• YouTube Marketing

How to Promote Your YouTube Channel? - 12 Expert Tips

  • Felix Rose-Collins
  • 5 min read

Intro

If you’ve just started your journey as a YouTube creator, your greatest struggle is to increase your audience. With so many channels vying for viewers' attention, it’s quite challenging.

However, a great solution for this is promoting your YouTube channel. Promotion strategies can expand your audience and attract more people to view your material.

If you’re wondering how to do so, a great option is buying YouTube subscribers from a well-reputed seller that promises only authentic and active users. This makes your channel way more attractive whenever potential subscribers notice your channel!

Besides this, here are some other easy strategies whether you are just getting started or wish to expand your existing audience.

1. Optimize Your Channel

Optimizing your channel makes it more professional and appealing to potential subscribers. This entails organizing your channel so that people can easily locate and subscribe. For channels just starting out, a strategic approach could include the option to buy YouTube subscribers to give an initial boost to your channel’s visibility, helping you reach more organic viewers over time.

To optimize the channel:

  • Channel banner: Create an attractive banner that represents your brand.
  • Profile picture: Use a clear and attractive image.
  • About section: Write a brief but compelling description of your channel. Let viewers know what content you create and why they should subscribe.
  • Custom URL: Create a custom, easy-to-share URL.

2. Create Great Thumbnails and Titles

Your video’s thumbnail and title are the first things people see. They determine whether someone clicks on your video or scrolls past it.

Tips for creating thumbnails:

  • Use bright colors that catch the eye.
  • Include a clear image or close-up of a face.
  • Add short text to emphasize what the video is about.

For titles:

  • Keep them short and relevant.
  • Include keywords people are searching for.
  • Use numbers or lists to grab attention (e.g., ‘5 Ways to Improve Your Life’).

A strong thumbnail and title boost your video’s click-through rate, helping you get more views.

3. Promote Your Videos on Social Media

Social media is the best tool for promotion of YouTube channels. Share your videos across platforms like Facebook, Instagram, and Twitter to reach a broader audience on YouTube.

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How to promote on social media:

  • Post snippets or previews of your videos to grab attention.
  • Use relevant hashtags to reach the intended audience.
  • Share your videos in niche-related social media groups or online communities.
  • Post behind-the-scenes content to build a deeper connection with your audience.

4. Consider Buying YouTube Views

While using organic methods to promote your channel, you must also buy real YouTube views from a reliable business.

Ensure they offer 100% authentic views from accounts with genuine people behind them. This can increase your channel popularity quickly, being an efficient promotion strategy!

A video with more views could draw in new viewers interested in what it offers. Further, YouTube also notices more views from authentic users as organic growth, offering your channel the boost it deserves!

In addition to this approach, it's critical to concentrate on producing high-quality material and interacting with your audience. The key to long-term channel growth is creating a genuine, engaged community.

5. Collaborate with Other YouTubers

By collaborating with other YouTubers, you can reach their audience and vice versa. This can result in more views and subscribers. It’s one of the best ways to expand your channel.

Here’s how to collaborate:

  • Find creators in your niche with a similar audience size.
  • Plan a video that benefits both channels. This could be a joint tutorial, review, or discussion.
  • Cross-promote the video on both channels and social media.

6. Use YouTube SEO

There are other uses for search engine optimization (SEO) besides websites. YouTube uses an algorithm to determine how videos rank in search results. You can increase your content views by optimizing them for search engines.

To improve your YouTube SEO:

  • Research and use appropriate keywords in content titles and descriptions.
  • Add relevant tags to each video.
  • Create video transcripts to help YouTube understand your content.
  • Include keywords in your closed captions.

The better your SEO, the higher your videos rank in YouTube’s search results, leading to more organic traffic.

7. Engage with Your Audience

Building a community around your channel is key to long-term growth. People are more likely to watch, like, and share your videos if they feel connected to you.

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Ways to engage with your audience:

  • Respond to comments on your videos.
  • Ask viewers to share their thoughts or opinions in the comment section.
  • Hold Q&A sessions or live streams to interact with viewers in real-time.
  • Appreciate viewers for their support and encourage them to subscribe.

When viewers feel valued, they are more likely to stick around and promote your channel to others.

8. Post Consistently

Consistency is the key to the successful promotion of your YouTube channel. If you publish content inconsistently, people may stop paying attention to your channel. Regular posting helps gain momentum and keeps your audience interested.

Here’s how to stay consistent:

  • Create a content calendar to plan out your video topics and upload schedule. It will help you maintain engagement and attract new viewers.
  • Set a realistic goal for how often you can post (weekly, bi-weekly, etc.).
  • Let your viewers know when to expect new videos.

9. Run Contests or Giveaways

A contest or giveaway is a simple way to promote your channel and get more engagement.

People love free stuff, and a giveaway can encourage viewers to like, share, and subscribe. These are great ways to generate excitement around your channel and get more people involved.

Steps to run a successful giveaway:

  • Choose a prize relevant to your audience.
  • Set clear rules, such as subscribing to your channel and leaving a comment to enter.
  • Promote the giveaway on other platforms.
  • Announce the winner in a follow-up video.

10. Create Playlists

Playlists are an efficient way to keep viewers watching multiple videos on your channel. When someone finishes one video, the next one in the playlist starts automatically.

Here’s how to use playlists:

  • Group videos on similar topics together.
  • Include your most popular videos in playlists to keep viewers engaged.
  • Share your playlists on social media or in the video descriptions.

Playlists help increase your watch time and encourage viewers to stay on your channel longer.

11. Use YouTube Ads

If you have a budget for promoting your channel, YouTube ads can help you reach more people. You can create ads that target specific audiences based on their interests, location, or demographics.

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Types of YouTube ads:

  • In-stream ads: These play before or during other videos.
  • Discovery ads: These appear in YouTube search results or the recommended section.
  • Bumper ads: Short ads (6 seconds or less) that play before other videos.

YouTube ads can increase your visibility and help you attract new viewers who might not find your channel otherwise.

12. Track Your Progress with YouTube Analytics

A useful strategy to monitor the effectiveness of your marketing campaigns is YouTube Analytics. It shows the number of views your videos receive, the source of your traffic, and the duration of viewers' attention.

Key metrics to monitor:

  • Watch time: How long are people watching your videos?
  • Traffic sources: Where are your views coming from (search, suggested videos, external sites)?
  • Engagement: How many likes, comments, and shares are your videos getting?

By analyzing this data, you can see what’s working and adjust your promotion strategy as needed.

Conclusion

Promoting your YouTube channel requires time and effort. However, the benefits are truly worth it!

So, with these mentioned strategies, start expanding your channel and reach more people. Further, leverage social media, improve your content, and interact with your audience.

The most important thing is constantly refining your material, regardless of whether you want to purchase YouTube followers or concentrate on organic tactics.

Felix Rose-Collins

Felix Rose-Collins

Ranktracker's CEO/CMO & Co-founder

Felix Rose-Collins is the Co-founder and CEO/CMO of Ranktracker. With over 15 years of SEO experience, he has single-handedly scaled the Ranktracker site to over 500,000 monthly visits, with 390,000 of these stemming from organic searches each month.

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