Is Using a Guest Posting Service the Best Link Building Tactic in 2023?

Intro

Search engine optimization does not get easier. Vice versa, Google and other search engines add new updates and quality requirements. But is there a strategy that can help your site reach top positions on SERP?

Well, it is link building. Why so? According to “How Search Works” by Google, backlinks are one of the main search ranking factors. As the guide puts it “If other prominent websites on the subject link to the page, that's a good sign that the information is of high quality.” This way sites that have top-class links from authoritative and relevant sources have more chances to rank higher.

So, how do you build links consistently and effectively without getting penalties? Your way out is using guest posting services that will help you achieve link building goals.

Keep on reading as we are going to break down in detail why guest posting is still worth using in 2023. You will find out helpful tips on how to optimize your link acquisition and use a guest blogging platform correctly.

The ABCs of link building

Why do we keep building links? Any SEO professional will say you that links are a powerful tool. Use it correctly and you always be on top of the search engine result page. For this purpose, you should get help from professional service providers who will create a list of guest posting services from SearchLogistics. You will ultimately get a real-time effective solution.

(It’s pretty straightforward: build links - rank higher - get more online traffic and visitors. The truth is that the first five organic results on the first page receive over 67% of all clicks. Your goal is clear - you want to be among this elite result club.)

You can say “But what about load speed, UI/UX, design, and other site-related stuff?” Well, we won’t deny that these elements are also impactful. Their optimization is also a part of your job. According to MonsterInsights, backlinks are the second most important ranking factor.

Let’s speak facts - links as a ranking factor will always be relevant. The same will be true in 2023, 2024, and so on.

Why does guest blog posting win when it comes to link building?

Long live the guest posting! That’s how we’d like to start this section.

Yet, you might hear that experts question the effectiveness of this tactic. But why do SEO specialists and marketers still search for guest blog posting services?

Many business owners (like Ron Stefanski) admit guest blogging value in practice. Ron confirmed that his guest posting strategy brought him more traffic and grew the number of referring domains.

(Ron Stefanski via Twitter)

Experts like Brian Dean, Neil Patel, Influence & Co, and others cover this topic by telling how to find fitting guest blog posting websites, outreach site owners, and so on.

Guest posing has some palpable benefits over other links building tactics. And we can’t wait to share them.

1. You can automate processes and save time

The majority of link building techniques require a lot of time and dedication. We understand that sometimes you cannot carve out time to choose sites, check their metrics, and make outreach. Yet, the presence of backlinks is still vital.

A guest posting service is an intermediary that will help you automate the guest posting process without losing quality.

For instance, some services provide an extensive filtering system to help you place quality guest posts in no time. And it’s cool to offer special packages as Adsy guest posts service does.

(Filtering system in the guest blogging service Adsy)

This way, you can set the metrics you need, pre-save filters, and get ready to publish posts on the best-fitting sites. That, as a result, will supply you with weighty links. Packages, in turn, assist in setting automated blog posting, where you choose needed metrics, and the service finds and places guest posts for you. All-in-all, you can save up to 85% of your time and spend it on other business processes.

2. Guest posting guarantees qualitative link building

There are link building tactics we should keep up with. Some strategies, anyway, become obsolete. That’s because not all links are weighty and search engines won’t count them equally.

For instance, links from the majority of forums, UGC, catalogs, submissions, web 2.0, etc., won’t give you the results you want. They are predominantly nofollow and do not pass any value to your site.

On contrary, guest posting allows you to control the situation. Thus, you can be sure you partner with dofollow blog posting sites. You can negotiate the link type with the site owner or choose a particular filter in the guest blog posting service.

(An opportunity to choose the link type (via Adsy))

Moreover, you can study the linking site’s metrics, choose a related niche or industry, and select fitting monthly traffic.

3. Guest posting saves you from restrictions or penalties

Perhaps, the main reason why we recommend this tactic is its safety. It’s a well-known fact that guest posting is a white hat link building technique. But what does this mean for you?

Mad mad times when SEO specialists could build as many links as possible without paying attention to their quality or source are long gone. Now, if you try to randomly acquire links without planning and working on approaches you risk getting under penalties. White hat link building, vice versa, means you work with trusted sources, do not cheat the rules, and work according to Google guidelines.

As we mentioned earlier, you can easily choose all the required parameters via a guest blogging service - from the donor site’s DA to monthly traffic or industry. Also, you don’t just get a bare link. **You place a whole post on a trustworthy website with your link in it **(of course, attached to the anchor text you choose).

(Spam policies for Google web search)

Prepare top-tier content that fits the online publication or blog you’ve chosen. Ensure the topic matches the interests of the donor site. Provide value in your article. This way, you can not only end up getting a weighty backlink that passes value but also receive some referral traffic!

How do you maximize your link building efforts?

Sometimes, even if you acquire some links from the top blog posting sites you don’t get the results you expected. That’s why we’d like to share guest blog posting tips to help you become more effective.

1. Choose relevant sites

Backlinks serve as a vote of confidence for search engines. They help them decide for what queries they should show your site or pages. That’s why** it’s essential to place guest posts on authoritative sites from your industry or niche**.

But what if your niche is too narrow? Try finding a related industry and shoot your shot. For instance, if you sell plants and can’t find a qualitative site for posting, try the DIY niche. You can write about how to craft a flower pot stand.

(Finding various guest posting opportunities)

2. Choose sites with high metrics

Will the backlinks you earn from, let’s say, The Washington Post and an unknown and new site will be equal? Of course, no! That’s because they have different characteristics.

So, firstly, think about sites, related to your area of service. Secondly, mind their metrics. You want to pay attention to DA, DR, and spam score. Preferably, you want to place guest content on sites with DA and DR over 40 and a spam score under 30%. That ensures you get the link juice and move your site higher in SERP.

You might think that this requires lots of work. Using SEO tools, checking metrics, looking for monthly traffic… Nightmare. But remember that a guest posting service can help you find quality sites that accept guest posts at no time.

(The choice of the donor’s site metrics (via Adsy))

Pro-tip

Link building brings results when you consider various factors. We made sure to point out the main things you should pay attention to. Yet, there is another essential piece of advice we’d like to give.

It’s always better to build 50 links from different sites than 150 links from one site. Ahrefs research shows a strong correlation between organic traffic and the number of backlinks from unique websites (referring domains).

(via Ahrefs)

And special services let you access a huge guest blogging network. This way, you have thousands of unique sites at your elbow. Thus, concentrate on acquiring links from new domains. (You can build a couple of links from one domain but, please, be careful here and don’t go overboard.)

Conclusion

Taking your site to the top of SERP is one of the most important things today. It allows you to get online traffic, be seen by millions of people, and get conversions.

Climbing to the top positions requires some actions. 17.6% of professionals consider links among the leading search engine optimization factors.

(Of course, you shouldn’t forget about other things like on-page optimization because 32.8% of professionals confirm their importance.)

Anyway, back to the links. There are lots of link building techniques you can use. Yet, guest posting has proved itself as the most effective and safe way of acquiring backlinks. In this article, we showed you how you can use guest posting services to get the best value. Moreover, we shared pro tips on how to pick sites that will pass your site the most link juice.

We encourage you to try guest posting and see the first results right after a month or two.