Salesforce Commerce Cloud SEO

Intro

Salesforce Commerce Cloud (formerly Demandware) is a robust eCommerce platform designed for large-scale businesses. However, even with powerful tools, your store won’t thrive if it isn’t visible to potential customers. Search engine optimization (SEO) is key to ensuring that your store ranks well in search engine results, attracting organic traffic and driving sales.

By integrating Ranktracker into your SEO strategy, you can enhance your keyword research, track rankings, and monitor performance with precision. This article will walk you through the essential SEO strategies for Salesforce Commerce Cloud and show how Ranktracker can help you improve your store’s visibility and success.

Why SEO is Crucial for Salesforce Commerce Cloud Stores

SEO is essential for ensuring that your Salesforce Commerce Cloud store ranks high in search engine results. A well-optimized store attracts organic traffic, reducing the need to rely solely on paid advertising. Salesforce Commerce Cloud offers built-in SEO tools, but combining them with Ranktracker allows you to take a data-driven approach to optimization, refine your strategy, and continually improve your results.

Key Salesforce Commerce Cloud SEO Strategies (and How Ranktracker Can Help)

1. Optimize Your Product Pages

Product pages are the most important part of your store because they are directly tied to sales. By optimizing these pages for SEO, you increase your chances of ranking higher in search results and attracting qualified traffic.

Product page optimization tips:

• Product Titles: Create clear, descriptive product titles that include relevant keywords. With Ranktracker’s Keyword Finder, you can discover high-traffic keywords that align with your product offerings. For instance, instead of a basic title like “Bluetooth Speaker,” you could use “Portable Waterproof Bluetooth Speaker – High-Quality Sound.”

• Product Descriptions: Write detailed, keyword-rich product descriptions that emphasize your product’s key features and benefits. Ranktracker can help you identify secondary keywords to include, ensuring your descriptions are optimized for a variety of search terms.

• Image Alt Text: Add descriptive alt text to your product images, incorporating relevant keywords. Ranktracker’s keyword data helps you select the best terms to use in your alt text, increasing the likelihood that your images will appear in Google Image search results.

2. Perform Keyword Research with Ranktracker

Keyword research is fundamental to any successful SEO strategy. Ranktracker’s Keyword Finder helps you discover relevant, high-traffic, and low-competition keywords that will improve your store’s visibility in search results.

How Ranktracker enhances keyword research:

• Discover High-Value Keywords: Ranktracker’s Keyword Finder enables you to identify the keywords your target audience is using to find products like yours. For example, if you sell high-end electronics, Ranktracker might help you find keywords like “best noise-cancelling headphones” or “wireless gaming headsets.”

• Monitor Keyword Performance: After implementing your target keywords, use Ranktracker’s Rank Tracking tool to monitor how well your store ranks for those terms. This data allows you to adjust your strategy and improve rankings.

3. Optimize Salesforce Commerce Cloud URLs for SEO

SEO-friendly URLs are essential for search engine visibility and user experience. Salesforce Commerce Cloud allows you to create custom URLs for your product pages, and Ranktracker can help ensure that these URLs are optimized for search engines.

Tips for optimizing URLs:

• Create Descriptive URLs: Avoid using default URLs like “yourstore.com/product12345.” Instead, create descriptive URLs such as “yourstore.com/portable-waterproof-bluetooth-speaker.” Ranktracker helps you identify the most effective keywords to include in your URLs for better SEO performance.

• Include Keywords in URLs: Make sure that your primary keywords are part of the URL. Ranktracker’s Keyword Finder helps you select the right keywords to include in your URLs to improve rankings.

4. Improve Site Speed

Site speed is a critical ranking factor for Google and affects user experience. A slow-loading website can lead to higher bounce rates, which negatively impacts both rankings and sales. Improving your Salesforce Commerce Cloud store’s speed helps you stay competitive and ensures a better user experience.

How Ranktracker supports site speed optimization:

• Monitor Speed’s Impact on Rankings: While Ranktracker doesn’t directly optimize site speed, it allows you to track how site speed improvements affect your rankings. For instance, after optimizing images or implementing a content delivery network (CDN), use Ranktracker’s Rank Tracking tool to monitor whether your rankings improve as your site speed increases.

5. Leverage Salesforce Commerce Cloud’s SEO Tools

Salesforce Commerce Cloud includes several built-in SEO tools that allow you to optimize page metadata, URLs, and sitemaps. Combining these tools with Ranktracker’s data-driven insights ensures that your SEO strategy is both comprehensive and effective.

How to maximize Salesforce Commerce Cloud’s SEO features with Ranktracker:

• Meta Titles and Descriptions: Customize your product and category meta titles and descriptions to include relevant keywords. Ranktracker’s SERP Checker helps you see how your meta tags compare to competitors and refine them for better click-through rates.

• Sitemaps: Salesforce Commerce Cloud automatically generates sitemaps, which help search engines crawl and index your pages. Ranktracker’s Site Audit tool can identify technical SEO issues such as broken links or crawl errors, ensuring your store is properly indexed.

6. Create High-Quality Content

Content marketing is a powerful tool for driving organic traffic. By creating valuable content such as blog posts, buying guides, and product tutorials, you can target a broader range of keywords and provide helpful information to your customers.

How Ranktracker helps with content optimization:

• Identify Content Opportunities: Use Ranktracker’s Keyword Finder to discover long-tail keywords that your competitors may not be targeting. Writing blog posts or guides around these keywords—such as “how to choose the best portable Bluetooth speaker”—can help you attract more organic traffic.

• Monitor Content Performance: After publishing content, track its performance with Ranktracker’s Rank Tracking tool to see how well it ranks for your target keywords. Use this data to refine your content strategy and improve your store’s visibility.

7. Build High-Quality Backlinks

Backlinks from reputable websites are essential for improving your store’s authority and search engine rankings. Ranktracker’s Backlink Checker helps you monitor your backlinks and discover opportunities to build high-quality links.

How Ranktracker helps with backlinks:

• Analyze Competitor Backlinks: Use Ranktracker’s Backlink Checker to analyze where your competitors are getting backlinks. This can help you identify opportunities for building your own links through guest blogging, influencer partnerships, or press mentions.

• Monitor Your Backlink Profile: With Ranktracker, you can monitor the quality and quantity of your backlinks to ensure you are building a healthy backlink profile that positively impacts your rankings.

8. Optimize for Mobile SEO

With Google’s mobile-first indexing, optimizing your Salesforce Commerce Cloud store for mobile devices is crucial. A mobile-friendly site not only improves user experience but also helps you rank higher in mobile search results.

Mobile optimization strategies:

• Responsive Design: Ensure your store’s design is fully responsive, providing a seamless experience across different screen sizes. Ranktracker’s Site Audit tool can help you identify any mobile-specific issues that could hurt your rankings.

• Track Mobile Rankings: Use Ranktracker to monitor how your store ranks in mobile search results and make adjustments as needed to improve your mobile SEO performance.

9. Track and Monitor SEO Performance with Ranktracker

SEO is an ongoing process, and it’s essential to track your efforts to ensure they are paying off. Ranktracker offers a complete suite of tools to help you monitor your SEO performance, track keyword rankings, and identify areas for improvement.

Key SEO metrics to track with Ranktracker:

• Keyword Rankings: Use Ranktracker’s Rank Tracking tool to monitor how well your targeted keywords are performing. This data helps you refine your strategy and focus on what’s working.

• Backlink Profile: Track your backlinks with Ranktracker to ensure you’re building a strong backlink profile that positively impacts your search engine rankings.

• Competitor Analysis: Ranktracker’s Competitor Analysis tool lets you see how your competitors are performing for shared keywords and identify new opportunities to stay ahead.

Final Thoughts

Optimizing your Salesforce Commerce Cloud store for SEO is essential for driving organic traffic and increasing sales. By combining Salesforce’s powerful SEO tools with Ranktracker’s advanced features, you can create a comprehensive SEO strategy that delivers long-term success. From keyword research and content creation to rank tracking and backlink monitoring, Ranktracker provides the insights you need to continuously improve your SEO efforts.

Start using Ranktracker today to enhance your Salesforce Commerce Cloud SEO strategy, and watch your rankings, traffic, and sales grow.