How to Grow Your Business on Facebook: From Likes to Leads

Intro

With its largest active user base globally, Facebook is still considered the number one social media channel across the world. A 2023 report reveals that there are more than 4.9 billion monthly active users on social media. Out of them, more than 3 billion users are on Facebook.

As the platform is still emerging, bringing amazing opportunities for creators and businesses to create their fanbase, businesses are prioritizing this platform. Ever wonder to what extent Facebook has become the best marketplace for your business? Or how it helps grow businesses more quickly and effectively? Join this conversation to know what you are missing with your absence on Facebook.

Our discussion further divulges the strategic approaches, to assisting businesses to grow well on Facebook. So, welcome to a game-changing journey - transforming mere likes into valuable leads.

Why do you need to grow your business on Facebook?

Before going to learn the best practices or techniques to grow your business on Facebook, every creator or business must know the facts - why they should invest in Facebook marketing over other social media platforms.

Being the largest channel in the globe is fine, but what factors affect the market is worth identifying. Here we come with the latest stats reported by social media experts, helping you know what makes Facebook a platform to increase your business values. So, let’s begin the Facebook statistical discovery here:

1. It reaches over 3 billion users

Statista reports that in the second quarter of 2023, the total number of monthly active Facebook users reached over 3 billion profiles. Branding or marketing your business to such a large community will surely help you reach a wider audience within a short time duration.

Does not it entice you? Surely it will. Having an active or maintained presence on such a large social media network will showcase your business to billions of people - leading to incredible sales.

2. 1 billion of users send messages to brands on Facebook

Facebook does not only serve as a platform to market your business. It can also be your most active customer support platform. Yes! Studies demonstrated that almost 1 billion users send messages to brands on Facebook.

Users ask about the services, packages, product recommendations, office location, office timing, and other information. By being active on Facebook Messenger you can easily communicate with your audience, addressing them more conveniently to convert them into your customers.

3. 70% of users view local business pages

Where Facebook has become the platform to reach a global audience, at the same time, it is also assisting businesses to reach the local or targeted audience as well. The Facebook user data or statistics indicated that around 70% of users view local business pages on Facebook at least once a week.

If you want to attract users near you or in your hometown, there is no need to be involved in traditional advertising options. Just start presenting yourself on Facebook and see the magic.

4. More than half of users like to buy from brands they can message

Whatever the platform you are using to sell your services or products. Remember that business credibility and trustworthiness are the keys to winning your customers.

People love to buy products from brands they trust. Trustability builds with long-term relations and transparent communication. The idea of this thing we can take from the fact that around 53% of Facebook users like to buy products from brands they can message or interact with easily.

5. Facebook shops have above 1 million monthly users

Facebook comes with an amazing feature of displaying a shop on the Facebook business page. There are around 250 million Facebook stores active worldwide, and more than 1 million users visit Facebook shops every month. So, you must also create a shop to interact with users for a direct purchase.

6. Facebook ads have the potential to reach 2.249 billion users

Facebook provides businesses with advertisement options by following which they can easily advertise or market their brands instantly. You will be surprised that Facebook ads have the potential to reach 2.249 billion users globally. The advertisement option on Facebook allows businesses to target an audience from their preferred demographics, helping increase Facebook followers and other engagements.

7. Nearly 55% of users search for brands on Facebook

Today, Facebook is not just used as an entertainment app or platform to make friends and chitchat with them. A survey has declared that nearly 55% of Facebook users search for brands, shops, or products on Facebook. So, having your business presence on Facebook will help you appear in the millions of searches.

8. More than 70% of web traffic comes from Facebook

The conversion statistics of Facebook have shown that more than 70% of web traffic for online stores and other blogs comes from Facebook. So, besides enhancing your brand awareness, Facebook also serves as a traffic generator or convertor for your stores or websites. You need to make amazing and compelling posts on Facebook for better engagement, leading to conversion.

9. 200 million businesses use Facebook

As Facebook has become the largest marketing tool for businesses, brands are getting attracted to the platform more eagerly. Today, more than [200 million businesses](https://about.fb.com/news/2022/05/national-small-business-week-new-resources/\) are registered on Facebook.

Maintaining your presence in this marketing giant will not only help you increase your brand awareness, but it will also make you a good competitor in the market. Consequently, you will get a huge fanbase, leading to an increment in revenue.

10. 140 billion reels get played daily on Facebook

Today’s audience shows more interest in watching reels. As reels are short videos form content with proper messages to convey audience, people more interact with this Facebook feature.

On a daily basis, around 140 billion reels are getting played on Facebook. You must also create your brand message in a reel form to reach more audiences.

The best strategy to grow your business on Facebook?

We have obtained the possible ideas on how Facebook helps businesses to grow well or why businesses must look for Facebook as their primary marketing tool. Let’s start learning the best strategy, suggested by Facebook marketing experts, to grow your business on Facebook more conveniently:

1. Create a professional Facebook business page

Start with creating and optimizing a professional Facebook business page. Facebook allows users to create a free business page. After creating it, optimizing your page is crucial. Optimization consists of adding a profile picture or your business logo. Marketing professionals suggest keeping your logo simple as it is important for social media marketing.

After the logo, adding a cover photo, filling out contact information, adding a detailed bio, choosing the right templates, and inserting a call to action button are all important features to optimize your Facebook business page.

2. Identify the content type of Facebook

Facebook offers users a variety of content types. For example, you can post on Facebook in the following formats:

• Plain text posts
• Link posts
• Photo posts
• Video posts
• Reels
• Stories

You need to post in almost all formats to bring versatility to your page. However, you must focus on the format more prominently that perfectly aligns with your services or that attracts more user attention.

3. Avoid being salesy, be relatable

On a business page, users obviously come to look for better services or products. What encourages users to buy from particular pages is the styles they use and the way they engage with them.

Be relatable with your audience as much as possible. Give them information; what you are selling and how it will benefit them. Do not make hard sales on your Facebook page as it will disturb the users and they will start avoiding you.

4. Stay up to date with trends (hashtags, sounds, challenges)

Experts suggest taking advantage of the **top social media trends **as they help generate a better lead. On Facebook particular sounds, hashtags, and challenges become trends over time. Make fine research to bring what is on trend and relatable to your services.

For example, you need to find the trending sounds and hashtags and put them onto your Facebook posts. You can also play some trending challenges that are quite relevant to your brand or services.

5. Influencer marketing

Influencer marketing is considered the modern and most profitable strategy of social media marketing. Contact or hire influencers who are quite relatable to your services and are famous among your targeted demographics. With influencer marketing you can instantly receive Facebook page likes, comments, and shares, directing to better leads.

6. Join groups and participate

You must also join relevant Facebook groups and participate. Do not start selling yourself there. You need to be an active member there. Do likes and comments on the posts there and share your thoughts about the services or products.

However, you can also post your services or products there as many public groups on Facebook allow members to share their experiences and services. Consequently, your page will get more discoverability.

7. Take advantage of Facebook advertisements

In order to increase instant engagement, experts recommend going through Facebook advertisement options. With Facebook ad options you can reach the targeted community faster compared to other traditional marketing techniques. You can choose post-boosting options and in-feed options whatever suits you well.

8. Be everywhere

Indeed, you are looking for a Facebook promotion. Instead of this, you must also cross-promote your content to the top social media channels. You need to find at least the top 5 social media channels to lead the generation. Cross-promoting your content will help you reach a wider audience, increasing brand awareness and business leads.

9. Value your customers with discounts and promotions

Online customers are always eager to find the best discounts and promotions on their favourite products. You need to value your customers with their expectations. To get better engagement, you need to offer discounts and promotions for special events or occasions as more people tend to buy products at those particular events.

10. Post consistently

Remember that your job does not end with creating a business page, optimizing it, and uploading a few posts on it. To get maximum and long-term results, Facebook's marketing strategy requires time and consistency.

Ensure that you post regularly but quality and relevancy are also crucial. If you do have not much time to post daily on Facebook, you can schedule your posts to invest your precious time in other productive tasks.

11. Engage with your audience

In order to get better engagement or build a strong relationship with your audience, you need to be engaged with them. You must thank or appreciate users who actively participate in your content.

Ensure that you answer the queries of your customers they ask you through Messenger. In short whatever the chance you get, be engaged with your audience, leading to a better reach.

12. Evaluate your progress regularly

Evaluating your progress is the only way to know where you are doing best and where you need to bring improvements. Facebook business tools help you get complete analytics, including your demographics, post engagement, best time to post, and many others. Regularly evaluate your performance and strategize yourself accordingly to maximize your results.

The closing statement

As you are about to start your business engagement journey with Facebook, remember that it's not just a platform- but a stimulus to organic growth. From cultivating post likes to harvesting business leads, Facebook has become the ideal platform. Still wonder how to take a start? Embrace the given strategic approach to experience adventurous growth for your business.