlay advertisements, skippable video ads, and display banners. These options help you to maximize your earning on YouTube by displaying various sorts of advertisements to your audience.
  • Payment options: adSense also provides flexible payment methods, from direct bank transfer, checks to electronic funds transfer (EFT), which makes it easy for YouTubers to receive paycheck.

Should one hire a manager to manage your adSense?

Hiring a manager to manage your AdSense account can be helpful in some cases, however it is not necessary for all YouTubers to hire one. Below some factors are mentioned that you need to consider before you go hire a manager:

  • Reach of your channel: let’s say you have a large audience based YouTube channel with multiple earning sources, then hiring a manager could help you to manage and optimize your AdSense earnings.
  • Time and expertise: managing an AdSense account requires your time, effort, and certain expertise in the field. If you are facing difficulties managing your account efficiently or you lack necessary skills, then hiring a manager could be a good decision.
  • Cost vs. Benefit: let’s say that the cost of hiring a manager compared to the potential increase in earnings from AdSense then it is good to hire one. If the cost of hiring is more than the benefits, it may not be a good decision to hire a manager.

Ultimately, the decision to hire a manager for your AdSense account solely depends upon your needs. If you are unsure then consider contacting a digital marketing expert or an agency to discuss what is the best step or action you to take for your YouTube channel.

Best practices for channel growth:

Growing a YouTube channel needs more than just uploading videos on the platform; it needs a strategic step and a consistent effort in content making. Some of the best suggestion that can help you to boost your channel's growth exponentially are:

  • Consistent content schedule: Consistency is important on YouTube. Set a schedule and stick to it. If you post weekly, biweekly, or daily, let your audience know when they will receive new stuff or content from you.
  • Engage with your audience: Reply to comments, ask suggestions, and create a feeling of community around your YouTube channel. Engaging with your audience may help you develop a loyal following as well as motivate them to share your content.
  • **Collaborate with other YouTubers: **Working with other people on YouTube in your field might help your channel reach more people. Look for possibilities to work together on videos, shoutouts, and collaborations.
  • Use analytics to inform your strategy: Paying close attention to YouTube Analytics in order to see whether your content is connecting with your viewers or not. Use this information to adjust your content strategy and develop videos that are more likely to grab the attention of your audience.
  • Promote your videos: Increase attention by sharing your video content on social networking sites, communities, and other online platforms. Encourage your audience to share the videos with others who follow them.
  • Running ads: Consider using YouTube advertisements to market your channel and attract more subscribers. YouTube provides a variety of ad types, including skippable video advertisements, non-skippable video advertisements, and display ads, to help you draw new viewers and boost your subscriber base.
  • Reaching out to people in public: Don't overlook the impact of offline promotion. Attend relevant events, seminars, or meetings in your expertise to network with others. You may also promote your channel by discussing it with the public.
  • Promoting on other social media platforms: Use other social media channels, such as LinkedIn, Twitter, Instagram, and Facebook to market your YouTube channel. Share videos, interact with viewers, and use keywords to boost visibility. Cross-promotion might help you gain subscribers from other platforms for your YouTube channel.

Using these best practices will allow you to boost the exposure of your channel, gain additional subscribers, and eventually build a devoted fan base. Most importantly, try to serve value to your audience. However, it might take time for you to build a solid channel but what if I say that you can decrease the time by using tools that are safe and are helping many creators. Such tools help you gain watch time and a fan base to get yourself monetized.

Boost your YouTube channel LenosTube

In the world of YouTube, when every watch time, like, subscriber, and comment matters, standing out is important. LenosTube.com provides a variety of services that may help your YouTube channel to reach the next level, making advertising on YouTube simple, safe, and successful.

Buying views, likes, subscribers, and comments:

In this business LenosTube offers you real, safe, high-retention views, subscribers, likes, and comments that can help you to boost your channel's engagement. Specially designed plans for everyone whether you are on budget or not, you can buy services to increase channel's reach without denting your bank balance.

Getting 4000 watch hours in less than 2 weeks:

But their 4000 watch hours service is our favorite. If you need to hit the 4000 watch hours barrier for monetization? Then LenosTube can help you reach this milestone in less than two weeks with safe and high-retention marketing, allowing you to monetise your channel more quickly and start earning real money.

YouTube SEO services:

Increase your video's rating using LenosTube's SEO services. LenosTube will help you naturally enhance traffic and rank for your videos by providing professional SEO research and hidden ranking strategies.

Quality YouTube graphics:

Improve the look and quality of your videos using LenosTube's graphics services. From openings and outros to subscribe and like animations, LenosTube will help you produce unique videos.

Why to choose tools:

  • Quality interactions: LenosTube's marketing strategy brings you high-quality and safe and secure with real traffic to your channel, including real users who will engage with your content.
  • YouTube friendly: LenosTube's techniques and methods are safe for YouTube, which means zero risk for your YouTube channel or any of the videos.
  • Privacy guaranteed: LenosTube also guarantees you 100% privacy and security for your order details.
  • 24/7 support and more: LenosTube offers 24/7 support for any questions about their services or orders. They also provide customized plans and discounts for large orders, to help you get the most out of your YouTube marketing.

Take your YouTube channel to the next level:

Still confused? Read more in Rank Tracker’s YouTube Optimization Guide. With using these tools such as LenosTube, you can improve your subscriber count, increase your reach, and increase the growth of your channel with outstanding advertising and services. Visit LenosTube today to see why they're the best place for YouTube marketing.

In conclusion, purchasing likes, subscribers, watch time and comments may be a powerful tool in your YouTube advertising journey. It may help you reduce time, increase the reach and engagement of your channel, build reputation, and do this at a low cost.

Felix Rose-Collins

Felix Rose-Collins

Ranktracker's CEO/CMO & Co-founder

Felix Rose-Collins is the Co-founder and CEO/CMO of Ranktracker. With over 15 years of SEO experience, he has single-handedly scaled the Ranktracker site to over 500,000 monthly visits, with 390,000 of these stemming from organic searches each month.

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