iGaming Trends and SEO Statistics to Know for 2025

Intro

The gambling industry is a goliath just about anywhere countries choose to regulate the form of entertainment. From the extravagant casino halls of Las Vegas to the sweepstakes slot games on mobiles, gambling continues to be wildly popular. This is even to the extent that the total global gambling industry generated over $530 billion in 2023, and by 2033, just iGaming is tipped to eclipse $160 billion in its worldwide market size.

It’s a major industry that continues to grow through the timely adoption of new technology and innovative new products. With 2025 at the ready, these are the industry trends of iGaming and some SEO statistics that are worth knowing for those in and around online gambling.

Online Gaming on the Rise

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Wherever you look in the world, particularly when it comes to the major markets, the remote arm of gambling is growing and is expected to continue to grow. This is reflected generally in the 2033 figures for iGaming given above, and, more specifically, in the reports published by major regulatory bodies in key markets like the UK, US, and Ontario.

In the UK, the February 2024 corrections for the industry stats published by the Gambling Commission reported £6.5 billion ($8.21bn) in total gross gambling yield for remote gambling, which marked a 2.8 percent jump on the report from the previous year. In the much less seasoned North American markets, growth rates online are even more impressive.

Per the American Gaming Association – the US regulator for gambling – even without geographic expansion, iGaming exploded in 2023 to hit a 28.2 percent rise to $6.17 billion. In Ontario, a similarly green market for regulated online gambling, Q1 to Q4 of the 2023/24 books saw casino wagers increase from CA$11.6 billion to CA$14.6 billion ($8.3-$10.45bn) and sports betting to rise from CA$2 billion to CA$2.7 billion ($1.43-$1.93bn).

Mobile Optimization Remains Key

Just as has been found as a key part of M&E search engine optimization success, mobile optimization remains a huge element in iGaming. Being an online-based sector of the entertainment industry, having a sleek, optimized, engaging, and mobile-friendly app or mobile site should be a given. This is especially because they also help to grow engagement, become quick go-to options that generate brand trust, and give access to key data to act on.

Mobile optimization is essential for not just reaching those who’re on the go, but also anyone who simply wants a convenient way to engage with gambling games and bets. In 2020, some figures pointed to over 70 percent of iGaming turnover coming via remote devices. At least for the sports betting section of iGaming, having a swift app is integral to the experience when live and in-play betting options are available and desirable.

Localise All Efforts

Source: Pexels

Each country, or state in the case of larger countries like the US and India, should be treated as a unique and individual market for all brands in the iGaming business. Many platforms have to be geographically locked anyway, so they may as well develop localized SEO for their apps. Some 57 percent of search queries originate from apps, as we found at RankTracker, showcasing just how important it is to have localized content and optimize locally.

What being localized or geographically locked also offers is a chance to fine-tune the strategy for each location, which will present the chance to be more competitive around the world. One market may be overcrowded with some dominant forces atop the search ranks, so localizing elsewhere could end up producing better results with higher rankings than in larger markets while ranking lower down the results and charts.

Now, you’ll find different apps in each country with different efforts in branding and keyword optimization to try to win over specific national audiences. The rankings for the top casino apps, for example, will be very different from those found just across the sea in the UK. Bonuses are offered in euros, many are tweaked to the preference of getting both a deposit match and free spins, and some have even gone in with a classic emerald green aesthetic.

Bonuses Battleground Remains Heated

With so many potential customers being able to flippantly move from one platform to another, each has to try to stand out with the best offer possible. It’s the main selling point that you’ll see on just about every form of marketing produced by an iGaming brand. This is because around 45 percent of casino players pick a platform based on their offers, which means that SEO efforts should focus on promoting bonuses and new user incentives.

In 2025, success looks to be measured more intently on a market-to-market basis in iGaming. A firm will need to localize and optimize everything from their mobile app and offering to keywords based on each nation they intend to serve. As iGaming continues to rise, the degree of localized competition will only increase.