Do Video Pins Earn More Than Static Pins on Pinterest?

Intro

Short answer: not automatically. Video Pins do not earn more money than static Pins by default, because Pinterest does not pay creators per view, per format, or per impression. There is no higher CPM, bonus rate, or built-in payout for video content.

However, Video Pins can earn more money in practice — but only when they increase engagement, clicks, and conversions compared to static Pins.

The difference isn’t about the format itself. It’s about how each format performs at different stages of the Pinterest discovery and monetization funnel.

How Pinterest Monetization Really Works

Pinterest does not run an ad-revenue share for creators.

Creators earn money when Pins lead to:

• Affiliate conversions
• Traffic to ad-monetized blogs
• Digital product sales
• Email signups
• Brand sponsorships

Pinterest formats (video or static) are simply distribution tools. The format that earns more is the one that drives higher-quality actions.

Video Pins vs Static Pins: Key Differences

Static Pins

• Faster to consume
• Easier to scan in search results
• Often higher click-through rates (CTR)
• Stronger for transactional keywords
• More predictable for affiliate and SEO traffic

Video Pins

• Higher engagement (views, watch time, saves)
• Better for demonstrations and education
• Stronger brand recall
• More top-of-funnel visibility
• Often lower immediate CTR

Neither format is “better” universally — they serve different revenue roles.

Do Video Pins Earn More Per 1,000 Views?

No — there is no higher payout per 1,000 views for Video Pins.

Pinterest does not:

• Pay CPMs to creators
• Pay more for video impressions
• Share ad revenue on video content

If a Video Pin and a Static Pin both get 10,000 views, Pinterest pays $0 for both.

The difference is what those views do next.

When Video Pins Can Earn More Money

Video Pins can outperform static Pins indirectly in specific situations.

1. Higher Engagement → More Distribution

Video Pins often:

• Get more saves
• Get more watch time
• Get pushed more aggressively in feeds

This can result in:

• More impressions over time
• More total clicks eventually
• Greater long-term traffic volume

If that extra reach converts later, revenue increases.

2. Better for Education & Pre-Selling

Video Pins are excellent for:

• Tutorials
• Walkthroughs
• Before-and-after results
• Explaining complex products

This makes them powerful for:

• High-ticket affiliates
• Digital products
• Courses and services

In these cases, Video Pins act as conversion warm-up content, even if they don’t drive immediate clicks.

3. Stronger Brand & Sponsorship Value

Brands often prefer Video Pins because they:

• Showcase products in action
• Increase trust and recall
• Demonstrate use cases

For sponsorships, this can mean:

• Higher flat fees
• Better long-term partnerships
• More campaign flexibility

This is one area where Video Pins can earn more per piece of content, even without higher CTRs.

When Static Pins Earn More Money

In many monetization scenarios, static Pins outperform video.

1. Affiliate Marketing

Static Pins often:

• Communicate value instantly
• Rank better for search-based keywords
• Drive faster clicks

For “best,” “review,” “comparison,” and “buying guide” content, static Pins frequently produce:

• Higher CTR

• Higher revenue per 1,000 impressions

2. Blog Traffic & Display Ads

When monetization relies on:

• Pageviews
• Session depth
• Ad RPM

Static Pins usually win because:

• They attract search-driven users
• Intent is clearer
• Click behavior is more decisive

This leads to more predictable income.

3. Evergreen SEO-Style Performance

Static Pins tend to:

• Rank more consistently in Pinterest search
• Age better over time
• Require less production effort

For creators scaling content libraries, static Pins often deliver higher ROI per hour of work.

Revenue Comparison: Video vs Static Pins (Realistic)

These are typical patterns, not guarantees.

• Affiliate monetization
  • Static Pins: $5–$30+ per 1,000 impressions
  • Video Pins: $3–$20 per 1,000 impressions
• Digital products & funnels
  • Static Pins: $10–$50 per 1,000 impressions
  • Video Pins: $15–$100+ per 1,000 impressions (when educational)
• Brand sponsorships
  • Static Pins: $5–$20 CPM-equivalent
  • Video Pins: $15–$40+ CPM-equivalent

The highest earners almost always use both.

The Highest-Earning Strategy: Combine Both

On Pinterest, video vs static is not an either/or decision.

The most profitable creators:

• Use Video Pins for reach, education, and authority
• Use Static Pins for clicks, search rankings, and conversions

Common high-earning pattern:

1. Video Pin introduces or demonstrates
2. Static Pin captures search traffic
3. User converts via affiliate, product, or email funnel

Video creates demand. Static captures demand.

Common Myths About Video Pins

Myth: Video Pins have higher CPMs Reality: Pinterest doesn’t pay CPMs at all

Myth: Video Pins always earn more Reality: Only if they increase conversions

Myth: Static Pins are outdated Reality: Static Pins dominate search-based monetization

Final Answer: Do Video Pins Earn More Money Than Static Pins?

No — not by default. Pinterest does not pay more for video content.

Yes — in the right strategy. Video Pins can earn more indirectly when they:

• Increase engagement
• Build trust
• Support higher-value conversions
• Attract brand sponsorships

The most profitable Pinterest accounts do not choose one format. They use Video Pins to expand reach and Static Pins to drive revenue.