SEO copywriter: who is it?

Intro

An SEO copywriter creates optimised content to promote websites in search engine results. You can optimise a knowledge base or product page, but most often it's about informational articles.

Such material must meet certain requirements that the SEO specialist specifies in the technical assignment. For example, they determine the structure and collect key user queries on a specific topic, which the copywriter then

However, technical aspects are not the only important factors for promotion to the top. The quality of the material and its usefulness to the reader play a major role.

The main task of the author is to take into account all SEO requirements and write a text-rich article that people will enjoy reading and sharing. This is where their skills come in handy.

Responsibilities of a specialist

Most often, the author works in conjunction with an SEO specialist, who specifies the required text volume, structure, headings, keywords, LSI words, etc. in the technical assignment.

The author searches for material, writes the article, adapts it to the requirements of the technical specifications, and determines which SEO recommendations are mandatory and which can be omitted. Sometimes they work as a content manager — not only writing text, but also laying out articles in the admin panel.

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What an SEO copywriter needs to know

It is necessary to understand the basics of SEO and terminology. Know how to correctly write meta tags — title and description, what exact, diluted, morphological occurrences are, etc. There are also technical requirements for tracking the effectiveness of SEO texts:

• Keyword placement. Websites where keywords are located at the beginning of the page and in the headings, evenly distributed throughout the text, rank highly in search results.
• Uniqueness. In its website quality guidelines, Google cites the originality of texts as one of the criteria. It should be at least 90%.
• Water content. This refers to the percentage of words without semantic meaning: conjunctions, prepositions, introductory constructions, intensifiers, etc.
• Stylistics. Search engines consider texts written in human language to be of high quality. They rank content with stylistic inconsistencies, bureaucratic language, clichés, jargon, etc. lower.

What an SEO copywriter can do: skills and qualities

In addition to technical metrics, search engines evaluate reader behaviour on the page. Useful and interesting articles usually have a lot of views and are read to the end. If a user finds answers to their questions in the text, they will stay on the site rather than go on to Google for more information.

Therefore, a good SEO copywriter is first and foremost a good writer.

Briefly about the profession:

An SEO copywriter writes texts to optimise a website and promote it in search results.

When creating a text, the author works in conjunction with an SEO specialist who prepares the technical specifications. You will need to work with basic SEO metrics: keywords, LSI phrases, uniqueness, nausea, etc.

Otherwise, an SEO article is not much different from a regular one. You create expert and useful content. The main goal is to meet the reader's needs. Real-life examples, cool visuals, and simple human language help with this.

At first, be prepared for low pay and competition in the segment.

Develop related skills, then you can grow into a senior specialist and take on interesting projects worth several times more.