Intro
A 20-page website allows you to dive deeper into your topics and expand your keyword targeting while still maintaining a manageable size. This level of growth is perfect for businesses looking to showcase a broader range of services, resources, or insights without venturing into the complexity of larger sites. With more pages to work with, you can begin to establish topical authority and create content clusters to strengthen your SEO performance.
Expanding SEO Opportunities for a 20-Page Site
At this stage, your site becomes more dynamic. Each page should serve a clear purpose, and your content strategy should aim to provide comprehensive coverage of your niche or industry.
Step 1: Develop Content Clusters and Pillar Pages
With 20 pages, you can organize your site into logical clusters that revolve around a central topic. This strategy involves:
- Creating Pillar Pages: Broad, in-depth pages that serve as the main hub for a topic. For example, if you’re an interior designer, a pillar page might be “Ultimate Guide to Interior Design.”
- Supporting Pages: Narrower pages that explore specific subtopics, such as “Living Room Design Tips,” “Choosing the Right Paint Colors,” or “Small Space Organization.”
Link your supporting pages back to the pillar page, and vice versa, to create a strong internal linking structure. This helps search engines understand your site’s topical relevance and boosts the visibility of all pages within the cluster.
Step 2: Organize Your Site with Clear Navigation
As your site grows, navigation becomes more important. At 20 pages, you may need to refine your menu by introducing dropdowns or categories. For example:
- Home
- About
- Services (dropdown for individual services)
- Resources (dropdown for blog categories or guides)
- Testimonials
- Contact
A well-organized menu improves user experience and helps search engines crawl your site efficiently.
Step 3: Target a Wider Range of Keywords
With more pages, you can expand your keyword strategy to include:
- Broad Keywords: For pillar pages, such as “Interior Design Trends.”
- Long-Tail Keywords: For supporting pages, such as “Budget-Friendly Bedroom Makeovers” or “Modern Kitchen Lighting Ideas.”
Use tools like Ranktracker’s Keyword Finder to identify high-value keywords with reasonable competition. Optimize each page for its primary keyword while naturally incorporating related terms and synonyms.
Step 4: Create Rich, Engaging Content
With more pages, you have room to showcase a variety of content formats:
- How-To Guides: Step-by-step instructions to solve common problems.
- Case Studies: Detailed examples of your work or success stories.
- FAQs: Address common questions from your audience.
- Resource Pages: Lists of tools, templates, or curated resources.
Diversifying your content not only engages visitors but also increases your chances of appearing in search results for different query types, including featured snippets.
Step 5: Enhance Technical SEO
A 20-page site still requires consistent technical optimization:
- Canonicalization: Ensure every page has a unique URL and no duplicate content.
- Mobile Optimization: Test all pages for mobile usability, ensuring images, videos, and CTAs are responsive.
- Structured Data: Add schema markup for FAQs, reviews, and articles to improve search result visibility.
- Page Speed: Compress media files and optimize your hosting environment for faster load times.
Step 6: Invest in Link Building
As your site grows, you’ll need more backlinks to compete effectively. Focus on:
- Guest Blogging: Publish posts on niche-relevant sites with backlinks to your content.
- Resource Outreach: Share your pillar pages or high-value guides with industry influencers or communities.
- Local Directories: If applicable, list your site in local business directories.
Each backlink adds authority to your site, which can positively impact your rankings.
Step 7: Monitor and Optimize Performance
Use analytics tools to track the performance of each page. Key metrics to watch include:
- Organic traffic growth
- Bounce rates
- Time on page
- Conversion rates
For underperforming pages, revisit your keywords, refine your content, or improve internal linking to boost engagement and visibility.
Conclusion
A 20-page website offers the flexibility to create deeper, more structured content while remaining easy to manage. By building content clusters, targeting a diverse range of keywords, and maintaining technical excellence, you can position your site as a go-to resource in your niche. This is an ideal size to establish authority, attract organic traffic, and prepare for future growth.
