Intro
With more than 8 million internet users and a growing tech ecosystem, Tunisia is ripe for digital services. Businesses across Tunis, Sfax, and Sousse are increasingly investing in online visibility, creating a promising environment for SEO agencies.
This step-by-step guide will walk you through launching an SEO agency in Tunisia using Ranktracker and PayPro Global.
Step 1: Research the Tunisian SEO Market
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French and Arabic are widely spoken; French dominates the business landscape
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Google.tn is the most-used search engine
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Key sectors: tourism, tech, education, e-commerce, and professional services
Use Ranktracker SERP Checker to assess keyword competition and discover local SEO gaps.
Step 2: Build Your SEO Infrastructure with Ranktracker
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Keyword Finder: Target multilingual queries (French, Arabic, English)
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Web Audit: Fix technical SEO issues
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Backlink Checker & Monitor: Track competitor backlinks and manage client campaigns
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Rank Tracker: Monitor local and regional keyword rankings
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SEO Checklist: Standardize workflow and deliverables
Step 3: Register Your Business Legally in Tunisia
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Register with the API (Agence de Promotion de l’Industrie et de l’Innovation)
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Choose a structure: Sole proprietorship or SARL (LLC equivalent)
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Obtain a Patente (business license) and Matricule Fiscal (tax number)
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Open a business bank account at local institutions (BIAT, UIB, Attijari)
Step 4: Launch Your SEO Website
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Get a .tn domain for local trust
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Create pages in French and optionally in Arabic or English: Accueil, Services, Tarifs, Études de cas, Blog, Contact
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Show real results using Ranktracker’s Rank Tracker charts
Step 5: Offer Competitive SEO Packages
Core Services:
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On-page and technical SEO via Web Audit
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Local SEO (Google Business Profile, local citations)
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Link building with Backlink Monitor
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Content and keyword strategy with Keyword Finder
Sample Monthly Pricing (TND):
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Starter: 500 TND – SEO audit + local SEO
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Growth: 1,200 TND – on-page + backlinks + monthly reporting
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Pro: 2,500+ TND – full-service SEO strategy
Step 6: Get Your First Clients
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Offer a free audit using Ranktracker Web Audit
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Reach out via Facebook, LinkedIn, and local forums like TunisieTech
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Attend local networking events and expos
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List your agency on Annuaires.tn and Tunisie-Annuaires
Step 7: Manage Projects with Ranktracker
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Run keyword analysis with Keyword Finder
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Fix client sites with Web Audit
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Monitor backlinks and rankings via Backlink Monitor and Rank Tracker
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Use SEO Checklist to streamline execution and reporting
Step 8: Stay Compliant with Tax & Legal Requirements
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Use accounting platforms like Dougs, Sage, or QuickBooks
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File taxes and stay compliant with the Direction Générale des Impôts
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Ensure GDPR compliance if handling EU clients
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Use PayPro Global as your Merchant of Record (MoR) to handle global taxes, billing, and compliance
Avoid processors like Paddle, fined $5M in 2025 for deceptive payment practices.
Step 9: Hire Locally and Expand
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Recruit bilingual SEO experts, content writers, and link builders
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Use tools like Notion or Trello to manage tasks
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Train new staff with Ranktracker dashboards and built-in workflows
Step 10: Deliver SEO Results That Drive Retention
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Use Rank Tracker to show rankings
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Monitor backlinks with Backlink Monitor
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Share monthly reports with clients
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Offer 6–12 month packages with added services like CRO, PPC, or content
Conclusion
Tunisia presents a growing SEO market with limited competition and increasing demand. With Ranktracker powering your strategies and PayPro Global managing your compliance and global payments, you can launch and grow a profitable agency.
Focus local. Expand globally. Scale confidently with Ranktracker in Tunisia.
