The 15 Best Tips for Creating SEO-Friendly Content

Intro

**In truth, creating content isn't rocket science, but making it good might as well be. **

**Throughout this blog post, we will discuss good practices for creating content that drives traffic to your website. You will also learn how to make your content more SEO-friendly. **

Let's get started, shall we?

#1 Write For Your Target Audience

The key here is to really understand who your target audience is and what kind of topics they are interested in. Once you know this, you can create content that speaks directly to them and piques their interest–content that will keep them coming back for more.

(Codibly covers topics on staff augmentation – a term that’s widely searched by their audience.)

Sometimes, in the heat of the moment, you may be tempted to write about topics that are not related to your business or target audience. While this may feel exciting at first, stay focused and create content that will engage your readers and help them learn something new.

#2 Use Keywords Strategically

Not each and every sentence needs to include a keyword, but strategically using keywords throughout your content can help improve its visibility. To do this, consider creating a list of relevant keywords and incorporating them into the content in natural ways.

You may also want to consider optimizing the title of your blog post or article with a keyword–this will make it easier for people searching for that keyword to find your post.

(one of WodGuru strategies is to write about their competitors – e.g. Mind Body Alternatives)

So whether you’re writing a blog post, an article, or some other type of content, make sure to research the best keywords for your topic and use them strategically throughout the piece.

TIP: Find out which keywords offer the best opportunities for SEO using Keyword Finder.

#3 Low Hanging Fruit Keywords for The Win

Why would you start a battle you can’t win? The answer is simple: you wouldn’t. This same logic applies to keywords as well. Instead of focusing on highly competitive and difficult-to-rank-for phrases, go for the low-hanging fruit keywords first. These are usually less competitive phrases that will help you rank quickly and gain some momentum.

(a quick experiment by a SaaS content marketing agency Brainy Bees – already ranking on a few keywords)

Look for keywords related to your business, brand, and industry. These phrases may be more specific and have less competition which can give you an advantage when it comes to ranking in search engines.

#4 Don't Forget About Internal Links

Honestly – internal links are often overlooked but they can have a significant impact on your SEO efforts. Internal linking not only helps search engines understand the structure of your website, it also provides readers with an easy way to explore more of your content.

When creating internal links, make sure to use descriptive anchor text instead of generic phrases like “click here.” This will make it easier for search engines to understand what the link is about.

(LiveSession adds internal links as a tooltip.)

You should also make sure that your internal links are going to pages that contain relevant and useful information. This will keep readers on your website longer and encourage them to explore more of your content.

#5 Create Compelling (but not Click-Bait) Titles

The title is a promise – so make sure you deliver on it. Your titles should be compelling and interesting, but not click-baitish. You want to attract readers without misleading them or overpromising something that your content can’t deliver.

So, if you’re writing about a complex topic, don’t be afraid to get creative with your title. You want it to stand out and make people want to click on it – but, still, be honest about what they’re going to get.

(Reasons, benefits, tools, solutions – you name it. Responso experiments with content.)

Take the time to craft a good title–it can make all the difference in how people respond to your content and whether or not they click through.

#6 Use Videos

Videos are so underestimated in SEO content efforts that they deserve their own point. Videos can be incredibly engaging and offer a different way of consuming content.

Videos are regularly embedded in the LiveWebinar blog posts.

When you add videos to your page, make sure that you optimize them by adding titles, descriptions, and tags–this will help search engines understand what the videos are about so they can show them in relevant searches.

Videos can help you to make your content stand out and it can even help you get more engagement on social media as well.

#7 Post Regularly

Search engines crawl websites frequently, so if they find that you’re not updating your site with fresh content on a regular basis, they can start to ignore it.

On the other hand, if they see that you’re consistently posting new content and updating existing content with new information, they will reward you by giving your website higher rankings in search engine results.

So, make sure to post regularly–whether it’s once a week or once a month. Keeping up with a consistent posting schedule will help ensure that you stay on search engines’ radar and can get more organic traffic to your website.

A( new post every single day? Juphy knows how to leverage it.)

Some sites publish a lot of content within one week, and then they keep quiet for the rest of the month. This approach won’t do much to help you improve your SEO efforts.

We recommend a content calendar that outlines when and what type of content you will be publishing on your website. This can help ensure that you are consistently providing fresh, relevant content for readers and search engines alike.

#8 Optimize Your Images

Compressing your images and optimizing them for web can make a huge difference in terms of page speed. This is important because faster-loading pages tend to rank higher in search engine results.

When you’re adding images, make sure that you include Alt text as well. This text provides additional information about the image, which can help search engines understand what the image is about.

(For their UTM builder spreadsheet alternative piece of content, UTM.io decided to create a special cover photo to highlight the idea.)

Adding captions to your images can also help search engines understand what the image is about and will make it easier for people to find your content when they are searching for a specific topic.

Optimizing your images can go a long way in improving the SEO of your website. And, actually, it’s a pretty quick and easy process – as long as you set aside the time to do it.

TIP: Your SEO checklist should include optimizing images on your website – but it should also consist of more points for you to follow.

#9 Keep Updating Your Content

Publishing content is not a one-off – you should consistently be updating it with new information and fresh insights. Doing this will help keep your content up-to-date, which is significant for SEO because search engines prefer to show users the most relevant content possible.

You should also consider improving any older posts–upgrading them with more current information and insights, or even expanding on points made in the post. This will ensure that your content is not just relevant but also of high quality.

(Ecommerce affiliate software TrackDesk published a lot of 2022-related content on their blog)

In addition to that, updating your content can give you an opportunity to add any new keywords or phrases that you may have come across since publishing the original post. This can help improve its visibility in search results and give it a boost in rankings.

#10 Optimize for Voice Search

With the rise of voice assistants like Siri and Alexa, it’s becoming more important to optimize for voice search. People are increasingly using natural language when searching for things online, so it’s important to consider how people might be speaking their queries into devices.

Incorporating long-tail keywords that are more conversational in nature can help make your content more visible to voice search users. You should also consider using structured data to provide additional information about your content that can help it show up in voice search results.

Including voice search optimization in your SEO strategy is a crucial step. The sooner you take it, the better!

#11 Leverage Expert Knowledge

Ask some experts to contribute content to your website. This can give you access to valuable insights and ideas that can improve the quality of your content and make it more informative for readers.

People tend to trust expert opinions, and when search engines see that people are engaging with an article because it has been written by a renowned expert in a field, you might be rewarded by it.

(The Calendesk team decided to ask a few experts about scheduling sales meetings)

Having said that, it’s important to remember that you should only work with experts who are relevant to your topic and can provide valuable insights. That way, you won’t be wasting their time or yours.

#12 Utilize User Generated Content

User-generated content (UGC) is any type of content that has been created by users and not by a brand or organization. It's extremely valuable, not only because it provides insight into how people are engaging with your brand, but also because it can be used to optimize your content for SEO.

UGC can help search engines understand the type of content users prefer and what topics they might be searching for. It's a proper gem for quite a few reasons, as it can bring your content to the attention of more people, encourage engagement and activity from existing followers, and ultimately increase website traffic.

Note that you should always ask for permission before leveraging UGC in any way. If you do get approval, make sure to include attribution with a link back to the original source.

#13 Open a Guest Post Program

Content velocity is the measure of how quickly content is being created and published on a site. Search engine algorithms take it into account when ranking websites, as they prefer to show users sites that are regularly publishing new content.

However, this aspect is often a struggle for smaller sites and businesses, as they may not have the resources to keep up with content creation. One way to overcome this issue is by opening a guest post program on your site, allowing you to leverage the expertise of other authors and get more content out at a faster rate.

This might be hit and miss in terms of the quality of content, but if you have strict guidelines in place and collaborate with reliable authors, it can be a great way to drive more traffic to your site.

#14 Create Linkable Assets

Infographics, checklists, and ebooks are all examples of linkable assets, which are pieces of content that other sites can link to. These assets should contain valuable information that makes it easy for other websites to reference and cite your work.

(an example by youengage.me)

Backlinks are not hard to come by, but it takes a lot of effort to make sure that the links you get are from reputable sources. Creating linkable assets can be highly effective in getting backlinks from sites with high domain authority and helping your SEO efforts.

Creating linkable assets isn’t just about getting more backlinks, though. It’s, first of all, about providing users with valuable information that they can use and share. The more helpful your content is, the higher your chances of getting backlinks will be.

#15 Add a FAQ section

What does a FAQ section have to do with SEO? A lot, as it turns out.

(an example of FAQ by online time tracker – Quidlo)

Adding a FAQ section to your website can be beneficial for both readers and search engine algorithms. It gives readers quick access to answers that they may be looking for, and it helps search engines understand the type of content you are offering on your site.

More often than not, when users type in a question, Google will display results from sites with FAQ sections. This tactic can help your website appear more often in the search engine results pages and bring you higher rankings.

Conclusion

There might be many products, services and websites available, but if you want to stand out from the competition in terms of SEO, a lot of it comes down to your content. And, to be frank, creating content that is SEO-friendly requires some effort and strategy – however, the rewards can be worth it.