Intro
Digital marketing is one of the most critical business activities for any brand. When the average person spends approximately 413 minutes a day online. Numerous activities are undertaken online from shopping, work, and even social time. Meeting and marketing to their audiences are vital for many businesses to be successful. But to do so, you need to know the most important digital marketing statistics. So here are the most important statistics to help guide you.
The Size of the Digital Marketing Industry
- The annual growth for the digital marketing industry is expected to be 9% year on year.
- Digital display growth is expected to be 15.5%, search expenditure is expected to grow 12.2% year on year.
- Since 2021, nearly two-thirds of businesses (63%) have increased their digital marketing budgets.
- Between 2020 and 2021, digital marketing expenditure increased by 14%.
ROI on Digital Marketing
- PPC returns approximately $2 for every $1.
- Facebook Ads and Google Ads have the highest ROI rate of any paid channel.
- Nearly half of all businesses (49%) state that organic search brings the best ROI.
- Email marketing has a very high ROI with $36 in revenue for every $1 spent.
- Small businesses claim that email marketing offers the best ROI.
- One in five businesses says that the number of leads generated is the main metric for determining the success of a marketing campaign.
- Content marketing and SEO provide the two best ROI for marketers.
The Dominance of Digital Marketing in a Brand’s Budget
- About 72% of a brand’s budget is spent on digital marketing channels.
- More than half (55%) of marketing is now digital.
- Total digital advertising expenditure in 2021 was $436 billion compared with just $196 billion for offline advertising.
- The average local business places up to 10% of their revenue into a digital marketing budget.
- The average large business claims that 14% of their revenue is put towards digital marketing.
Consumer Behaviours
- Consumers will spend 50% more per order if a business regularly responds to reviews.
- 93% of consumers read online reviews during a purchasing decision.
- Consumers will spend 500% more time on a website after seeing a bad review.
- 45% of consumers prefer to buy online and have the order delivered than pick up the product in-store.
- Only 25% of consumers will look on page two of search engine results.
SEO Statistics
- Google controls 91% of the search engine market.
- The SEO industry is worth $80 billion.
- Over half (53%) of a website’s traffic will be generated by search.
- Brands that write and publish a blog will get 55% more traffic.
- Leads from a search query have a 15% conversion rate.
- Large companies can spend up to $20,000 per month on SEO.
- Small businesses spend up to $5,000 on SEO every month.
- Nearly half of all searches (46%) are for local brands, products, and services.
- About 92% of keywords get fewer than 10 searches per month.
- 28% of local searches result in conversion within 24 hours.
Display Advertising Statistics
- Display adverts will increase the brand awareness of a company by 80%.
- Consumers are 155% to search using brand-specific terms after seeing a display advert.
- Consumers are 70% more likely to purchase after seeing a retargeting advert.
- Consumers who search on Google or other search engines will convert 59% of the time.
- A consumer’s search activity will rise by 155% after they’ve seen a display advert.
- Only 4% of marketers will increase their digital advertising expenditure within 2022.
Social Media
- About 33% of all digital ad spending is on social media.
- Paid social traffic only delivers one in twenty website visits.
- The annual advertising expenditure for websites on social media is $134 billion in 2022, a 17% increase.
- Social media is worth $72.2 billion.
- The average brand will allocate 14.9% of its marketing budget for social media marketing.
- More than 91% of brands will use social media to market to consumers and clients.
- 93% of brands are active on Facebook.
- 86% of brands will use Facebook advertising.
- There are more than 55 million companies registered on LinkedIn.
- There are more than 200 million business accounts registered on Instagram, which is owned by Facebook’s parent company, Meta.
PPC Campaigns
- 65% of SMEs have a PPC campaign that they run.
- 45% of small businesses have a paid search strategy in place.
- 55% of small businesses have a display advert.
- 96% of Google’s revenue comes from Google Ads.
- The average click-through rate for Google Ads is 18%.
- It costs, on average, $3.53 per click on Google Ads.
- The average cost per acquisition on Google Ads is estimated to be $41.40.
Video Marketing
- TikTok is the fastest-growing social media and video-sharing platform.
- 40% of businesses will use TikTok in their social media strategy during 2022.
- TikTok reached one billion active users in just five years, three years fewer than Facebook.
- Only 46% of viewers watch videos all the way to the end.
Email Marketing
- Two billion emails are sent every single day.
- The average person gets 120 emails per day.
- 87% of brands use email marketing to distribute content to their users.
- In 2020, the email marketing industry was worth $7.5 billion. By 2027 it is going to be worth approximately $17.9 billion.
- 78% of marketers in 2020 said email marketing is vital for the success of their brand.up from 71% in 2019.
- For every 1$ spent on email marketing the average ROI is 22-44$.
- One in five (20%) emails is not mobile-friendly.
- 47% of email recipients will open an email based on the subject line.
- Four in five digital marketers would give up social media rather than email marketing.
Websites
- Less than three-quarters (72%) of small businesses have a website.
- Nearly 60% of consumers would not recommend a business with a poorly designed mobile website.
- 70% of small business websites are missing a call to action on the homepage.
- It takes half a second for a consumer to form a judgment about a website.
- Half of consumers expect a website loading time of less than two seconds.
- The average loading time for a website on a desktop is 10.3 seconds.
- The average loading time for a website on a mobile device is over 27 seconds.
Digital Marketing Reporting
- 62% of marketing professionals use CRM software for analyzing and creating professional reports on campaign success.
- 52% of brands will use marketing attribution reporting.
Final Word
Digital marketing encompasses a wide variety of channels. The complexity, budgets, and reliance on digital marketing will increase in the next few years. Properly managing those channels will be harder, but with the right processes in place, businesses can make more from their campaigns and grow, even in more challenging times.
