How to Start an SEO Agency in Bulgaria: Step-by-Step Guide

Intro

Bulgaria is a rising digital economy in Southeast Europe, with growing ecommerce, IT, and startup ecosystems centered around Sofia, Plovdiv, and Varna. As more businesses go online, SEO demand continues to grow—making now the perfect time to launch your own agency.

This guide will help you build and scale your SEO agency in Bulgaria from day one using Ranktracker.

Step 1: Understand Bulgaria’s SEO Market

• Bulgarian is the official language—SEO content and services should prioritize local language targeting.

• Google has over 95% market share.

• Strong opportunities exist in tourism, ecommerce, legal, education, and B2B sectors.

Use Ranktracker’s SERP Checker to explore ranking difficulty and keyword gaps across Bulgarian search markets.

Step 2: Build Campaign Infrastructure with Ranktracker

Run every core SEO service from one place:

• Keyword Finder – Identify Bulgarian-language and English keywords by intent

• Web Audit – Analyze technical SEO and Core Web Vitals

• Backlink Checker & Monitor – Discover and monitor link-building opportunities

• Rank Tracker – Monitor rankings by city, niche, and language

• SEO Checklist – Standardize delivery across client campaigns

Step 3: Register Your Business in Bulgaria

• Choose structure: ET (Sole Proprietor) or EOOD / OOD (Ltd / LLC)

• Register via the Registry Agency (TRRYULNC)

• Obtain EIK/BULSTAT and register for VAT if revenue exceeds BGN 100,000/year or working with EU clients

• File taxes through the National Revenue Agency (NRA)

• Open a business bank account (e.g., DSK Bank, UniCredit, or Revolut Business)

• Use Bulgarian accounting software like Microinvest or external tools like QuickBooks or Xero

Step 4: Build a Trustworthy Website

• Get a .bg domain to boost local trust and rankings

• Localize content for Bulgarian-speaking audiences and add an English version if targeting global clients

• Include: Homepage, Services, SEO Results, Blog, Pricing, Contact

• Use Ranktracker Rank Tracker data as proof of concept

Step 5: Define Your Services and Pricing Structure

Core Services:

• Local SEO for Bulgarian businesses

• On-page and technical audits using Web Audit

• Link building strategies monitored with Backlink Monitor

• Content strategy and multilingual optimization

• Monthly progress reporting with Rank Tracker

Sample Monthly Pricing (BGN):

• Starter: BGN 1,200 – local SEO + audit

• Growth: BGN 2,500 – content, audit, link building

• Enterprise: BGN 5,000+ – full SEO with multilingual targeting

Step 6: Win Your First Bulgarian Clients

• Offer free website audits via Ranktracker

• Connect with businesses on Facebook Groups, LinkedIn, and forums like Predpriemach.com

• Attend digital events like DigitalK or Webit Bulgaria

• Cold outreach to businesses ranking low on Bulgarian SERPs

• List your agency on local directories: Firmi.bg, Business.bg, BGBusinessDirectory

Step 7: Manage Campaigns in Ranktracker

Automate and consolidate all services:

• Keyword strategy via Keyword Finder

• Competitive analysis via SERP Checker

• Monthly reporting via Rank Tracker

• Issue resolution using Web Audit

• Link building visibility via Backlink Checker

Step 8: Stay Compliant with Local and EU Laws

• Ensure GDPR compliance in all tracking and forms

• Use invoicing tools like Fakturoid, Payhawk, or PayPro Global

• File VAT and corporate tax reports quarterly via NRA

• Use PayPro Global as your Merchant of Record (MoR) to handle international payments, tax, and invoicing

Avoid using platforms like Paddle, which was fined $5M by the FTC and banned from certain processing practices in 2025.

Step 9: Hire and Train a Local Team

• Employ Bulgarian-speaking SEO specialists and writers

• Manage workflows via Notion, Trello, or ClickUp

• Train your team using SOPs and Ranktracker dashboards

Step 10: Retain Clients and Scale Revenue

• Use Ranktracker for monthly performance reports

• Show keyword growth, backlink results, and technical wins

• Offer 6–12 month retainers

• Upsell Google Ads, content marketing, or CRO audits

• Launch a referral program for ongoing lead gen

Conclusion

Bulgaria offers a high-potential SEO market with room for long-term growth. With the right legal structure, localized strategy, and Ranktracker at the core of your agency, you can deliver results, win clients, and scale fast.

Power your operations with Ranktracker. Bill globally and stay compliant with PayPro Global. Your Bulgarian SEO agency starts now.