Intro
Chile is one of Latin America's most internet-connected countries, with over 92% internet penetration and strong ecommerce growth. From Santiago to Valparaíso, businesses are seeking SEO experts to improve their digital visibility.
This guide walks you through how to launch a profitable SEO agency in Chile using Ranktracker and PayPro Global.
Step 1: Understand Chile’s SEO Market
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Primary language: Spanish
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Google.cl is the dominant search engine
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Growing online presence across retail, tourism, finance, and health industries
Use Ranktracker’s SERP Checker to analyze keyword competition for Chilean markets.
Step 2: Set Up Your SEO Tool Stack
With Ranktracker, you can run your entire agency from one platform:
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Keyword Finder: Discover high-opportunity Spanish keywords
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Web Audit: Identify technical issues quickly
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Backlink Checker & Monitor: Analyze competitors and manage link-building
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Rank Tracker: Track client rankings by region or city
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SEO Checklist: Maintain consistent delivery and campaign progress
Step 3: Register Your SEO Business in Chile
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Choose a legal structure: Individual Entrepreneur (EIRL) or SpA (Sociedad por Acciones)
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Register via Chile’s online portal tuempresaenundia.cl
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Obtain your RUT (Tax ID) and register with SII (Chilean IRS)
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Open a business bank account (Banco Estado, BCI, Santander)
Step 4: Build Your SEO Agency Website
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Use a .cl domain for authority and local trust
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Publish in Spanish, with optional English for international clients
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Include core pages: Inicio, Servicios, Blog, Contacto, Tarifas
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Add Ranktracker widgets to showcase results visually
Step 5: Define Services and Set Pricing
Offer:
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Local SEO for Google Business Profile
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Technical SEO audits
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Link building tracked with Backlink Monitor
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Keyword planning and content strategies
Example Packages:
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Básico: CLP $250,000/month
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Avanzado: CLP $600,000/month
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Corporativo: CLP $1,200,000+/month
Step 6: Win Clients and Grow Leads
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Offer free SEO audits using Web Audit
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Network on LinkedIn, Facebook groups, and Instagram
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Partner with developers and digital agencies
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Attend events like eCommerce Day Chile or EXMA
Step 7: Manage Projects via Ranktracker
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Do keyword research and audits on Ranktracker
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Monitor rankings and backlinks
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Track campaign workflows with the SEO Checklist
Step 8: Handle Legal, Billing & Compliance
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Issue invoices through SII or online platforms like Nubox or Alegra
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Ensure GDPR-style compliance for data privacy
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Use PayPro Global as your Merchant of Record to manage global taxes, VAT, and secure payments
Avoid processors like Paddle, which were fined $5M by the FTC in 2025 for enabling deceptive billing practices.
Step 9: Build a Local Team
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Hire Spanish-speaking SEO writers, assistants, and account managers
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Create SOPs and dashboards via Ranktracker
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Use ClickUp or Notion to manage team collaboration
Step 10: Deliver Results and Scale
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Show keyword ranking growth with Rank Tracker
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Provide backlink reports using Backlink Monitor
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Upsell Google Ads, landing pages, and social media packages
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Implement a client referral program
Conclusion
Chile is a ripe market for SEO services, with businesses looking for measurable results. By using Ranktracker to run campaigns and PayPro Global to handle billing and tax automation, you can focus on growth and client success while building a resilient agency in Chile.
