The 62 Best LinkedIn Statistics for 2023

Intro

LinkedIn is one of the most underutilized social media platforms online. There are lots of different ways that you can use LinkedIn to promote your business. However, there is confusion about how the platform can be used or how it benefits you. So here are some of the top statistics to help you build a business through LinkedIn.

General LinkedIn Statistics

It is very important to get to know LinkedIn’s general statistics. These are facts that are important about the platform before you think about creating a company profile and marketing on the platform.

1. There are more than 875 million users on LinkedIn.

2. There are users from more than 200 countries on LinkedIn.

3. 52 million users search for a new job using LinkedIn every week, probably because they aren’t feeling appreciated.

4. LinkedIn is the oldest social media platform on the list of the five most popular.

5. Of all the companies on LinkedIn, Google has the highest number of followers.

6. Of all the individuals on LinkedIn, Bill Gates, the co-founder of Microsoft, has the highest following.

7. LinkedIn is among the 500 most valuable brands in the world, its logo conveys trustworthiness, reliability and professionalism.

Usage of LinkedIn

LinkedIn is well-known for the number of users or the amount of traffic it gets. However, statistics show that it is one of the most used social media platforms and despite being nearly 20 years old, it is still very popular with a vibrant community.

Many eLearning platforms use LinkedIn for job searches because of the user-friendly search engine. For example, if you want to target candidates who have completed 30 Hour OSHA training, you just need to write the appropriate keyword, and the desired candidates will instantly appear.

8. LinkedIn saw engagement improve by 22% in 2022.

9. About one-third of engagement on a brand’s content is from its employees.

10. #India is the most followed hashtag on LinkedIn.

11. About 16.2% of users on LinkedIn visit the platform every day.

12. More than 58 million brands are listed on LinkedIn.

13. More than 129 thousand schools have a listing on LinkedIn.

14. About 42.8% of LinkedIn users are female.

15. 57.2% of LinkedIn users are male.

16. Millennials make up 60% of LinkedIn’s user base.

17. One-in-five users on LinkedIn are between 18 and 24.

18. Only 2% of users on the platform are older than 55.

19. About 18% of users on the platform are between 35 and 54.

20. The US accounts for 23% of all users on LinkedIn, making it the largest user base.

21. The country with the second most user base, by numbers, is India.

Recruiting on LinkedIn Statistics

If there is one thing that LinkedIn is well-known for it is that people use the platform to search for new roles. Finding a job on LinkedIn is not particularly hard, and it can be considered as much a job site as it is a social media platform. Here are some of the statistics you need to know about recruitment and hiring on the platform.

22. Every second, more than 100 users will submit an application to the platform.

23. Every day there are more than eight million job applications on LinkedIn.

24. Every minute, eight people are hired from the job posting that is on LinkedIn.

25. Every year, about three million find a new position thanks to a job posting on LinkedIn.

26. In 2022, the number of people finding a job on LinkedIn increased by 88%.

27. More than half of job seekers (57%) find new job opportunities through LinkedIn.

28. Only Indeed was used more in 2022 by job seekers (52%) to find new job openings.

29. There are more than 39,000 skills listed on LinkedIn.

30. More than two-thirds (67%) of hiring professionals believe those hired through LinkedIn are of a higher caliber.

31. Nearly three-quarters of recruiters (72%) will use LinkedIn as part of their hiring strategy.

32. LinkedIn Learning offers a wide range of e-learning courses taught by industry experts, which can increase a learner's retention rate by up to 82%, assisting professionals in acquiring and retaining new skills to advance their careers.

Advertising on LinkedIn

Since the very beginning, one of the ways that LinkedIn was able to raise revenues was through adverts. These are very similar to Facebook ads and there are great tactics and targeting options for users. And LinkedIn statistics can be very successful as these statistics show.

33. Three-quarters of B2B marketers will advertise on LinkedIn.

34. 80% of those advertising on LinkedIn say that the platform offers them the best-paid advertising returns.

35. Adverts on LinkedIn can reach 14.6% of the world’s population.

36. The ad reach of LinkedIn has helped the platform to reach 22 million more users in 2022.

37. The ad reach of LinkedIn has increased by 2.8% from Q3 of 2022 to Q4.

38. Businesses see their audience’s purchase intent rate increase by 33% with LinkedIn adverts.

39. The conversion rate of LinkedIn adverts is twice that of other platforms.

40. Users who see an advert for a business on LinkedIn are six times more likely to buy something from the brand than if they saw an advert on another platform.

Marketing on LinkedIn

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Marketing on LinkedIn is a great way to get more brand awareness. However, what are the statistics that drive engagement and results on the channel?

41. LinkedIn is the top-performing platform for B2B lead generation.

42. 40% of marketers of B2B businesses believe that LinkedIn is the most effective platform.

43. Nearly half (48.8%) of US-based marketers use LinkedIn for marketing.

44. Nearly all (93%) of B2B marketers will use LinkedIn to market their brands.

45. LinkedIn provides the best organic results according to 77% of marketing experts.

46. LinkedIn has more than 65 million business decision-making users on the platform.

47. An active LinkedIn page receives five times the page views.

48. An active LinkedIn page receives seven times the impressions.

49. An active LinkedIn page receives eleven times the clicks per follower.

LinkedIn Content Statistics

LinkedIn, like all social media platforms, has a wide range of ways that users can create and share content which also plays a crucial role in digital marketing agencies. And this is the driving force of success on the platform. But how does LinkedIn content work out for businesses and users using it to generate leads and revenues on the platform?

50. Nine million LinkedIn users have turned on creator mode.

51 Images on content will improve engagement by 100%.

52. Larger images encourage 38% more users to click through to read more.

53. Live streaming sees seven times more engagement than regular video content.

54. A weekly post on LinkedIn will see twice the engagement as other frequencies.

55. Wednesday to Friday between 9 am and 12 noon are the best times to publish content on LinkedIn for engagement.

LinkedIn Company Performance Statistics

There are lots of facts that showcase how successful LinkedIn has become across 20 years of existence. While many social media platforms have come and gone, LinkedIn has remained because it has filled a niche that so many other brands have not been able to fill. So what are the statistics that showcase the success of the brand?

56. LinkedIn has ten offices in the USA.

57. There are another 26 offices around the world.

58. LinkedIn has 19,000 employees.

59. LinkedIn has an annual performance of more than $8 billion.

60. Most of the revenue generated by LinkedIn happened after Microsoft acquired the company.

61. LinkedIn saw a 36% growth in its revenue during 2022.

62. LinkedIn is available in 26 different languages.

Conclusion

LinkedIn is one of those platforms that is often forgotten, yet it is also one of the best-performing platforms. Above are the statistics that are necessary to understand how powerful LinkedIn can be and how you can use it to make the most of your time on the platform.