How Can Blogging Benefit Your Startup's Growth?

Intro

Blogging for startups is a relatively new concept that has been gaining traction in the marketing domain thanks to the results that it can bring for a new business.

With more than 4 billion people currently connected to the internet, blogging can get a startup to drive a lot of traffic and potential leads towards their business.

Research suggests that about 70% of people these days prefer learning about a company through their website rather than traditional means of advertisement. Businesses with a blog tend to attract more audience as compared with the ones that don’t have a blog.

Making your business visible to your targeted audience in 2022 is going to require you to think outside of the box and utilize the means of marketing and promotion that your competitors are not paying attention to right now.

This is where blogging can add massive value to your startup.

Let’s take a closer look at blogging and how it can help skyrocket your startup’s growth. Keep on reading till the end for our insights into the impact of blogging on a startup’s success in 2022.

Blogging for Startups – Complete Case Study

A blog is a targeted-marketing channel for your business. No matter what space your business belongs to, whether you sell products or services, your business can benefit from blogging.

Blogging enhances your business’ growth and helps you reach out to your targeted audience in an effective way.

There is a huge sea of content out there on the internet. With more than 600 million blogs currently active, the competition is now more massive than ever.

And if that’s not enough, almost 54% of the fortune 500 companies have a blog that they use to promote their products and services.

So, how do these numbers factor in with your startup’s growth?

Although blogging might come off as a saturated space, there is still a huge opportunity for growth for startups. Companies that use blogging as part of their primary marketing strategy generate almost 67% more leads than a business that don’t have a blog.

So, if you have a startup and you want to boost its growth in record time, then blogging can help you meet your goals.

And the best part is, that blogging costs almost 62% less than other marketing techniques. This is where the impact of blogging really shines for startups.

How Can Benefit Your Startup?

Drive Organic Search Traffic

When it comes to driving relevant, niche traffic towards a business, no marketing medium works better than blogging.

Startups that wish to build their audience quicker need to integrate a blog with their website. Continuously coming up with unique content is the only reliable way of staying relevant.

The startups that fail, fail because of this reason. Since they rarely publish any new content on their website, their competitors that do work on their blog start getting ahead of them.

Blogging helps you get organic search traffic toward your website with higher chances of conversion. But you need unique and plagiarism-free content to make that happen.

Achieve Top Rankings on Search Engines

When you blog consistently, it helps you get better search engine rankings. Research suggests that about 95% of the search traffic goes to the results that show up on page 1 of Google. This should be your goal with your blogging strategy.

The more aggressively you blog, the higher your chances get of making an impact and getting better rankings on Search Engine Result Pages (SERPs).

As you start ranking higher on search engines, you start getting organic traffic. This increases your chances of selling your products and services. It all starts with quality blogging.

Enhance Customer Engagement

Blogging engages your audience in a meaningful way. Instead of randomly putting out content, when you do proper keyword research and write content on topics that people are searching on the internet, it enhances customer engagement.

But for that to happen, your blog content should be value-driven. If the readers don’t find your content valuable and it doesn’t resonate with them, they find it hard to trust your products and services.

The key with blogging is to come up with targeted content that helps your readers solve a problem. If your content fails to do that, you won’t get any real customer engagement on your website.

As a startup, running an engagement-oriented blog should be one of your primary goals. When you are able to build trust by positioning yourself as an industry leader in the minds of your visitors, this gives your business growth an incredible boost.

Do a Positive Brand Positioning

There is a reason why people choose to go to the same brand that they have always used for their services, and it is “Trust”. They trust the brand and feel comfortable making repeated purchases from them.

Now, building that trust is not an overnight miracle. It takes time and effort to build that level of confidence for your brand in the minds of your target market.

You can make the most out of this concept of trust through blogging. When you keep coming up with valuable blog posts for your visitors, it sets you up as an authority in that space.

Getting to that level is a long and arduous journey. But once you get there, it makes things much simpler for you. Since people start trusting what you have to say, based on your track record, they are more likely to purchase products and services from you.

Attract Potential Investment Opportunities

Although most startups still prefer direct outreach for getting investment for their startup, blogging can also help you attract potential investment opportunities.

Having a successful blog makes your business visible in your industry. Investors love to invest in a business that they know has the potential to succeed at a huge level.

With enhances visibility, your business gets to enjoy more opportunities for investment. Through blogging, you can spark an interest in your business in the minds of the investors.

And once they see your potential and the success that you have already achieved, they feel confident in your ability to take things to the next level.

Build a Subscriber List

The biggest issue with building a subscriber list is that you don’t know whether you have the right people on your list. These should be your target market with the most potential for purchasing from you.

You can use blogging to build a highly targeted subscriber list for yourself. When you publish a new post, you can add a link to your Newsletter there.

The people who subscribe then are most likely going to be the ones who value what you have to say.

So, when you have to sell something to them in the future, they are more likely to buy from you as compared with other options on the market.

Improve Conversion Rates

Getting a client towards your business website with the most potential for conversion is the real challenge. If you are not getting relevant traffic to your website, your conversion rates are going to be quite low.

Blogging helps drive targeted traffic towards your website with the most potential for conversion.

These are going to be the people who are looking for the products and services that you are selling. And if you have a trusted reputation in the market, the conversion rates are going to be quite incredible for you.

Leverage Social Media

You can enhance the impact of your blogging efforts through social media. Social Media platforms have a huge audience. When you create a new blog post, you can share it on your social media accounts to drive traffic from these sources toward our website.

People spending time on social media platforms have a short attention span. Unless they come across something really engaging, they will simply just scroll down to the next piece of content.

So, to leverage social media effectively, you need to come up with unique, engaging, and valuable content that forces your audience to visit your website.

Building a Brand Voice

You can create and promote your brand voice effectively through a blog. When blogging, you need to carefully decide on the tone and the format for your message. And you need to stay consistent with it throughout the blogging journey.

Consistency is the key when it comes to developing a brand voice for your startup. Instead of investing in other saturated mediums, you can use your blog to develop a brand voice.

Your readers are going to come back only when they see the value that your blog brings to them. And if your brand voice doesn’t sit well with them, they are going to choose a brand that does make them feel comfortable.

Long-Term Results

Every startup is now using a blog to drive organic traffic towards their business. If you haven’t created a blog yet, we recommend you get on it at once.

You need to think long-term when planning on starting a blog. You might not see any kind of success for a while, but the long-term impact of running a blog is quite evident.

Businesses that have an aged blog tend to do better compare with the ones that don’t have one at all. So, startups should start a blog as soon as they set up their business website.

Budget-Friendly Business Promotion

The biggest benefit of marketing your business through a blog is that it is the least expensive form of advertisement. If you write the blog posts yourself, there is virtually no additional investment needed on your part.

Even if you want to outsource the blogging aspect of your business, it costs way less than other means of marketing such as paid advertisement on the print media.

Plus, you can combine your blogging efforts with social media marketing to boost the growth of your business with little to no investment.

How to Start a Blogging Startup?

Now that we have shared with you the benefits of creating a blog for your startups, it is about time you learn how you can start a blog for your business.

We are going to share with you the step-by-step process that you can use to start your blog in 2022. The process is quite simple and there are various ways you can go about it.

Here is how you start a blog for your startup:

Step 1: Choose a Blog Name

The first step is to choose a name for your blog. You need to think long and hard about it because it is going to represent your brand. If you have an idea about the name that you want for your blog, then that’s great.

If you don’t have a name yet, then you need to consider the following guidelines before coming up with one for your blog:

1. The blog name should be short and descriptive.
2. The blog name should be easy to pronounce.
3. The blog name should reflect the essence of your business.

Step 2: Buy Domain Name & Hosting

Once you have decided on a name for your blog, you need to purchase the domain name and hosting for your website. There are various options out there that you can use for purchasing the domain and hosting.

We recommend that you check out the top-rated hosting providers and their pricing plans to find the one that works the best for you.

Some of the most popular platforms for buying a domain and hosting include:

1. Bluehost
2. Namecheap
3. GoDaddy
4. Hostinger
5. HostGator
6. A2 Hosting

There are many other platforms out there that you can check out. Make sure to choose a hosting provider that offers the services that you are looking for, along with fast and cooperative customer support in case you run into any issues when setting up your website.

Step 3: Choose a Simple Yet Interactive Blog Theme

With WordPress themes and templates, designing a custom website is now easier than ever. There are various free and paid WordPress themes available out there that you can choose from when designing your website.

Make sure to choose a simple theme as a base for your website. The theme should have engaging UI elements and it should be easy to navigate for the user.

Once you have installed the theme, you’d need to make changes to it to make the design your own. These changes include adding your custom logo and choosing the same color scheme for the entire website like the one you have chosen to represent your brand.

Step 4: Add Recommended WordPress Plugins

The theme that you have installed on your blog is going to come up with certain plugins packaged with it. Aside from these plugins, you need to have certainly recommended plugins on every WordPress website.

These plugins include Yoast and Google Analytics. You can use a Yoast alternative as well, but Google Analytics is a must.

Yoast will help you keep track of your site’s SEO and Google Analytics Plugin will help you see how your website is performing on the search engines.

Step 5: Write Engaging Content For Your Targeted Audience

The next step is to start writing and publishing unique content on the blog. You need to use SEO best practices when writing the content to make it easier to read.

Here are a few things that you need to consider before writing your content:

1. Make sure to right around highly searched keywords in your niche.
2. Write content engagingly.
3. The content should be easily readable.
4. The content should follow the On-Page SEO standards.
5. The content should be 100% original and plagiarism-free.

Once you have done writing engaging content for your blog, take help with a plagiarism checker to make sure it is unique and free of any plagiarized text.

The checker will help you to detect the plagiarized text written in your content and finds the actual source of the matched content for correct citation.

Step 6: Use Social Media Platforms for Content Promotion

Social Media platforms are a huge marketing opportunity for your business. You can promote your blog on social media to attract more traffic to your website.

For example, you can share your content on platforms such as Facebook, Instagram, Pinterest, and other platforms. You can also add links to these platforms to your blog post so that people who like your content can share it with their audience.

This approach to content marketing is what you need to follow if you want to enjoy success in record time.

Step 7: Monetize Your Blog

Once you start seeing traffic on your blog, it’s time you start making money from it. There are various monetization methods that you can go for including running ads or becoming part of an affiliate program such as Amazon Associates.

Along with these two modes of monetization, there are many other ways that you can use to earn passive or a full-time income for your blog. These include:

1. Selling Digital Downloads
2. Selling Products and Services
3. Selling Memberships

Wrapping Up

Blogging is incredibly important for startups who want to speed up their growth in their respective space. If you are planning on starting your own business, you must make blogging an essential part of your overall content marketing campaign.

We have shared with you all you need to know about content marketing in this article. Feel free to reach out to us if you have any questions regarding blogging and how you can use it to grow your startup in 2022.