How Online Casinos Can Utilize Long-Tail Keywords for Better SEO Performance?

Intro

An online casino may offer great products, yet get very little signup because of poor visibility. In such cases, the operator can improve SEO performance simply by utilizing long-tail keywords. Long tail keywords are a great way to enhance visibility in your niche because they are more specific and, as such, lead to a higher conversion rate.

However, because long-tail keywords get a small number of searches per month, they are often neglected. But using long-tail operators can get higher ad rankings on relevant searches without paying a premium. The less competition for long-tail keywords makes bidding for them cost lower. So, in this article, we will be sharing some hands-on ways online casinos can utilize long-tail keywords for better SEO performance.

Types of Long Tail Keywords that Improve Online Casinos' SEO Performance

One of the major differences between long-tail keywords and other keywords is the length of the keyword. Also, not all long-tail keywords are the same. If you’re going to use long tail keywords to make it to the list of online casinos customers who are further in the conversion process will find then it's important to know the differences. Some long tail keywords are a variation of a popular search query, while others are a unique search query. The former is called supporting long-tail keywords, while the latter is topical long-tail keywords.

1. Supporting long-tail keywords

Let’s use this parent keyword for example "best slot casino in the UK" to better understand this concept. The keyword is a long tail keyword, but there are a few other search queries that mean the same thing.

For example, “online slot casinos in the UK,” “best online casino with slots in the UK," or "online slot machines for real money in the UK" are all variations of the same parent keyword. If you search for each of these keywords on Google, it will display the same pages at the top. The other variation of keywords is known as the supporting long tail keywords.

2. Topical long-tail keywords

Topical long-tail keywords are otherwise known as parent keywords. Topical long-tail keywords are the most popular way to search for a page. It's best to target topical long-tail keywords with a dedicated page especially if it targets a distinct topic or part of a broader topic.

Ranking a topical long tail keyword automatically ranks for all the less popular supporting search queries or you can use quality backlinks to other posts on your website to rank for the other supporting search queries.

How Can Online Casinos Find and Use the Best Long-Tail Keywords?

There are several methods online casino operators can utilize to find and use the best long-tail keywords. Some methods are more tedious than others, while some are a bit unconventional. Below are the best ways online casinos can search for long-tail keywords.

1. Use a keyword research tool

Using a keyword research tool like Ranktracker is one of the easiest ways to find long-tail keywords. With this tool, you can search for keywords that define your niche, and use the search volume filter to check its ranks. Also, using this tool can help you know the difficulty level of ranking for certain keywords.

Note that the closer a number is to 100 the more competitive it is. So, if your website is new with barely any authority, it's advisable to target long-tail keywords with low scores for best results.

2. Use search engine autosuggest search queries

Another unconventional way to find long-tail keywords is to use search engines' auto-suggest queries. Using this method does not guarantee you will find the best topical long-tail keywords to use.

However, using a parent keyword in a search engine like Google will give you an idea of other supporting long-tail keywords you want to target. Also, using this method does not tell you the difficulty of ranking the suggested keywords. Essentially searching for keywords using Google autosuggest is best for looking for popular search queries.

3. Utilize the search engines "people also asked" and people also searched for"

Additionally, when you type in a search query in a search engine like Google, displayed with result pages is the segment with "people also asked" and "people also searched for." This little segment is a gold mine for long-tail keywords when you are trying to improve SEO on a website.

In this segment, you will find several related and popular keyword searches you can target in your content. You can even take those long-tail keywords you find and query them in the search bar to get a massive list of content ideas.

4. Research keywords your competitors are ranking for

To stand out in an industry such as iGaming, with thousands of operators offering similar products is by going into a niche market. This niche can be slot lovers in your region, progressive jackpot players, live casino games, and so on. Whatever the niche you venture into, it's important to know your competitors.

Search for your competitors who are ranking well on search engines and research the keywords that bring traffic to them. Repeat the keyword research for about 5 to 10 competitors' websites to gather enough long-tail keywords. Based on your research, you can then create content that will rank better, to put you in the number one spot.

5. Browse niche forums

Finally, an unconventional place where you can find quality long tail keywords is on forums such as Quora, Reddit, and the like. In these forums, there are communities of like-minded individuals asking questions and sharing experiences using your niche platform. Finding long-tail keywords may be tedious.

However, the advantage is that it offers useful insight into topics you want to rank for. After all, it is the communities discussing such forums that will use your platform. So, you want to optimize your platform with keywords that are being discussed to help your target audience better find what they are looking for.