How Does Guest Posting Affect Website Traffic?

Intro

Imagine you're a passionate YouTuber in the fitness industry. You've been creating videos, but unfortunately, you haven't been able to attract the attention you hoped for. The main issue is that you're relatively unknown.

However, now, you've come up with a plan to change that. You've decided to reach out to fellow creators to gain some exposure. When influential figures in your industry recommend your content, people start taking notice. Suddenly, your videos are getting more views than ever before.

The same concept applies to guest blogging. When you approach it strategically, it allows you to tap into a new audience and expand your reach.

That is where you start attracting traffic through guest blogging.

You might be looking for two answers:

• Proven ways to do guest posting.

• How to improve traffic through guest posting.

Let's combine these questions - how to guest post the right way that attracts traffic?

Let's dive in!

How To Do Guest Posting That Attracts Traffic

Quality over quantity. If you can provide value through your content, you are much more likely to get the desired results.

Find Relevant Pitching Opportunities

When it comes to building traffic, the first thing you need to do is know what to ignore. Avoid randomly pitching to any old website. Instead, focus on pitching to sites that are relevant to your industry. Here are some best practices you can rely on:

Foremost, choose your niche wisely. Using common sense when selecting a niche website to link to is important. For example, if you're a beauty blogger, it wouldn't make sense to link to a site that shares recipes. You want to add value to your audience and be recognized by them, so staying relevant is key.

Before you start writing your content or pitching to a site, take some time to evaluate the performance of that site. We recommend looking for sites with a domain authority (DA) of at least 40+. It's also beneficial if the site has a strong social media presence with over 15,000 followers, receives decent website traffic (at least 10,000), and provides thorough, insightful content that solves problems (ideally between 1500-2500 words). Additionally, make sure the site offers an optimum user experience.

Here's an important tip: Don't waste your time posting on sites that don't allow you to share your featured bio. Remember, you're trying to establish credibility, so there's no point in investing your time in something that won't serve that purpose. After all, you're not contacting them as a ghostwriter. So why chase after sites where you won't get a chance to showcase your bio?

Irresistible Pitch

Let's say you're a publisher with a decent website and metrics. It's no secret that as a site owner, you probably receive hundreds of guest post requests daily.

Now, put yourself in the footsteps of a publisher. A publisher's inbox is usually filled with a plethora of pitches.

So, the next step in your journey to attract traffic is creating an impressive pitch that stands out.

First things first, do your basic research. Take the time to analyze the site where you want to contribute your guest post. Here are some things to consider: What types of blogs do they usually accept? Who is their target audience? What kind of content tends to get the most attention? Have you checked out who else has shared guest posts on their site?

Now, it's important to introduce yourself. Let's be honest, nobody wants to link to a site with poor metrics. So, it's crucial to let the reader know about yourself. Just imagine if you were the publisher, you would also be curious about the sites you're associating with. So, tell the publisher about yourself and explain how your guest content can contribute to their site.

When it comes to your pitch, avoid using generic templates blindly. The internet is flooded with guest post pitches, but remember that every publisher has a different niche and specific requirements. You need to consider those. Don't be generic; personalize your pitch based on the publisher's needs.

Always remember that you're not pitching to a website; you're pitching to a human being. Treat it like a conversation.

Stick to the guidelines. Every blog has its own set of guidelines, which can vary from publisher to publisher. Ensure you know and follow those guidelines when creating your guest post pitch.

Lastly, be on point. When writing your pitch, be precise and avoid adding redundant information. Be clear and concise in your pitching. Click here to know about can guest posting act as a part of your sales funnel?

Grab The Attention of The Website Owner

To catch the attention of a publisher, it's crucial to understand what they're looking for. These websites often receive a flood of pitches, so standing out from the crowd can be a challenge.

Don't worry! There are solutions!

One effective approach is to get creative and captivate the editor's interest. If you can develop a unique and compelling pitch, it'll be hard for them to ignore your content. Remember, it's not only about the quality of your writing but also about how you present your ideas. So, put on your thinking cap and devise a pitch to make the editor sit up and notice.

You're ready to go once you've identified a topic that aligns with the publisher's interests. Take the opportunity to introduce yourself and share your background. Building a connection and showcasing your expertise can significantly increase your approval chances.

Additionally, take a look at other guest bloggers on the website.

Study their posts and explore their websites to learn from their approaches. By understanding what works well on the platform, you can improve your chances of being selected as a guest blogger.

With a little creativity, personal connection, and learning from successful guest bloggers, you'll be on your way to catching the attention of publishers and securing valuable guest blogging opportunities.

Follow The Best Practices for Writing Guest Content

Want to learn how to write guest content the right way? Well, here are some fantastic tips you can follow:

First and foremost, tailor your content to revolve around the reader's expectations. Think like a reader, what are the questions they might have? Address those questions in your content to provide valuable information.

Use stats and figures to back up your points to make your content more persuasive. This adds credibility and makes your content more reliable.

Take a different perspective on the topic you're covering. Remember, the information is already out there. Your job is to present it freshly and uniquely, which sets you apart from the rest.

When writing, focus on highlighting the benefits for your readers. How can your content add value to their lives? Ensure to emphasize the practical takeaways they can gain from reading your piece.

Keep your sentences and paragraphs short and readable. Aim for sentences that are at most 20 words, and keep paragraphs to no more than 4-5 sentences. This makes your content easier to digest and keeps readers engaged.

Include visuals to make your guest content more engaging and enjoyable to read. Images, infographics, or even relevant memes can break up the text and make it more visually appealing.

Over to You!

Now that you understand how guest posts can help you with natural link-building, we hope you're inspired to try it!

It's important to remember that natural link-building takes time and patience. Don't expect overnight results. Give it some time and stay consistent in your efforts. The rewards will come.

If you find yourself short on time or needing assistance, don't worry! There are external resources available to lend a helping hand. However, be cautious when choosing an agency to assist you. Not all agencies have mastered the art of natural link-building.

If you come across one offering quality natural link-building services, consider yourself lucky. Working with such an agency can allow you to earn genuine and valuable backlinks.

So, whether you take on natural link-building on your own or seek professional help, remember to stay committed and patient. The journey may be challenging, but the results will be worth it in the long run