How to use SEO to increase your influencer brand's visibility and reach

Intro

Higher rankings on search engines like Google, Bing, and DuckDuckGo are very important for influencers and brands.

The URLs that are most frequently clicked on these search engines are usually those listed in the first three lines of the search page.

And If Seo Is Done Right, It Can Help You Rank Your Brand And Profile In The Top Three Spots!

Search engine optimization means optimizing your website and its content to rank better in search engine results, in order to increase the visibility of your brand and attract more audience and customers to your profile and products.

However, it is not always simple.

In this article, we will discuss the power of SEO and how to use it effectively to increase your influencer brand's visibility and reach.

What is SEO and How does it Work?

Search engine optimization means using relevant keywords, brushing up on your primary keywords, metadata, meta description, etc. to orient your website for a proper audience so it ranks higher on search engine result pages.

In simple terms, SEO is used to process and optimize a website’s technical configuration.

Its content relevance and link popularity are also affected by this.

The aim, usually, is to rank on the first page of the search engine, so your (potential) audience and customer can immediately find you.

Since Google controls 92 percent of the global search engine market, most results and web pages revolve around Google.

Google assesses the webpages, analyzes their authenticity, and then delivers organic search results on its search engine.

Therefore, it is also important that you optimize your page to Google's ranking algorithm so that Google bots can easily analyze it and bring it to the front.

Importance of SEO for Influencer Brands

As discussed earlier, SEO is very important for influencer brands since it dictates where your website and brand are ranked on the search engine.

More often than not, if you are in influencer marketing, potential customers and audiences are going to want to search for your authenticity before purchasing anything from you or giving their attention to your content.

Having your main webpage, blog, or social media rank in the first three sections or the first page of the search engine can do wonders for you,.

It influences your authenticity and proves to the user that your brand is legitimate.

Therefore, it is not enough to just have a presence on YouTube and other social media.

As an influencer, a presence on Google (and other search engines) is just as important for your authenticity and growth.

SEO Techniques to Increase Influencer Brand’s Visibility and Reach

Here are some of the best techniques to increase an influencer brand’s visibility and reach.

Study your competitors:

Rather than guessing what works and what doesn’t work, it is always better to learn from experience and case studies.

What better way to make your content appear higher on search results than studying the websites that already have a high ranking?

In 2023, you can conveniently find software and applications that will help you analyze and study your competitors' websites.

In a matter of seconds, the search results will explain why this website has a higher ranking.

From these results, you can look for patterns that stand out. Such as -

• What kind of content are they sharing,
• is it long or short form?
• Are they using lots of multimedia and digital assets?
• What topics do they cover, etc?

By emulating and personalizing their strategy to suit your brand, you will notice your website, blog, and social media ranking skyrocket just like theirs.

Don’t forget to optimize your URL:

Optimizing your URL can do wonders for your blog and website.

Pro Tip 1 - Remember, always use short URLs.

Adding a primary keyword to your URL should always be an important practice before publishing your article or post.

Placing the keyword closer to the beginning of your URL can reap optimal results.

Another important factor to note here is relevance.

To make it easier for them to analyze the relevance of your content, try to adjust your URLs with the body of your content.

This will increase the chances of your website appearing in the first few search lines when someone googles your niche.

Pro Tip 2 - Instead of a string of numbers, use meaningful words to describe your URL._

Create backlinks, especially broken backlinks:

When other websites link back to your website, you receive more clicks and views.

And capitalizing on broken backlinks is another great way to ensure that more websites link to your site so that you get a higher ranking.

For this, you must first examine your competitors' websites and find out their broken links.

These may be links to some pages that can no longer be found.

Any backlink analytics tool will be able to provide you with this information.

Once you have prepared a list, your second step would be to contact those websites and inform them about the links that are no longer functional.

When you have their attention, that’s your queue to pitch a link to your website for them to backlink.

This automatically informs Google Analytics that your website has better information and data.

Hence, Google pushes your website and content to more people with the same query.

Even though this may seem like a tedious process, it is no doubt one of the best ways to increase your brand and website ranking online.

Optimize Metadata:

For a higher ranking of your website and brand, consider fine-tuning your metadata so Google Analytics and bots can push it to more audiences.

Your metadata refers to the data on a webpage that informs Google about what your page is about.

Having used proper metadata descriptions will show a reasonable increase in your engagement and daily website clicks.

Generally, a meta description appears below your primary title.

This not only informs your audience but also Google about what your page contains.

Fine-tuning your meta description means killing two birds with one stone, as it will give Google a better idea to rank your content and allow your audience a brief description of what you are discussing.

Including a call to action like “Shop now” or “Click here to read more” is also a good idea for clickbait and increasing your views.

Pro Tip 3 - Remember, don’t forget to include your primary keyword in your description, as that will push your content further.

Aim for a better CWV Score:

CWV scores are the three Core Web Vitals that measure the impact of a website when they show up on the search engine.

Your rankings are affected by this score, so it's better to have a higher score to rank higher.

For a better result, make sure that you have reduced the image size of your multimedia files, as this will help your page load faster.

You can try using an image compressor to cut down on the load and time exerted on your page.

Remember, the CWV score directly affects the speed of your page and the time it takes to load.

Users are not going to wait for more than a few seconds to be redirected to the page.

To attract more eyeballs and to keep them scrolling through your website, you must ensure the speed of your page and CWV score is well optimized.

Find the correct keywords for your content:

Content is Everything & Everything is Content!

Keywords play a huge role when it comes to curating SEO-optimized content.

Proper keywords inform Google Bots exactly what your page is about and help them push your content to relevant audiences.

It is important you think of what types of questions or keywords your target audience will be searching while curating your content.

Try to use those keywords throughout your page or articles for better SEO ranking.

The primary keywords should be incorporated in your title, description, and the main text of your article or webpage.

It is also always better to add a secondary keyword that is similar to your primary keyword, giving Google extra details on what your page is about.

Build your brand:

As an influencer, you should not just promote other brands and services. Rather, you should make the same effort to market your channel and your voice.

Work on the visual and textual identity of your website and channel to create your own brand as an influencer.

The colors, theme, elements, logo, and action buttons on your web pages should all be coordinated to make an impression on your visitors.

And the same goes for the content language. Its grammar, tone, and structure should all support your website's brand building.

Working on making an identity for yourself can be time-consuming and also need a budget but eventually, it pays off.

Consciously or unconsciously, your brand attractiveness affects your visitors.

Most recurring traffic is not generated by unique content. Rather, visitors come over time because of the association they have developed with your site's unique identity.

There are many influencers who have become celebrities and have millions and billions of visitors to their websites because they have consciously built their own identities in front of their target audience.

Conclusion

SEO optimization is very important to increase views and clicks for your brand’s visibility.

It gives you a chance to take back control and influence your content to rank higher.

Even though it can be a little complicated, a few major tips and tricks shared in this article can help you a long way.

Remember, always use relevant keywords as your primary keyword and use a secondary keyword for backup.

The objective is to rank higher on search engine pages organically, so your brand can grow without any major problems.