• Semantic On Page SEO

How to Check if an Article is Written by AI

  • Felix Rose-Collins
  • 2 min read

Intro

As AI-generated content becomes more prevalent, it’s crucial to distinguish between human-written and AI-generated articles for credibility, SEO, and trustworthiness. AI content often lacks originality, emotional depth, and nuanced reasoning, making detection essential.

Common Signs of AI-Generated Content:

  • Repetitive phrasing and unnatural sentence structures.
  • Lack of personal insight, anecdotes, or deep analysis.
  • Overuse of generic facts with minimal contextual depth.
  • Inconsistent tone or missing logical transitions.

How to Identify AI-Written Content

1. Analyze Sentence Structure & Coherence

  • AI content often uses predictable patterns and generic phrasing.
  • Example:
    • AI-generated: "SEO is important for websites because it helps with rankings."
    • Human-written: "Effective SEO strategies go beyond rankings—they build credibility, engagement, and long-term visibility."

2. Check for Overuse of Factual Yet Generic Information

  • AI models tend to regurgitate widely available information without deeper analysis.
  • Example:
    • "Google uses ranking factors like backlinks and content quality."
    • Human-written content would elaborate with case studies, examples, or expert opinions.

3. Look for Logical Flow & Transitions

  • AI-generated text sometimes lacks smooth transitions between paragraphs.
  • Example:
    • Abrupt topic jumps without contextual bridging.
    • Unnecessary summarization instead of advancing ideas.

4. Detect Repetitive Sentence Patterns

  • AI content often repeats the same ideas using different words.
  • Example:
    • "SEO is useful. It helps rankings. SEO makes websites better."
    • Human-written content would expand on concepts rather than rewording them.

5. Run the Content Through AI Detection Tools

  • Use AI content detectors to analyze text probability.
  • Recommended Tools:
    • Originality.ai – Detects AI-generated text with a confidence score.
    • GPTZero – Analyzes writing patterns for AI-generated characteristics.
    • Copyleaks AI Detector – Provides AI probability metrics.

Best Practices to Ensure Human-Like Content

✅ 1. Add Personal Insights & Experiences

  • Include unique case studies, real-world examples, and expert insights.

✅ 2. Improve Content Depth & Analysis

  • Go beyond basic facts and provide actionable takeaways and critical thinking.

✅ 3. Edit AI-Generated Content for Natural Flow

  • If AI assistance is used, refine text with human input and personalized expression.

✅ 4. Ensure Unique Tone & Writing Style

  • Maintain a consistent, engaging, and conversational tone.

Tools to Check if Content is AI-Generated

  • Originality.ai – Detects AI text with high accuracy.
  • GPTZero – Identifies AI-based linguistic patterns.
  • Copyscape – Checks for duplicate content.

Conclusion: Ensuring Content Authenticity in the AI Era

While AI-generated content can be useful, authentic, human-driven writing is essential for credibility and engagement. By analyzing linguistic patterns, using AI detection tools, and refining AI-assisted content, businesses can ensure genuine, high-quality content that resonates with readers.

Felix Rose-Collins

Felix Rose-Collins

Ranktracker's CEO/CMO & Co-founder

Felix Rose-Collins is the Co-founder and CEO/CMO of Ranktracker. With over 15 years of SEO experience, he has single-handedly scaled the Ranktracker site to over 500,000 monthly visits, with 390,000 of these stemming from organic searches each month.

Start using Ranktracker… For free!

Find out what’s holding your website back from ranking.

Create a free account

Or Sign in using your credentials

Different views of Ranktracker app