Essential HubSpot Apps Every Business Should Know About

Intro

HubSpot is a comprehensive CRM and marketing platform designed to help businesses attract high-quality leads and close more sales.

If you’re one of the 228,000 businesses across the globe that use this platform, you would already know how important it is in improving sales performance.

But what if we told you there are apps available in the market that you can use to enhance HubSpot’s functionality and take it to the next level?

They enable you to automate workflows, centralize data, streamline business operations, and manage customer interactions more effectively.

However, there are more than 1000 HubSpot apps out there, making it difficult to choose the right ones for your business needs.

That’s why we’ve compiled a list of the 9 essential HubSpot apps that every business should know about for better conversions and increased revenue.

Essential HubSpot Apps for Businesses

Source: https://www.freepik.com/premium-photo/businessman-using-smartphone-with-tablet-surrounding-by-app-social-icon-3d-render_4844469.htm

Claap

Claap is a powerful HubSpot app that functions as an AI-driven sales coach for businesses. From empowering your CRM and managing reviews to taking meeting notes and following up on emails, it can handle everything.

The primary purpose of Claap is to help you automate sales busywork and ensure that frameworks like BANT, SPICED, and MEDDIC are consistently applied. Another excellent feature of the app is that it uncovers insights for revenue leaders to understand why your business wins or loses deals.

It helps you strengthen what works best for your business and improve on your weaknesses.

Using this HubSpot app also allows your sales reps to save a considerable amount of time after every meeting with workflow automation. Additionally, it offers AI-assisted coaching and deal insights that you can use to increase your win rate.

Here are the main features that Claap’s HubSpot integration offers:

• Record and transcribe your business meetings
• Generate AI-powered meeting notes and summaries with custom or default templates
• Sync your meeting notes and summaries automatically to your HubSpot contact and deal records
• Link to specific moments in past meetings directly from Claap’s AI Note in HubSpot to review relevant discussion points quickly
• Allows you to search within the entire meeting transcript in Claap’s app for quick retrieval of specific information
• Highlights key discussion points and action items automatically to make sure you never miss important follow-ups
• Transfer CRM information back to the Claap app to provide AI-driven insights and more accurate recommendations

By integrating Claap with your CRM, you save a whole lot of time that you would be spending on manual data entry. It provides you with better visibility into pipeline activities with up-to-date information so that you can stay on top of key developments.

Additionally, it allows you to identify coaching opportunities by reviewing call recordings directly from your CRM in order to improve your team's performance. Lastly, Claap also helps you find winning patterns in your sales meetings to refine your strategies and drive better results.

Integration with HubSpot Features:

• CRM: Contact management, Contact activity, and Meetings
• Marketing: Contact management, Contact activity
• Sales: Contact management, Call transcription and reporting

Everflow

Are you looking for an all-in-one HubSpot that can actually scale the drivers of your revenue? If that’s the case, Everflow can be your best choice. It’s a partner marketing platform that allows you to create a comprehensive action plan for business growth.

Using this app you can manage all your relationships, expand strategic partnerships, and analyze your performance with full visibility into your ROI (Return On Investment).

The HubSpot integration of Everflow is designed to help you align your marketing efforts and partners toward your CRM customer stage. It means that it provides all the information you need to track every lead and referral from each partner and media buying channel.

Additionally, integrating HubSpot with Everflow ensures that you accurately track and attribute each lead to the correct partner. It means that you’ll always know which partner or channel is driving your results, even if leads move away from their original entry point or interact with different parts of your network.

Other features that HubSpot and Everflow integration offers include:

• Quick partner onboarding
• Comprehensive performance reporting dashboard for partner
• Management of unlimited partners through a white-label platform
• Payment automation capabilities in 192 countries
• Performance channel optimization with HubSpot Lifecycle Stages integration
• Customer stage event integration across all marketing channels to boost revenue
• Full training and support resources to help your team integrate Everflow into your go-to-market strategy for rapid scaling
• Accurate user tracking across all channels with Everflow’s direct linking technology, which eliminates the need for third-party cookies
• Performance-based partner payments in HubSpot to reward top partnerships and minimize costs on underperforming sources
• Detailed result analysis to identify key drivers for HubSpot prospects and customers, with filters for offer, placement, partner, and more

Integration with HubSpot Features:

• CRM: Contact activity, Company records, Forms, and Deals

CRM Messaging

According to recent statistics, WhatsApp boasts a staggering open rate of 98%, and 80% of messages on this platform are read within the first five minutes. If you want to take advantage of this high engagement rate, you can consider using CRM Messaging.

It’s an online app that you can integrate with HubSpot to enhance communication with customers using HubSpot's text messaging feature. It allows you to create and send personalized SMS and WhatsApp messages to leads and customers directly from HubSpot in order to streamline your outreach and improve conversion rates.

CRM Messaging offers a wide range of features, including:

• Enhance customer engagement with multimedia messages, including audio, videos, images, and emojis via WhatsApp
• Communicate with your contacts directly from HubSpot using the Send SMS button available on the layout of contact records
• Review the entire conversation history with contacts
• Send messages as free text or select from pre-set templates, with customization options
• Add SMS to workflows for deals, tickets, companies, and contacts to save time
• Set automatic SMS actions based on triggers to send customized messages
• Launch text campaigns using HubSpot lists and/or create and schedule campaigns via the Messaging Cloud web app
• Monitor all interactions in real-time with the Messaging Cloud, which logs every sent and received message on the contact’s profile for full communication oversight
• Send bulk messages to your lists and track responses in the Messaging Cloud, with all incoming replies tagged on the contact timeline
• Sync all your messages between HubSpot and the CRM Messaging app with a single license, which allows you to use messaging features on either platform
• Access comprehensive reports on different message metrics, such as sent, delivered, received, response rate, and campaign analytics, through the messaging cloud
• Send messages in a fully secure environment, with 256-bit encryption, and stay compliant with DLT, TCPA, GDPR, and Australia SPAM Act regulations

It’s important to note that CRM Messaging supports SMS in 200 countries worldwide, while MMS support is limited to the US and Canada.

Integration with HubSpot Features:

• CRM: Forms and Email scheduling
• Marketing: Contact management, Contact activity, custom event triggers, Lists, Forms, and Goal-based nurturing
• Sales: Prospects and Deals

Trustmary

In today’s competitive market, customer reviews play a critical role in building trust and credibility for your business. They serve as social proof, which attracts potential customers for increased sales and business growth.

One of the most effective ways to maximise the impact of your customer reviews is to use Trustmary. It’s a powerful app that integrates with HubSpot and allows you to automate the process of collecting, managing, and displaying reviews.

Why Is It Important to Have Your Business Listed on Review Platforms?

Listing your business on major review platforms such as G2 and Capterra can greatly improve your online presence and boost credibility. That’s because these platforms provide a dedicated space for customers to share their experiences with different businesses.

If your business has positive reviews on these sites, it’ll set your brand apart from the competition and make it easier for potential customers to find and trust you.

How to Use Listings to Your Advantage in Marketing

Getting your business listed on review platforms like G2 and Capterra is a great start for building credibility and attracting your target audience. However, you can take advantage of them strategically to maximise their impact.

That’s where Trustmary comes into place. It allows you to showcase reviews from these platforms directly on your website to provide your visitors with the confidence they need to trust your business.

Collect Reviews and Showcase Them Everywhere

Trustmary not only collects reviews from your customers but also allows you to import existing reviews from multiple sources, such as Excel sheets, and Google/Facebook profiles. Additionally, it comes with customizable G2 and Capterra review widgets and reviews collection forms that make it easy to gather customer feedback.

Using this tool, you can effectively turn your business reviews into powerful marketing tools across your website and social media channels.

HubSpot and Trustmary Integration

The integration between HubSpot and Trustmary offers invaluable features to help you streamline your review management and marketing processes:

• Automatic Review Collection: Collect customer reviews based on workflow triggers, then sync it directly to their HubSpot profiles.
• Comprehensive Feedback Gathering: Gather both text and video testimonials from your satisfied customers, using Trustmary’s feedback forms and HubSpot workflows.

Integration with HubSpot Features:

• CRM: Contact management
• Marketing: Lists and Workflows
• Service: Workflows
• Sales: Workflows

Incorporating Trustmary into your review management strategy will not only enhance the value of your listings but also improve your overall marketing efforts. It makes for an excellent solution to display authentic reviews on your website and across your marketing channels to build trust and drive customer engagement.

Pro Backup

Did you know that losing 100 or fewer business files can cost between $18,120 and $35,730, and losing over 100 million records could result in losses ranging from $5 million to $15.6 million? If your business uses HubSpot, you can avoid these expensive data losses by using Pro Backup.

As the name suggests, it’s an all-around backup solution that helps businesses of all sizes back up their HubSpot data and manage data backups efficiently. Additionally, it also supports many other SaaS solutions, including Notion, Jira, Asana, and monday.com.

Pro Backup is a user-friendly app that leverages the AWS platform for top-notch security and offers an impressive uptime of over 99.99%.

The app’s HubSpot integration offers the following features:

• Daily backups of your SaaS data, files, and meta-data, to protect your business from human errors, synchronization issues, and accidental deletion
• Instant recovery and restoration of records and files that got lost mistakenly to ensure business continuity even during service outages or emergencies
• Military-grade data security and encryption practices for enhanced data protection against cyberattacks
• Full GDPR compliance to make sure your data handling practices meet regulatory standards
• Export and access detailed account-level data, like workflows and project templates
• Synchronization of data backups to Google Sheets in your Google Drive for easy collection of project files
• Regular snapshots of your data records with each backup cycle so that you can view previous versions of each data type, just like Apple's TimeBox

Integration with HubSpot Features:

• CRM: Contact activity, Company records, Contact, management, Documents, Deals, Forms, Ticketing, Meetings, and Tasks

Contrast

Contract is an innovative webinar platform designed specifically for marketers to scale and improve their webinar strategy. It comes with rich engagement features to impress your audience and allows you to brand your webinars with your brand’s themes, logo, and colors for a personalized experience.

One of the core features of this app is Repurpose Ai, which allows you to make short clips with subtitles out of your webinars for reusability. Additionally, it also helps you create newsletters and blog articles that you can share with your target audience to increase engagement.

The bi-directional integration of HubSpot and Contrast streamlines your entire webinar process by pushing data directly into HubSpot. It enriches contact information with valuable insights from each webinar, such as live views, registrations, original source, and replay views, within your CRM.

It allows you to maintain HubSpot as your core data source for better lead management and a more efficient marketing funnel.

Other features of this bi-directional integration include:

• Set your business apart from the competition by delivering a modern, branded experience to your audience without the need for downloads or accounts
• Host professional and engaging webinars with built-in animations, polls, chat, widgets, and Q&A, to make your events more interactive
• Sync Contrast data to HubSpot automatically to enrich contact profiles and track activities, such as registrations, replays, and live views, with full tracking of UTM values, like content, source, campaign, and medium, for better analysis
• Take advantage of Contrast’s custom properties to gain insights into contacts, trigger automation, optimize marketing efforts, automate tasks, and measure webinar ROI
• Use viewer behavior to trigger workflows, build personalized funnels, and manage attendee registrations on Contrast through HubSpot forms
• Utilize advanced segmentation to improve lead attribution and generate detailed analysis reports

Integration with HubSpot Features:

• CRM: Forms, Contact management, and Contact activity
• Marketing: Workflows, Reporting dashboards, and Lists

Flowla

Are you looking for a digital platform that can help you win deals and onboard clients on autopilot? If yes, Flowla might be the app your business needs.

It’s an interactive, client-facing workspace that offers a unified space, where you can manage everything from sales to renewals. It helps you transform your onboarding and sales processes into an engaging and exciting journey for your customers.

The main purpose of this app is to empower your revenue teams so they can deliver an exceptional buying experience. It allows them to visualize the entire sales journey, track the progress of each deal, pinpoint issues, identify all stakeholders, and gain detailed insights into the internal dynamics of the target organization.

This approach enables your revenue teams to simplify complex tasks in order to accelerate deal cycles and increase conversion.

Here are the main features of Flowla integration with HubSpot:

• Centralize all your sales collateral in one hub, including calendars, links, documents, and other dynamic resources, to streamline buyer interactions
• Bring content from different platforms, such as Zoom, DocuSign, Spreadsheets, Calendly, Loom, Google Slides, Figma, and more
• Accelerate your sales process by using mutual action plans that outline each stage of the deal and assign responsibilities, making it clear who needs to take action and when
• Monitor deal progress and stakeholder activity with real-time insights that are synced to HubSpot, and see which deals are active and where they stand
• Create and use sales flow templates directly from HubSpot to standardize your processes and ensure your team follows best practices
• Personalize buyer experiences with branded links that pull colors and logos from the buyer’s website to enhance the visual appeal without any download

Integration with HubSpot Features:

• CRM: Deals, Contact activity, and Email templates
• Marketing: Contact & company insights
• Sales: Deals and Company records
• Content: Activity logging

KnowledgeNet

KnowledgeNet is a powerful AI-driven tool designed to help you enhance your efficiency in finding and connecting with target customers. It provides actionable intelligence directly in your HubSpot, as well as browser and email account to:

• Discover how you’re connected to potential leads and decision-makers through shared relationships or networks
• Retrieve detailed information about your target contacts to craft customized outreach and engagement strategies
• Monitor and analyze your team's interactions with contacts to ensure timely follow-ups and maintain relationship context
• Generate personalized introduction emails based on the insights and data collected to improve the effectiveness of your outreach.

Using this app, you can find valuable insights into relationships and opportunities to boost your productivity and gain a competitive edge. By integrating KnowledgeNet with HubSpot, you can:

• Access a database of over 270 million companies and contacts, including email addresses and mobile numbers, to discover new leads
• Identify who is connected to whom and assess the strength of these relationships to maximize your outreach efforts
• Import LinkedIn contacts into targeted campaigns to streamline your lead-generation process

Integration with HubSpot Features:

• CRM: Contact management, Company records, Contact activity, and Contact & company insights
• Marketing: Contact activity, and Contact & company insights
• Sales: Contact & company insights

Lately AI - Social marketing powered by Neuroscience-Driven AI

Lately is the world’s first AI-powered deep social platform that helps businesses of all types and sizes transform their long-form content into effective social media posts. With this app, you can analyze your brand’s voice and audience preferences from your connected social accounts to create a customized writing model that maximizes sales.

Lately allows you to generate this model by focusing on writing style and sentence structure. It also comes with a keyword finder to help you make sure that each social post you create reflects your unique brand message.

To use the app, all you need is to integrate your social accounts and the AI will learn your brand voice. If you upload an article, video, or audio file, the AI will assess the content and generate posts from the material, including snippeting the audio or video.

For instance, if you upload a webinar, Lately will transcribe it and generate multiple social media posts based on the video’s content automatically. This way, you can easily repurpose content, maintain consistency in your messaging, and engage your audience across different platforms effectively.

Integrating Lately with HubSpot unlocks additional capabilities, including:

• Review and Approve Content – Lately’s AI generates headlines for your social media profiles to maximize engagement. It allows you to review, edit, and improve the content, and manage the approval process. As you refine the content, the AI becomes smarter, which allows it to improve its output continuously using your feedback.
• Transfer Selected Posts to HubSpot – Once you’ve reviewed and approved the content, you can click the “Send Selected Posts” button to transfer your AI-generated posts directly into your HubSpot Social account. From there, you can schedule and publish your posts across all your social channels as usual.
• Save Time – Lately can help you save up to 84% of the time that you need to spend writing social media posts. It eliminates guesswork and generates high-conversion content that can increase qualified leads by up to 200%.

Integration with HubSpot Features:

• Marketing: Social media
• Content: Content analytics views

Pitch Avatar

If you need a top-of-the-line AI-powered solution that can help you with content delivery and business presentation, Pitch Avatar can be your best choice. It allows you to make your business slides interactive and present them most effectively to your target audience in order to increase the number of demo calls and leads.

The primary goal of the app is to improve user engagement with all types of your brand’s content, including training, product demos, onboarding, marketing, and sales.

To use Pitch Avatar, you first need to upload your presentation to the app, generate a script in your desired language, and create a speaking avatar (or add voice-over). It also allows you to add a detailed lead form that will generate leads directly in your CRM. After that, you can create a personalized link and add it to your website or share it with your contacts.

One unique feature of Pitch Avatar is that the speaking avatar will pitch and respond to your user’s questions automatically. However, you can always join the live session and interact with your users through video chat. Additionally, the app also allows your users to call your business or make an appointment.

Once the session is ended, you’ll receive an analytics report with details of the listener's interaction with your content.

Here are the features that integrating Pitch Avatar with HubSpot offers:

Assign Presentations to Contact in HubSpot

1. Click on contacts and select “Get Presentation link”
2. Choose the desired presentation and click on the “Generate a link” button
3. Make the standard settings in the active presentation setting window
4. Once you’ve set up an active presentation, the app will assign it to the HubSpot contact
5. You’ll be able to view it in the Assigned Presentations list by going to the contact details.

Generate New Leads Automatically

The app automatically generates new leads in HubSpot after a presentation is viewed, with the following information:

• Name, email address, company, and role/designation
• Link(s) to the presentation(s) viewed with corresponding dates
• Total viewing time
• Information about the slides viewed with sound
• Time spent on each slide

Integration with HubSpot Features:

• CRM: Contact management, Contact activity, Meetings, and Gmail & Outlook integration
• Marketing: Reporting dashboard and Contact activity
• Service: Workflows
• Sales: Meeting scheduling
• **Content: **Email marketing and Multi-language content creation and testing

Conclusion: Final Recommendations for Essential HubSpot Apps

Source: https://www.freepik.com/free-photo/collage-customer-experience-concept_25053715.htm

Before choosing any of these HubSpot apps for your business, make sure to evaluate how well the app integrates with your existing processes and improved operations.

Here’s a quick rundown of the essential HubSpot apps that every business should know about.

• Claap automates HubSpot sales tasks by recording, transcribing, and summarizing meetings to workflow automation and deliver actionable insights to improve sales performance.
• If you’re looking for a comprehensive partner marketing management platform for HubSpot that allows you to track and attribute leads, optimize performance, and automate payments, you can go with Everflow.
• Are you looking to improve your customer communication performance through HubSpot text messaging? CRM Messaging is a great option, as it allows for personalized SMS and WhatsApp messages for high engagement rates.
• Trustmary could be the best choice for businesses looking to automate the collection and display of customer reviews on HubSpot profiles and their website.
• Pro Backup makes for an excellent solution for businesses to protect their business data, as it allows daily backups and instant data recovery.
• If you want to streamline your webinar process with rich engagement features and integrated insights within HubSpot, Contrast is a powerful choice.
• Flowla is an interactive workspace that helps businesses revolutionize their sales and onboarding processes to shorten deal cycles and increase conversion.
• KnowledgeNet delivers actionable intelligence and relationship insights directly within HubSpot to help businesses connect with their target customers and improve outreach.
• If you’re seeking a digital tool that integrates with HubSpot and can automate your social media content creation with the help of advanced AI, you can consider going with Lately.
• Pitch Avatar is an AI-powered solution for creating interactive business presentations to enhance user engagement with your content in order to generate more leads and drive sales.