Key Features of Google Analytics 4 for WordPress & Shopify Websites

Intro

Google Analytics, which was first offered in 2005, has grown into a critical business tool for millions of eCommerce software development projects. While the bulk of marketers have used Universal Analytics throughout their careers, the most recent generation, Google Analytics 4 aka GA4, has recently replaced it. Even the GA4 reports are so useful that they can help you bring your business to the next level.

As Google declared in March 2022, all basic Universal Analytics property events would stop launching new hits on July 1, 2023. In other words, all customers must now move from tracking their old universal analytics to creating a new Google Analytics account with GA4. In GA4 you can Conduct a Content Analysis as well.

If you own an eCommerce site, you may be familiar with Google Analytics' ability to track website traffic and user behavior. Businesses, on the other hand, will gain enormously from the integration of Google Analytics 4 and eCommerce.

Do you know what the finest part is?

It is now significantly easier to migrate your WordPress/Shopify site to GA4. You only need the Google Analytics tracking code, an active WordPress/Shopify account, and a few minutes of your valuable time.

You must be eager to learn more! As a result, we have gathered all of the required information in the article below. It will contain the following items:

• Understanding Google Analytics 4
• Key Features for eCommerce Websites.
• Setup Process

What is Google Analytics 4?

Google Analytics 4 (GA4) is the most recent version of Google's popular analytics software. It provides insights into website performance and user behavior, allowing you to better understand how users engage with your site. GA4, with its new appearance and robust, modern features, is the most comprehensive analytics platform to date.

GA4 contains various e-commerce upgrades based on user feedback, including greater insights into customer life cycles and session data. It also delivers more detailed information on user activity, content engagement, marketing campaign success, and conversions. Shopify stores may use this data to boost their performance and attract more clients.

Why should you add GA4 to WordPress?

As previously said, the importance of Google Analytics and the information it can provide cannot be emphasized. As a result, when Google releases major upgrades or versions of Analytics, you must upgrade to guarantee that your website benefits from all of the latest features. Also study WordPress Statistics to understand the user journey and growth in business.

For example, the Google Analytics 4 upgrade introduced four extremely valuable features that anyone may utilize. They are:

• Improved integration with Google Ads and Adwords, as well as increased data controls.
• Smarter insights.
• Customer-centric Data Measurement

Why should Shopify stores use Google Analytics 4?

• Customer Acquisition: By tracking the customer's journey from arrival to purchase, as well as how they engage with materials and use the checkout process, business owners may learn a lot about how to enhance their customer acquisition methods and where they can improve.
• Engagement Levels: If shop owners understand how customers use their online store, they may adjust their content to attract more customers and potentially increase sales.
• Customer Retention: Using Google Analytics 4's predictive analysis features, shop owners may identify consumers who are likely to quit and devise strategies to keep them returning to their e-commerce site.
• Advertising Performance: Shop owners may determine which sources are most effective for each of their projects by measuring the success of their ads on Google Ads and other platforms.

Setting Up a GA4 Property and Data Collection

Setting up a GA4 property in your Google Analytics account and embedding the GA4 tracking code on your website is known as GA4 property and data collection. This is a vital step in using Google Analytics 4 since it allows you to collect data on user behavior and website traffic, which can then be analyzed and used to influence business decisions.

1. Creating a GA4 Property

To create a GA4 property, you must first sign into your Google Analytics account and follow the instructions for creating a new property. You will be asked for information such as the name of your property, the URL of your website, and your company's sector.

2. Setting Up Data Collection with The GA4 Tracking Code

After you've created a GA4 property, you must embed the tracking code on your website. This tracking code will collect statistics about your website's visitors, such as page views, session length, and user demographics.

3. Configuring GA4 Data Settings.

Configuring your GA4 data settings is critical if you want to ensure that the data you collect is accurate and meaningful. This includes setting up cross-domain tracking, selecting the time zone and currency, as well as deciding which data to collect and handle.

Conclusion

Let me brief you on the blog, Google Analytics 4 (GA4) has replaced Universal Analytics, becoming a crucial tool for eCommerce projects. The integration of GA4 with eCommerce sites offers businesses valuable insights into customer behavior and performance, making it essential for website owners to migrate to GA4 for enhanced tracking capabilities and data analysis. So setup GA4 eCommerce Tracking and track your revenue generated each month.