• Web Design

The 20 Best Color Combinations to Try on Your Website

  • Felix Rose-Collins
  • 8 min read
The 20 Best Color Combinations to Try on Your Website

Intro

Why Should You Choose Wisely Color Combinations For Your Website?

Web design is a tricky business. You desire your site to be eye-catching and readable but at the same time look professional. It is essential to choose a suitable color scheme to achieve this balance.

The colors you choose will set the tone for your entire site, so selecting a palette that reflects the vision you want to project is essential. Bright, saturated colors can make a statement and help your site to stand out, but they can also be overwhelming and difficult to read.

Muted tones can give your site a more sophisticated look and make it appear bland and uninviting. That said, you should find a balance that works for you and your audience.

With so many different color schemes, it can be tough to know where to start. Fortunately, there are a few tried-and-true combinations that are always effective.

A classic combination is black and white; it's clean and stylish and works well with any other color. In case you're looking for something more daring, try pairing two complementary colors: blue and orange or red and green.

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If you avoid clashing hues, rest assured you can't go wrong. Don't get tired of experimenting until you find a combination you love, then stick with it throughout your site for a cohesive look.

The Color Combinations and User's Psychology

Web design is all about delivering a great user experience. And one of the most important aspects of UX is color. The right color combination can help to guide users through your site, highlight important information, and create an overall feeling of cohesion.

How to know which colors to choose? Well, it all comes down to understanding the psychology of color.

Different colors can evoke different emotions, so selecting a palette that aligns with your brand message and target audience is essential. For example, if you're designing a site for a luxury brand, you'll want to use richer, more luxurious-looking colors.

But if you're targeting a younger demographic, brighter, more playful hues might be more appropriate. Ultimately, it's essential to experiment with different color combinations and see what works best for your particular project.

The colors you choose can significantly impact how users perceive your site. For example, using too many bright colors can be overwhelming and make it difficult to read text. On the other hand, using calmer colors can create a more soothing atmosphere.

The key is to find a balance that will create the right impression with your target audience. By taking the time to consider your color choices carefully, you can ensure that your website makes a positive impact on those who visit it.

Best Website Color Combinations to Try

1. Colorful and Fun

Specific colors can have a positive effect on mood and even promote concentration. So, if you want to create an inviting and enjoyable experience for your users, consider adding color to your web design. Colour can help increase roofing leads convert for a Fort Lauderdale roofing company.

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You can start by incorporating colorful elements into your overall design or using color to highlight important information or call attention to specific areas of your site.

Colorful and Fun

Whatever approach you take, keep your color combinations fun and eye-catching.

A study theory is that people are more likely to pay attention and stay engaged when they see bright colors such as red because this color appears robust. It's also associated with joyfulness, which makes it perfect for advertising products or services to make your customers feel good about themselves!

2. Black and White

Web design is not just about making a website look good. It's also about creating a practical user experience. Another one of the most critical aspects of user experience is color.

You must choose the colors you should use on your website to create the right mood and convey the right message. While there are endless possibilities regarding color combinations, black and white is always a safe bet.

Black and white is a classic color scheme used in any industry. It conveys a sense of sophistication and professionalism. In addition, black and white are incredibly versatile.

It can be used to create both light and dark website designs. If you're looking for a safe and stylish color combination, black and white is the way to go.

3. Earthy Color Scheme

One color scheme that is becoming increasingly popular is earth tones. This color palette includes a variety of browns, greens, and blues that can create a calming and natural feeling.

This type of color scheme can be especially effective for travel websites, health and wellness websites, or any site that wants to convey a sense of stability and calm. In a world that is often chaotic and overwhelming, earth tones can provide a much-needed sense of peace.

If you are looking to create a website that makes a lasting impression, consider using an earthy color scheme.

4. Elegant and Simple

Blue is associated with trustworthiness and reliability, while green is often seen as calming and relaxing. When selecting colors for your website, it's essential to create a scheme that is both elegant and simple.

Elegant and Simple

Using many colors can be overwhelming and make it difficult for visitors to focus on your site's content. A well-chosen color palette will create a harmonious look that is pleasing to the eye and easy to navigate.

By carefully considering the colors you use on your website, you can create an inviting space that reflects your brand's values.

5. Elegant and Futuristic

Web design is a vital aspect of any online business. The colors you choose for your website can influence how visitors perceive your brand and whether or not they stay on your site.

Colors can also affect search engine rankings and conversion rates. While there are many factors to consider when choosing colors for your website, two critical considerations are elegance and futurism.

Elegant colors convey a sense of sophistication and class. They are often associated with luxury brands and can make your website look more professional.

Futuristic colors, on the other hand, convey a sense of innovation and progress. They can make your website look more cutting-edge and help it stand out from the competition.

When choosing colors for your website, it is crucial to balance elegance and futurism. Too much of either one can make your site look dated or unprofessional.

The best color combinations for websites are elegant and futuristic, conveying a sense of sophistication and progress that will appeal to both users and search engines.

6. Luxurious and Premium

When selecting colors for your website, there are many factors to consider, but one crucial thing to remember is that luxury and premium brands often use rich, Bold Colors to create an upscale look.

Using Bold Colors can help you convey a sense of luxury and sophistication, which can be helpful if you're trying to attract high-end customers.

Of course, using color wisely is essential, as too much of a good thing can be overwhelming. But if used correctly, bold color combinations can give your website an elegant and luxurious feel.

7. Pastel and Muted

Generally speaking, pastel and muted colors are a good choice for websites. They tend to be easy on the eyes and can help to create a calmer, more relaxed vibe.

Pastel and Muted

You can also use pastel colors to create a sense of sophistication and elegance, which can be helpful for businesses that are trying to project a high-end image. Of course, it's important to use color combinations that complement each other well, so be sure to consult with a professional graphic designer if you're unsure which colors to use.

8. Calm and Inviting

Calming colors can subconsciously put visitors at ease, making them more likely to stay on your site and explore your products or services. Conversely, aggressive or jarring color combinations can cause visitors to click away from your site without giving it a second thought.

For that, it's essential to consider the color palette for your website carefully. When in doubt, stick to subdued hues that create a feeling of calm and relaxation.

This will make your site more inviting and help you stand out in a sea of overly busy websites.

9.Feminine and Strong

Right colors can convey the right message and help you create an effective website that resonates with your audience. When choosing colors for your website, you should consider both feminine and intense colors.

Feminine colors are often seen as soft, delicate, and soothing. They can create a calming and inviting atmosphere. Intense colors are often seen as powerful, confident, and attention-grabbing.

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You can use them to make a bold statement or create an energetic and exciting atmosphere. By combining feminine and strong colors, you can create a visually appealing and expressive website.

10. Trustworthy and Professional

When choosing colors for your website, it is essential to consider aesthetics and emotion. You want your website to be visually appealing, but you also want visitors to associate your brand with trustworthiness and professionalism.

The best way to achieve both goals is to choose color combinations pleasing to the eye and convey the right message. By selecting colors associated with trustworthiness and professionalism, you will create a website to which visitors will be drawn emotionally and visually.

20 Best Color Combinations to Try on Your Website

  1. Black and White
  2. Blue and Green
  3. Red and Yellow
  4. Orange and Blue
  5. Purple and Yellow
  6. Green and Pink
  7. Blue and Purple
  8. Red and Orange
  9. Yellow and Green
  10. Magenta and Cyan
  11. Blue and Brown
  12. Black and Grey
  13. Cyan and Orange
  14. Purple and Blue
  15. Yellow and Grey
  16. Green and Grey
  17. Blue and Black
  18. Brown and Orange
  19. Red and Purple
  20. Yellow and Blue

How to Know If The Color Combinations of Your Website Are Not Right?

As a complex process, web design involves many different elements, from the layout of the pages to the colors and fonts used. An essential aspect of web design is choosing the right color scheme.

The colors you use can greatly impact your site's overall look and feel, so it's essential to choose carefully.

What are the things you should remember when selecting colors for your website?

  • First, you want to ensure that the colors you use are complementary. It means that they should work together to create a pleasing effect.
  • You also want to avoid using too many colors, which can be overwhelming and confusing for users.
  • Finally, you want to consider the psychological effects of different colors. For example, blue is often seen as calming and relaxing, while red can be stimulating.

All you need is to keep these things in mind, and you can ensure that your website's color scheme is well-designed and effective.

  • Royal blue and white: This classic combo is perfect for creating a feeling of elegance and sophistication.
  • Black and gold: These two colors create a luxurious and stylish look that is perfect for high-end websites.
  • Raspberry pink and grey: This playful combination is ideal for websites that want to stand out from the crowd.
  • Green and brown: This natural combination is perfect for websites that want to convey a sense of organic growth and vitality.

Choosing one of these trendy color combinations ensures that your website will be one of the most trends in 2022.

Final Thoughts

In conclusion, there are a few key takeaways to keep in mind regarding the best color combinations for websites.

  • First, avoid using colors that will clash or create a jarring visual experience for your visitors.
  • Second, make sure you use complementary colors to create a sense of balance and harmony on your website.
  • Finally, test different color combinations to see what works best for your specific audience and website goals.

What is your favorite color combination for a website?

Felix Rose-Collins

Felix Rose-Collins

Ranktracker's CEO/CMO & Co-founder

Felix Rose-Collins is the Co-founder and CEO/CMO of Ranktracker. With over 15 years of SEO experience, he has single-handedly scaled the Ranktracker site to over 500,000 monthly visits, with 390,000 of these stemming from organic searches each month.

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