The 6 Best SaaS Content Marketing Agencies in 2023

Intro

Content creation plays a vital role in an effective SaaS marketing strategy and it's hard to imagine growing and scaling your SaaS business without high-quality content.

Unfortunately, the SaaS industry is getting increasingly competitive, with companies producing tons of content on a daily basis.

Unless you have a strong background in content marketing or an efficient in-house marketing team, content production can be time-consuming and hard to keep up with.

That's why so many SaaS businesses decide to outsource their marketing to a content marketing agency. In this article, I'll guide you through the process of choosing the right agency for your SaaS.

What is SaaS content marketing?

SaaS content marketing is based on creating high quality content with the aim of attracting the right audience and converting them into paying customers.

It starts with defining your target audience and creating a content marketing strategy. The next step is determining channels that you want to use. For B2B SaaS, I suggest starting with a blog. It can help your content pieces rank on search engines and attract high-quality leads.

That’s where keyword research and search engine optimization fit into your strategy. Once you’ve found the keywords you should rank for, it’s time to start producing helpful content that provides value to your potential customers and helps them solve their problems.

The best thing about this approach to SaaS content marketing is that, if implemented right, it can bring you leads for months and even years.

Why do you need a SaaS content marketing agency?

The competition in the SaaS online space is tough and it's difficult to stand out.

On average, SaaS companies spend around 38% of their overall revenue on marketing, while big companies like Monday.com and Asana spend even more, around 70% of their revenue.

Some of the SaaS companies I speak with have created an entire content agency within their marketing departments writing 30-60 blog articles per month to stay competitive. That involves in-depth research, creating content, optimizing it for search engines, distributing it through various channels, link building and more.

Unless you have a huge in-house content marketing team, including SEO experts, content strategists, SaaS copywriters and link builders, it can be difficult to streamline your content production and compete with the industry giants. A better approach is finding an experienced SaaS content marketing agency to do marketing for you, so that you can focus on more important things like improving your SaaS product.

Five criteria we used for selecting the best SaaS content marketing agencies

With hundreds of content marketing agencies promoting their services online, it can be difficult to choose the right one for you. Here are the criteria we used when choosing the marketing agencies that made it to our list and that we suggest you should consider as well:

Experience in the SaaS industry

The SaaS industry is a competitive space and requires a specific approach to your content marketing efforts. That's why we'd suggest looking for an agency with a deep understanding of the SaaS industry, SaaS products and the audience who buys them.

How to check whether an agency has proven experience and SaaS expertise? Browse their website and look for social proof: testimonials and reviews of other SaaS brands, case studies showing their expertise, etc.

Track record of successful campaigns

When picking a SaaS content marketing agency to work with, focus on results. We've chosen agencies with experience working with SaaS and a track record of successful online campaigns that brought their clients more leads and sales.

Expertise in content creation and distribution

If you can’t dedicate a lot of time to content creation, you need an agency that will not only create a content marketing strategy for your SaaS but also help you implement it by creating and distributing content.

That's why we've selected only full-service content marketing agencies that can take the whole content creation process off your plate.

Ability to measure and analyze campaign performance

Content marketing involves more than just making content. To succeed, you'll need a SaaS marketing agency with a system for setting KPIs based on your goals, measuring them, and using insights to improve future campaigns.

To confirm this, ask the agency about their track record and the measurable results they've achieved for previous clients.

Use of innovative and effective marketing strategies

The SaaS industry is fast-paced and it's constantly changing. What worked a year ago, probably doesn't work anymore. There's no such thing as a one-size-fits-all content marketing B2B strategy.

Don't forget that your competitors are not sleeping while you're creating content – they're probably coming up with their next move as well. You need to choose a SaaS content marketing agency that's monitoring the latest industry trends and always looking for opportunities to help you improve your content.

The Top 6 SaaS content marketing agencies:

Quoleady

Quoleady is a content marketing agency focused on growing B2B SaaS blogs. They not only strive to bring more website traffic for SaaS websites, their goal is to generate more leads with the help of blog content. They often apply ROI-driven SaaS content marketing strategies that bring the best results possible for SaaS clients.

Quoleady has worked with many big SaaS companies like Monday.com, PandaDoc, GetVoip, Expandi, SemRush, and others.

Here are a few examples of their results for SaaS clients:

• They helped Expandi, LinkedIn marketing automation software, to get from 0 to $7M annual recurring revenue in just a couple of years, by ranking high on search engines and generating quality B2B leads.
• For FullSession, they published 16 articles and generated 500 high-quality leads in just 4 months.
• They helpedRingBlaze grow their website traffic from 0 to 50k by publishing 20 high-quality articles. The articles brought them 650 leads in less than 6 months.

Services offered:

• SaaS content marketing strategy
• SaaS keyword research
• SaaS content audit
• Creating content plan
• Content writing
• Editing and proofreading
• Search engine optimization
• Link building

Pricing and packages:

Done for you blog content production (content strategy, content writing, link building included):

SEO content writing:

If you want to explore your options and grow your SaaS, you can book a free call with the founder and see how Quoleady can help you.

Simple Tiger

Simple Tiger is a SaaS marketing agency with 10 years of experience, focused on improving your ranking on search engines, getting more leads and increasing your recurring revenue.

Their superpower is integrating with your team and working together towards your goals by constantly being available for communication. They also have a specific 4-part framework in place to set up your content marketing, even if you're a new SaaS brand starting from scratch.

They've worked with some big SaaS companies, such as Crew, Bitly, JotForm and others.

Here are some of their success stories:

• Organic traffic increased by 127% for their client Segment
• Helping JotForm rank #1 for most popular search queries in their industry, in only two months
• Increasing the subscription rate to the email list of their client Bidsketch by 120%

Services offered:

• Content marketing
• Keyword research
• Technical SEO
• Link building
• PPC campaigns
• Conversion rate optimization

Pricing and packages:

There are three packages available, depending on what stage your SaaS company is currently in – Growth, Scale and Enterprise. Exact prices may vary according to your needs and are available upon request.

Uplift Content

UpliftContent is a SaaS content writing agency, focused on the B2B market. They could be a good choice for you if you already have a strategy in place, but need help with implementing it.

The agency has a great team of B2B content writers and many of them have strong backgrounds either in SaaS or in journalism.

They've written articles and whitepapers for SaaS brands like Okta, ClickUp and LeanData. You can check out their portfolio for track-record of successful blog posts on the website and choose a copywriter whose style you prefer.

UpliftContent can help you grow brand awareness, generate traffic and leads, or scale your content production. Here are some of their results:

• For LeanData they generated a 124% website traffic growth by writing compelling case studies.
• For WalkMe, they helped increase time spent on page by 435% through remarkable SaaS blog posts.
• For Author-it, they helped increase leads from organic search by 233% through strategic SEO positioning.

Services offered:

• Blog posts
• Case studies
• Whitepapers
• Ebooks

Pricing and packages:

• Blog posts:

• Case studies:

• Whitepapers:

• Ebook:

Single Grain

Single Grain is a full-service marketing agency covering everything from paid advertising and SEO to social media marketing.

They have years of experience in SaaS content marketing, working both with B2C and B2B SaaS companies. To mention just some of the names they worked with: Drift, Nextiva, BlueHost, Streamlabs and many other SaaS brands.

Single Grain could be the right agency for you if you have a B2C SaaS as they create content marketing strategies for various channels, including Instagram and TikTok, wherever your users might be.

What do their clients say about them?

They've been working with Nextiva since the start and have helped grow the brand and overall business. In just one year, they also helped Nextiva reduce the cost per lead on paid ads by 41%.

They have helped Lever.com increase B2B engagement on various online channels.

Services offered:

• Paid advertising: Google and Facebook ads
• Social media marketing (LinkedIn, Facebook, Instagram, TikTok)
• Search engine optimization
• Content marketing

Pricing and packages:

Custom price based on your requirements.

Animalz

Animalz is a content marketing agency that specializes in working with SaaS and tech companies and focused on creating long-form content.

Their team consists of strategists, researchers and copywriters who are all striving to provide in-depth insights for your audience.

The list of their clients include GoDaddy, Zendesk and Frontify. The numbers speak for themselves:

• They increased organic traffic to their client's SimpleLegal website by 515% by fixing technical SEO issues and refreshing old content
• They helped their client Frontify generate 550 leads from just one piece of content
• They took organic traffic from 0 to over 70.000 for their client 360Learning by implementing a specific keyword research strategy

Services offered:

• Growing brand awareness
• Lead generation
• SEO for SaaS
• Content marketing strategy
• Content creation
• Video scripts
• Promotion and distribution through various channels, including social media

Pricing and packages:

Custom price based on your requirements.

Growfusely

Growfusely is a SaaS content marketing agency focused on strategy, branding, digital PR and SEO.

They've been in the SaaS industry for 12 years and worked with brands like Wix, Omnisend and PushMonkey.

They generated a 217% organic traffic increase for Mind the Graph in only 6 months. The result was achieved through link building, technical SEO and digital PR thanks to their base of trusted online publishers.

Services offered:

• Content strategy
• Digital PR
• Branding
• Link-building
• SEO consulting
• Content creation
• Thought leadership

Pricing and packages:

Custom price based on your requirements.

Comparison table: 6 SaaS content marketing agencies

Agency	Services	Pros	Cons	Packages
Quoleady	SaaS content marketing strategy SaaS keyword research Link building Search engine optimization Creating content plan Content writing Editing and proofreading SaaS content audit	Strong background in SaaS B2B content writing Focused on growing B2B SaaS blogs Full service content writing and SEO Focus on ROI-driven content marketing strategy Proven results achieved for B2B SaaS	Don't create content for social media, email, landing pages or else	Content package: $1990/month per 7.500 words (500 USD link budget included) $2990/month per 10.000 words (1000 USD link budget included) $5690/month per 20.000 words (1500 USD link budget included) Content strategy + writing: $1.500/month per 7.500 words $2.000/month per 10.000 words $3.000/month per 15.000 words Link-building: $200-$450 per link
Simple Tiger	Content marketing Keyword research Technical SEO Link building PPC campaigns Conversion rate optimization	Integrating with your in-house team Proven record of increasing search engine ranking 4-step framework Conversion rate optimization	You need to go through the whole 4-step framework process even though you may need only one thing	There are three packages available, depending on what stage your SaaS company is – Growth, Scale and Enterprise. Exact prices may vary according to your needs and are available upon request.
Uplift Content	Blog posts Case studies Whitepapers Ebooks	Strong team of experienced copywriters A lot of experience in different forms of writing	Not a full-service content marketing agency, just writing	Blog posts: up to 600 words: starting at $500 up to 1.000 words: starting at $750 Case studies: up to 750 words: starting at $1.250 up to 1.000 words: starting at $1.750 White papers: up to 1.500 words: $1.500-$4.500 Ebooks: up to 1.000 words (5 pages): $1.500-$4.500
Single Grain	Paid advertising: Google and Facebook ads Social media marketing (LinkedIn, Facebook, Instagram, TikTok) Search engine optimization Content marketing	Social media marketing for SaaS Omnichannel marketing strategy Experience with B2C SaaS brands	May not be the best choice for search engine optimization	Custom price based on your requirements
Animalz	Growing brand awareness Lead generation SEO Content marketing strategy Content creation Video scripts Promotion and distribution through various channels, including social media	Technical SEO Omnichannel content distribution Creating video scripts	They are not only SaaS agency	Pricing and packages: Custom price based on your requirements.
Growfusely	Content strategy Digital PR Branding Link-building SEO consulting Content creation Thought leadership	Connections in the publishing industry Great at PR Thought leadership content for blog and social media platforms	Work mostly with big brands	Pricing and packages: Custom price based on your requirements.

Conclusion

Before selecting a SaaS content marketing agency, consider your current business goals and preferred marketing channels. Choose an agency with proven results and vast experience working with those channels. With that in mind, here are my recommendations:

1. If you want to grow your B2B SaaS blog and make it a never-ending source of quality leads, you can't go wrong with Quoleady, an agency that already did that for dozens of SaaS companies, even those that were starting their blog from scratch.
2. If you need help with paid advertising and social media or if you want to reach a B2C audience, I'd suggest Single Grain as one of the rare SaaS agencies that are specialized in that field.
3. If you need high quality white papers and ebooks, you can't go wrong with Uplift Content because they have a proven track of success with that type of content.

Investing into content marketing is one of the best decisions you can make as a SaaS company. When implemented right, it's an investment that can pay off multiple times in months and even years to come.