Google Ads in AI Overviews, AI Shopping Ads, Brand Profile Ads & More AI Ad Tools

Intro

Google Marketing Live 2024 showcased a plethora of new AI-driven ad formats, tools, and platform updates that promise to revolutionize the advertising landscape. Among the most noteworthy announcements were ads in AI Overviews, AI Shopping Ads, Brand Profile ads, and a suite of AI tools designed to streamline ad creation. Here’s a quick rundown of the key search-related updates.

Ads in AI Overviews

Google has begun testing ads directly within AI Overviews. This experiment will start in the U.S. and will use feedback from users, advertisers, and publishers to refine the feature. Google noted that early testing shows users find these ads, which appear above and below AI-generated overviews, to be helpful.

Advertisers do not need to create new ads for this feature. Instead, existing ads from AI-powered Search and Performance Max campaigns will be eligible to appear within the AI Overview, clearly labeled as “Sponsored” when relevant to the query and information provided.

AI-Powered Recommendations Ads

Google announced new AI-powered experiences that deliver personalized recommendations. These ads allow users to express demand through multimodal inputs like photos and receive tailored suggestions. This feature will be tested with select advertisers in the U.S. over the coming weeks.

Visual Brand Profile Ads

Visual Brand Profile ads offer a new way for brands to highlight their unique stories on Google Search. These ads showcase images, videos, and promotions, and will appear alongside other ads on the search results page. This feature is expected to roll out in the coming months.

AI Visuals in Shopping Ads

Several new immersive experiences are coming to Shopping ads:

• Video Highlights: Later this year, a new feature will launch for select apparel and beauty categories, allowing shoppers to explore curated short videos, customer quotes, and additional brand offerings.

• Virtual Try-On: This feature will help shoppers visualize how clothes fit on different body types, enhancing purchase confidence.

• 360 View: Launching soon, this will allow searchers to see a 360-degree view of shoes from Shopping ads. Google AI will create a 3D spin of footwear from a few product images.

AI Ad Creation Tools

Google unveiled a suite of AI tools within the Google Ads platform to assist advertisers in creating ads. Highlights include:

• Brand Guidelines: Advertisers can now share font and color guidelines in Performance Max campaigns, along with image reference points for generating new asset variations.

• Image Editing: New capabilities include adding objects, extending backgrounds, and cropping images to fit various formats and orientations.

• Image References and Recommendations: Google AI can help generate new creative variations that meet brand standards.

• Image-to-Video Generation: Product Studio allows brands to animate still product images to create videos or GIFs for social media.

Conclusion

Google Marketing Live 2024 introduced a range of innovative AI-driven tools and ad formats designed to enhance user engagement and streamline the ad creation process. These updates emphasize personalized, immersive experiences that promise to transform how advertisers connect with consumers.

For a detailed overview of all the announcements Google's official announcement post. For ongoing updates and expert advice, explore Ranktracker’ read their latest blog posts.