Intro
Short answer: Pinterest does not pay creators more for DIY and crafts content simply because of the topic. Pinterest does not have a built-in ad revenue share or CPM payout system tied to content categories. Instead, earnings come from how creators monetize their traffic — and DIY/crafts can often earn more because of intent and monetization potential, not because Pinterest pays a higher rate.
Below is a clear explanation of how Pinterest monetization works and why DIY and crafts often perform well financially compared with other niches.
How Pinterest Monetization Actually Works
Pinterest itself does not pay creators based on views, category, or engagement. There is no automatic payout for views or a higher rate for “popular” topics.
Instead, there are only a few direct payout mechanisms, and none are tied to specific content categories:
- Creator Rewards Programs: Occasional incentives tied to goals or campaign objectives
- Affiliate marketing: Payouts from affiliate partners
- Sponsored content: Payments from brands and sponsors
- Off-platform monetization: Blog traffic, email funnels, product sales
Pinterest doesn’t pay “CPM” directly for any content category — including DIY and crafts.
Why DIY & Crafts Often Earn More on Pinterest
Even though Pinterest doesn’t pay more by default for DIY and crafts, these topics tend to generate highly monetizable traffic. Here’s why:
High Purchase Intent
Pinterest users often search DIY and crafts with intent like:
- “DIY home decor ideas”
- “Craft projects for gifts”
- “Easy woodworking projects”
These terms signal action, not passive browsing — and buyers take action, which drives affiliate and product revenue.
Evergreen Search Value
DIY and craft Pins tend to:
- Rank for relevant search terms for months or years
- Be saved repeatedly
- Drive ongoing traffic long after publishing
This “evergreen” lifespan boosts overall earnings more than trends that die quickly.
Strong Affiliate Opportunities
DIY and craft content often promotes tangible products:
- Tools (e.g., glue guns, saws)
- Materials (e.g., yarn, paints)
- Kits and supplies
- Machinery (Cricut, laser cutters)
These categories often have solid affiliate programs with good commission rates, especially for:
- Tools with higher price points
- Seasonal craft supplies
- Niche hobbyist gear
Pinterest traffic can convert very well for these kinds of products.
Product Sales & Courses
DIY bloggers often sell:
- E-books
- Templates
- Courses (e.g., woodworking, sewing)
- Resource libraries
- Pattern bundles
Pinterest traffic tends to convert at higher rates for these educational and instructional products.
Sponsored Content Value
Brands in the DIY, home decor, and craft sectors are typically willing to pay relatively strong rates because:
- Their products are visual
- Pinterest users save and browse for ideas
- Goals often include direct conversions (tool purchases, craft supplies)
This combination can make sponsorships more lucrative than in some other niches.
Examples of Monetization in DIY & Crafts
Here’s how earnings can accrue in this niche:
Affiliate Marketing
Pins link to product pages with affiliate codes:
- Tools and equipment
- Materials and supplies
- DIY kits
Effective earnings depend on:
- Click-through rate (CTR)
- Conversion rate
- Commission percentage
For DIY and crafts, affiliate income can be higher per click due to product prices.
Blog Traffic to Ads & Guides
Pins drive users to blog content such as:
- Step-by-step guides
- How-to tutorials
- Project roundups
Monetization happens via:
- Display ads
- Sponsored product mentions
- Affiliate links embedded in content
This model scales as Pins continue to drive compound traffic.
Digital Products & Courses
Creators sell digital products like:
- E-books
- Project plans
- Skill masterclasses
- Templates
Earnings from these often far outweigh typical affiliate revenue because:
-
Profit margins are high
-
Buyers are highly motivated
-
Pinterest traffic converts well for “how-to” formats
Sponsored Pins & Collaborations
DIY and craft brands often sponsor content because they:
- Sell physical products
- Benefit from Pinterest’s visual, evergreen format
- See measurable traffic and sales results
Sponsored fees for niche creators often align with higher engagement and conversion potential — although the topic itself doesn’t inherently raise Pinterest payouts.
So Does Pinterest Pay More for DIY & Crafts?
Pinterest does not pay more for DIY or crafts content by default. There is no category-specific CPM or payout increase built into the platform.
However, DIY and crafts content often earns more in practice because:
- Traffic has high purchase intent
- Products promoted tend to convert well
- Content stays evergreen
- Brands are willing to pay for long-term discovery exposure
In other words:** Creators earn more because their monetization works better, not because Pinterest pays more.**
Final Summary
- Pinterest does not pay creators more for a specific content niche.
- Monetization depends on how you capitalize on Pinterest traffic.
- DIY and crafts perform well because they align with user search intent and product purchasing behavior.
- High-earnings come from affiliate revenue, sponsored content, digital products, and blog traffic — not Pinterest ad payouts.
The niche matters for conversion potential, not for Pinterest’s payment system.
