How to Synergize Organic SEO Efforts with Email Marketing

Intro

Marketing teams operating in 2024 have an almost endless stream of different marketing channels to pick from. Some may opt for more recent channels like TikTok videos, while others may prefer staying in a more professional sphere of LinkedIn posting.

No matter where your business falls on this spectrum, one thing is certain: you’ll be engaging with the industry’s best marketing channels. Some channels form a core part of modern marketing strategy, no matter which industry you work in or which user personas you target.

The first of these catch-all marketing channels if email marketing. Generating $36 in revenue for every $1 spent on email marketing, it’s hardly surprising that this is a top pick for the vast majority of companies.

But, not all companies have extensive email lists to send out content too. Organic SEO marketing will help change that, bringing in natural traffic to your site and helping you to build up a larger scope of potential customers.

While businesses can approach these marketing channels in isolation, they come alive when used in tandem. In this article, we’ll explore how to synergize your organic SEO efforts with a modern email marketing strategy. By using these together, your business will achieve better results in both channels.

Let’s dive right in.

How Does Email Marketing Benefit Your Business?

Email marketing is a marketing channel that’s been around seemingly forever. Early email marketing campaigns date back to the 1970s and have been a popular source of customer interaction ever since.

Email marketing is a powerful choice as it allows a business to:

• Directly Connect with Customers – Unlike other forms of marketing, an email is a 1:1 form of conversation with a customer. You can leverage this personal form to create highly relatable content that each individual customer will love.

• Promote Content – As a direct link between you and your customers, you can use email to recommend new content you’ve published on your site to your audience. Whenever you post a new blog, you can use email to let the world know.

• Share New Launches – Whenever you launch a new product, you can make use of your email marketing contact list to send out an email that features your new launch. This is an effective way of keeping your customers in the loop, helping to accelerate sales of a new product and get the ball rolling.

Especially by leveraging all of the additional resources you have in an email, like adding a signature, your business is able to convert this into one of your most powerful marketing tools.

How Does Organic SEO Benefit Your Business?

Organic SEO is a cost-effective method of bringing more traffic to your website. Instead of having to pay for every single click on your site with a PPC strategy, organic SEO leverages search engine optimization to rank your articles and get natural traffic through a search engine.

Regularly creating blog content on your company website and optimizing it for searchability will:

• Generate Natural Traffic: The main point of organic SEO is that, well, it’s organic! By posting consistently over time, you’ll begin to naturally generate traffic for your business.

• Enhance Brand Authority – When a new customer lands on your website, the worst thing they can encounter is a barren site without any information about your brand. Lots of blog posts will help your site rank, bring in new traffic, and show any people who land on your site that you’re an active business, enhancing your authority.

• Improve Reputation – When you post free content for your audience to use consistently, your brand will start to become known as a trustworthy source. While gaining more traffic, you actively enhance the reputation of your brand with SEO, making this a win-win strategy.

Organic SEO is a strategy that becomes more effective the longer you do it. While you won’t see any overnight successes, a long-term SEO plan can help to radically increase traffic to your site while enhancing your online presence.

How to Use Email Marketing and SEO Together

Both email marketing and SEO are two winning strategies in their own regard. While it’s useful to pursue both of these, it’s vital to understand how they interconnect and help one another out.

Here are a few central strategies that your business can use to combine SEO and email marketing strategies, enhancing both:

• Promote New Content Via Email – Whenever you craft a new blog, don’t only leave it up to Google and other search engines to promote it. More often than not, especially if you’re a newer business, it could take weeks or months for your content to start to rank. Instead of leaving it up to luck, you can leverage your email mailing list by sending them snippets of your new content. This will boost traffic to the blog and help it rank more quickly.

• Include Email Sign-Ups in Blogs – When people land on your blogs from search engines, you should offer them as many avenues as possible to stay in the loop. One way of doing this is to include email sign-up links within your blogs. If customers enjoy a blog, they will be inclined to sign-up, helping you to gain more customers on your list for future marketing campaigns.

• Post Your Newsletters on Your Blog – If your business regularly sends out an email newsletter, whether that’s every week or every month, don’t let it only exist in inboxes. After you’ve sent it out, you can recycle content from your emails into blog blogs, cutting down on the resources needed to create great content.

Email initiatives and SEO initiatives work both ways. More often than not, the work you do on one can directly benefit the other. When you start thinking of these channels as two sides of the same coin, you’re able to leverage strategies to enhance interaction with both.

Final Thoughts

Marketing is an ever-expanding and complex field. With new channels arising every day and modern strategies constantly shifting, businesses need to do everything in their power to stay ahead. Yet, amidst constant change, two long-term components of marketing remain central to effective strategy: SEO marketing and email marketing.

By lervearging these aspects of marketing at once, businesses can create highly-effective campaigns in both fields. Email marketing and SEO naturally complement one another, forging a stress-free pathway to generate new traffic, build customer relationships, and enhance the customer experience you offer to the world.

Best of luck creating winning email and SEO campaigns in 2024!