How to Easily Create a Video Marketing Strategy in 2023

Intro

If you are into content marketing, you know brands can no longer rely only on images and text to promote their products and services. Video marketing has taken over traditional marketing and advertising.

With video content accounting for over 80% of internet traffic, businesses of all sizes can benefit from incorporating video into their marketing efforts.

Whether it's to increase brand awareness, promote a product or service, or drive traffic to your website, video is a powerful tool that can help you reach and connect with your target audience effectively.

If you are new to video marketing or looking to revamp your current video marketing strategy, here are some valuable tips to assist you in creating a successful video marketing strategy in 2023.

Let's dive in!

Steps for a successful video marketing strategy in 2023

1. Define your goals and target audience.

The first step in creating a video marketing strategy is defining your goals and target audience. What is it that you want to achieve with your videos? Do you want to increase brand awareness or promote a product or service?

By answering these simple questions, you can understand your video marketing goals and create videos tailored to your audience that meet your objectives.

Once you have defined your goals, it's time to consider who you want to reach. Who is your target audience? What are their interests and pain points? What content do they engage with on social media and video platforms? This will help you create videos that resonate with them and that they're more likely to watch and share.

For example, let's say you own a fitness apparel company and want to increase brand awareness and promote its latest product line. The company's goal is to reach fitness enthusiasts who are interested in high-quality, performance-enhanced clothing.

• Target audience: The company's target audience is fitness enthusiasts, who are predominantly active on social media and engage with fitness-related content.
• Create videos tailored to your audience and goals: To achieve its goals, the fitness apparel company can create a series of videos showcasing its latest product line in action. For example, the product explainer videos can feature professional athletes and fitness influencers wearing the clothing while performing various exercises and activities. By doing so, the company can showcase the functionality and performance of its products while also appealing to its target audience's interests.

2. Pick the best platform for your videos.

With so many video platforms available, you must choose the right ones based on your audience's availability and interests. With more than 2 billion active users every month, YouTube provides an enormous potential audience for your videos. To make the most of this platform, you should create high-quality, engaging videos optimized for search and delivering value to your target audience.

While YouTube is always on top of a video platform list, there are options like Instagram and TikTok. Consider your target audience and where they spend their time when choosing your platforms.

For example, if your target audience is most active on Instagram, you should focus on creating short, visually appealing videos for the platform's Stories feature.

3. Brainstorm ideas and create a content calendar.

Once you have decided on the platforms where you will publish the videos, start brainstorming ideas your audience might like and share, social media is a great place to post videos and reach a wider audience. The content should be created with keeping the goals, audience, and platforms in mind.

Once you have come up with enough ideas for a month, creating a content calendar is a great way to plan and organize your video content. This will help you keep track of what you're posting when you're posting it, and how often you're posting.

A content calendar will also help you stay consistent with your content and avoid gaps in your posting schedule.

Here are a few points to consider when creating your content calendar:

• The types of videos you want to make (e.g., product demos, customer testimonials, behind-the-scenes)
• The frequency of your posts (e.g., once a week, twice a month)
• The platform you want to post on
• The target audience for each video
• The goals you want to achieve with each video

4. Use eye-catching thumbnails and captions.

The thumbnail and caption of your video are the first elements people notice when they come across your content. It should catch the attention of your audience and accurately portray what's in the video.

For example, if your video is about a new cooking recipe, your thumbnail should feature a delicious-looking image of the dish. If your video is a product demo, your thumbnail should showcase the product in an attractive and eye-catching manner.

Another critical element is the caption. Captions make videos more accessible to a larger audience with descriptions of what is in the video. So, write clear and concise captions that provide a brief overview of the video and why people should watch it.

You can watch how content marketers Like Neil Patel make the most use of thumbnails and captions within their video series. The captions are SEO optimized, and the thumbnails help viewers click on the video they are looking for.

5. Leverage the power of Video SEO.

Optimizing your video content for Google and other search engines can increase your videos' visibility and make them more accessible for people to find.

For example, if you own a restaurant and have a video on how to make the perfect salmon, optimizing the video for keywords related to "salmon recipe" or "recipe tutorial" can help the video rank higher in search results and attract more views from people searching for recipes.

Here are some tips for improving your video SEO:

• Choose keywords wisely: Select keywords that accurately describe the content of your video and are relevant to your target audience.

• Create an eye-catching title: Use a title that is both descriptive and attention-grabbing to entice people to click on your video.

• Write a detailed description: Provide a brief overview of what the video is about and why people should watch it.

• Add tags: Use relevant tags to your video to help search engines categorize your content.

• Use transcripts: Including a transcript of your video can help improve its visibility and make it accessible to a larger audience.

• Encourage engagement: Encourage viewers to like, comment, and share your video to increase its visibility and reach.

(Source)

6. Advertise your videos.

Once you've created your videos, promoting them is crucial. Share your videos on your social media channels and embed them on your website. Encourage your employees and customers to share your videos with their network. And, if you have a large following, utilize paid promotion to reach a larger audience.

Here are some tips for promoting your videos:

• Utilize your existing social media channels to promote your videos.
• Embed videos on your website to increase the time people spend on your site and keep them engaged.
• Reach a new audience by partnering with influencers or industry leaders to promote your videos.
• Use paid promotion on social media platforms to reach a wider audience.
• Ensure your videos are optimized for search engines, including keywords in the video title, description, and tags.
• Finally, share your video with your email subscribers to reach a targeted audience via email marketing.

Following these tips can effectively promote your videos and reach a wider audience.

7. Measure and analyze your video marketing performance.

Finally, measuring and analyzing your results is vital to see what's working and what's not.

Use tools like Google Analytics and YouTube Analytics to track your video performance, including views, engagement, and conversions. Use this information to refine your strategy and make adjustments as needed.

Examples of successful video marketing campaigns:

1. Airbnb - "Don't go there, live there."

This campaign was designed to promote Airbnb's unique travel experience and the idea of "living like a local." The video showcases real Airbnb guests experiencing local culture and highlights the benefits of staying in an Airbnb propert

2. "Story of Stuff" Explainer video campaign

The video was created to raise awareness about consumerism and its environmental impact. The animated explainer style was chosen to make a serious issue approachable and accessible to a broader audience. Despite being a long-form video, the marketing of "The Story of Stuff" was highly successful, with the video being shared widely on social media and viewed millions of times.

(Source)

Final Words

The examples mentioned above demonstrate how video can be used to promote a brand, product, or service and to build a strong connection with your target audience. By adding humor, storytelling, and engaging visuals, these videos helped their brands stand out and drive results.

Video marketing is a crucial aspect of any digital marketing strategy in 2023. By understanding your target audience and choosing the exemplary 2D animation service, production agency, and marketing team, you can create a video marketing campaign that drives results and grows your business.