8 Effective Tips to Promote Websites in 2022

Intro

After you have successfully launched your site, it’s time to start thinking about how to promote your website to make its presence known. Nearly 20% of all businesses state that their site’s biggest problem is the lack of traffic. Meanwhile, nearly 70% of traffic is driven by Google. You might have the most impressive product or service on Earth but without proper promotion, no one will ever learn about it.

By establishing an efficient website marketing strategy, you can connect with clients that are interested in what your business has to offer. The post below goes over 8 methods that will teach you how to promote website efficiently without a large budget or a wealth of marketing experience.

Increase the Search Ranking of the Site

SEO, which stands for Search Engine Optimization, revolves around the process of ensuring your site receives a high ranking on platforms like Google. Numerous studies and statistics prove that a high Google ranking placement is the most efficient website promotion factor available. The better the ranking, the more visitors you’ll receive – the first five non-paid organic search results get about 67% of all clicks on any given search!

When handling the SEO of your site, you have to consider two aspects: on-page and off-page SEO.

The former deals with everything visible on the webpage – text, photos, videos, meta descriptions, design responsiveness, etc. Meanwhile, off-page SEO pertains to everything that is hidden behind the scenes, including who is linking to your site, how reputable it is, and how engaging it is to visitors.

If you’re interested in growing a local audience, send an application to Google Local Business. This will help you both receive website promotion tips from Google and get the opportunity to register your information for free. It lets you add images, create promotional offers, and even make mobile advertisements.

One of the best aspects of the Google Local Business feature is how it’s presented. It’s displayed directly above the regular search results, allowing you to get more eyes on your website. Google even offers information regarding your location and enables clients to call straight from their phones.

Market Your Site on Social Media Platforms

By growing a follower base on such platforms as Facebook, Instagram, or Twitter, you can significantly raise awareness about your website among hundreds of millions of users on those social networks. Employ professional image editing services like FixThePhoto to ensure you’re always posting high-quality photos that will attract more subscribers. Additionally, you can entrust your video content to their video editing service (FixThePhoto Video Editing Services). That said, before you launch your social media marketing campaign, you first have to determine your brand voice and who your target audience is. Here’s a short rundown of all popular platforms you can try out as well information on what type of businesses they’re best suited for:

Facebook: A solid option for both B2B and B2C businesses irrespective of their brand voice. This platform has the largest user base out there, so it’s a great venue for sharing regular updates on your products and services.

Twitter: Great for B2C brands that can advertise themselves with brief, snappy posts. Useful for spreading links, starting conversations, and interacting with your customers.

Instagram: Suitable for both B2B and B2C. The go-to social network if you’re constantly dealing with visual content and want to reach a younger audience.

LinkedIn: Optimal choice for B2B. Often employed as both a social network and blogging outlet, LinkedIn lets you contact other professionals and demonstrate your expertise.

Reddit: Terrific for B2C, but can take a while before you grow a substantial following. Before you start advertising your site on Reddit, you have to participate in other conversations on different related subreddits and only share your links when allowed and necessary.

Start Blogging

Having your own blog can do wonders for your website promotion efforts since it makes it a lot simpler for users to discover your business online. Additionally, it’s a useful tool for making a name for yourself in your industry and significantly boosting your conversion rate. A blog also lets you establish a more personal connection with your audience and show that the website is regularly updated with new content.

The majority of site-building platforms like Wix let you create a separate blog page for the website in a single click, meaning all you have to do is regularly fill it with posts and images. If you want to learn what your visitors are interested in reading about, you have to do some in-depth keyword research.

The web offers multiple free online utilities like Google Trends and Answer the Public that showcase how the search volume of specific keywords changes over time. You can take advantage of these statistics to determine which keywords should be heavily featured in your blog.

Write Guest Posts for Other for Blogs

Guest blogging deals with writing posts for other sites to expose your brand to new audiences and boost your SEO by creating backlinks from the guest post to your website.

Backlinks are valuable SEO tools since they demonstrate to search engines that other sites consider yours an expert in a specific field or industry.

If you want to take advantage of this method, do the following:

1. Look for other established websites that are related to your field
2. Study the tone of voice used on each blog
3. Write a 150-300-word pitch that goes over how your guest post can benefit their platform

After choosing what blog you want to write for, you’ll have to contact them via email or social media.

Before you write the pitch, it’s a good idea to read as much of the blog’s content as possible to ensure you’re a good fit for each other and have a clear understanding of their writing style.

Next, it’s advised to come up with at least 3 post ideas that you'll send to their editing team. Each idea should include a title and a 200-word summary.

It’s vital to provide editors with multiple options to pick from. It’s also wise to use popular keywords in your titles while ensuring a similar post doesn’t already exist on the blog in question.

Use Email Marketing

Email marketing has proven its efficiency repeatedly in recent years. Moreover, the expected return rate on such campaigns can reach as high as 4400%, which equates to about $44 for every $1 you spend. Newsletters are an especially efficient tool since they help establish a direct communication link between you and your subscriber base while also continuously encouraging new people to sign up and drive even more traffic to your website.

One of the most efficient ways to get users to sign up for your newsletter is to host a contest or quiz. Another email address source is your site's database that stores all emails that were entered by visitors who filled out your website forms.

If you’re still new to email marketing, it’s advised to stick to straightforward tools like MailChimp or Constant Contact. That said, as your website continues to grow, you should consider migrating to more advanced platforms like Hubspot or Marketo.

If you want to know how to promote website newsletters better, try signing up to newsletters sent by your competition to check out what kind of content they’re sharing with their audiences and maybe borrow a few ideas from them for your own campaign.

Pay for Advertisement

PPC marketing deals with paid advertisements that are shown amidst search engine results, which can lead to a huge traffic increase even if you’re working with a small budget.

Google AdWords, the most popular PPC advertisement solution, is a fantastic first stop for anyone interested in this strategy. You can use this tool to make ads based on the keywords you’ve researched previously and you’ll only have to pay for them after someone clicks on the provided link.

That said, there is no predefined amount that you’ll have to pay with this solution. Once you launch an ad campaign, you’ll have to participate in an automated auction whenever someone searches for your keyword. Ordinarily, the business that offers a higher rate per click will win, but the ad placement (search result ranking) is also affected by keyword relevancy, click-through rate, and general ad performance.

If you have a hard cap on your marketing budget, you can use AdWords to specify how much you’re willing to spend over a certain period to ensure you don’t keep investing money into advertisements after you can no longer afford it. Forbes recommends taking advantage of Facebook and Google tracking pixels to gauge the efficiency of your PPC campaigns.

Connect with Influencers

Another strategy that can help ensure your website promotion efforts are a success relies on having other people share your content. While you can share your own posts all you like, chances are people will only care about them if they see them shared by someone who they follow and trust already.

Similarly, users that have a huge online following are likelier to share content from people and companies they’re familiar with and trust. You can locate some influencers in your field with the help of solutions like Buzzsumo or Followerwonk. Follow those people and wait for opportunities to interact with them. Share their posts, comment on their status updates and content, and gradually build a professional relationship with them.

If you see them being active in Twitter conversations or other social platforms, join in on the fun as well. By having such an active role in their online circle, you’re bound to be noticed at some point. If you don’t want to bother building an organic relationship with influencers, you can always reach out to them directly and ask them to promote your product or service for money.

Create Giveaways

Giveaways are another handy tool that will help you attract more visitors to your site. Whilst some see them as a cheap tactic to boost web traffic, giveaways are still very efficient at making people interested in your website, product, or service and expanding your reach.

That said, some businesses forget that the main purpose behind a giveaway is a positive return on investment and continue doing them even if they don’t have the positive marketing impact they were expecting. When putting together a giveaway campaign, be careful when picking what product or service will be offered to the winner.

Another key aspect to remember is that the entry cost should be equal to or smaller than the perceived value of the prize since otherwise, no one is going to bother to participate in the giveaway in the first place. You should also provide a clear list of rules to avoid potential issues afterward. Possible entry cost options include liking a Facebook page, joining your newsletter, clicking on a specific web page, etc.