Content Promotion Mastery: 10 Proven Strategies to Drive Traffic to Your Website

Intro

Creating compelling content for your website is just the first step in attracting an audience. The next critical step is promoting that content.

But how do you effectively increase your content's visibility, make it stand out in the digital crowd, and draw in potential customers?

In this guide, we'll explore some clever strategies for promoting your website content, ensuring that your hard work doesn't go unnoticed, but instead reaches and engages the audience it deserves.

Contents:

• Invest in Original Media
• Target Low-Competition Keywords
• Create a Newsletter
• Optimize for Google Discover
• Leverage Online Communities
• Make It Easy to Share
• Recycle Your Content
• Use Internal Linking
• Build Referral Traffic
• Collaborate With Niche Experts

Invest in Original Media

Investing in original media such as images, videos, quizzes, and infographics can help you drive more website traffic. Not only that, but they can also generate a good quantity of natural, quality backlinks.

For example, my visual explanation of orphan pages attracted a few links, in the form of image source credit:

In addition to drawing in backlinks, visuals can also be used to spark people's interest and make your content more engaging.

They can also help increase the time on site as people scroll through your page to view the images and videos, giving them plenty of time to absorb your message and take action.

So, how can you create original media?

You can use tools such as Canva, Infogram, and Adobe Spark to create stunning visuals quickly and easily. For videos, you can use Adobe Premiere Pro or various other video creation tools.

Target Low-Competition Keywords

If you're looking for a way to improve your search engine rankings, targeting low-competition keywords is a great option.

There are plenty of them, and they can be fairly easy to rank for.

In fact, did you know that almost 95% of keywords have a volume of 10 monthly searches or less?

This SEO statistic comes from Ahrefs research, based on its database of 4 billion keywords.

By targeting low-competition keywords, you'll have a better chance of ranking for them and driving more organic search traffic to your website.

Just make sure that the keywords are relevant to what you're trying to promote, as this will help you attract the right audience.

So, how can you find them?

There are several keyword research tools that can help you identify low-competition keywords. Some of the most popular ones include Ahrefs Keywords Explorer, Google Keyword Planner, and Ubersuggest.

Create a Newsletter

Another great way to get more website traffic is by creating an email newsletter. This will give you direct access to the inboxes of potential customers.

You can use a tool like Mailchimp or ConvertKit to set up your newsletter and keep track of subscribers.

Just create a catchy CTA to gather email addresses from your website visitors, and then send out a monthly or biweekly newsletter featuring your latest content.

It's important to keep the emails short and engaging, as nobody likes long-winded newsletters.

You should also make sure to personalize the emails by including each recipient's name in the subject line and greeting. This will help you build better relationships with your subscribers and increase engagement.

When it comes to content, you can curate content from other sources (with their permission) and also share original pieces created by you for the newsletter. This will give readers access to fresh content and help strengthen your relationship with them.

To encourage people to subscribe, you can use opt-in forms on your blog or website, feature subscription links on social media posts, and set up giveaways for new subscribers.

In addition, you can also send out regular newsletters to engage your existing subscribers. For example, you could include special offers in each newsletter or offer special discounts to subscribers.

Optimize for Google Discover

Google Discover is a feature of the Google search engine that displays relevant content in a carousel-style format on mobile devices.

It counts today more than 800 million active users, so optimizing for it can be a great way to increase your website's visibility and generate more traffic.

To do this, start with creating content that gives value to the user. Choose trendy topics, if possible, or evergreen subjects.

The featured image should be at least 1200px in size, as suggested by Google. Also, follow the basic recommendations for being included.

Of course, you want to make sure to optimize for mobile devices, as Discover users are on smartphones or tablets.

To do this, you'll need to make sure your pages are responsive and that the content is easy to read on small screens. You may also want to consider using Accelerated Mobile Pages (AMP) for even faster loading times.

Leverage Online Communities

Online communities are an excellent way to promote your website content and build relationships with potential customers.

You can join groups on social media sites such as Facebook and LinkedIn, participate in forums related to your industry, or even create a space of your own.

By engaging with the community, you can build relationships with like-minded people, share interesting content from your website, and get valuable feedback that will help you improve your content.

Other interesting places to share your knowledge are Quora and Reddit.

On Quora, you can answer questions related to your industry and share links to content on your website.

What you need to do is simply enter your keywords to get a list of questions that you can answer.

On Reddit, you can join subreddits related to your interests and take part in the conversations. You should also consider creating content specifically for Reddit like polls or surveys.

Make It Easy to Share

One important thing to ensure content promotion is to make it easy for people to share your content.

This means adding social sharing buttons on all your content pages so readers can easily share them with their friends and followers. You should also make sure that the images are optimized for each platform, as this will help get more eyes on your content.

Remember to include your social account for being tagged when someone shares something.

Good plugins for this purpose are Social Warfare and AddThis.

Recycle Your Content

Repurposing your content is another way to get traffic to your site, without investing more energy into creating new content.

You can turn your blog post into videos, infographics, ebooks, or even podcasts.

By doing this, you will be able to reach a wider audience and generate more views for your content.

Moreover, repurposing old content is also a great way to update outdated information and keep it relevant for current readers.

You can also consider sharing your best articles on Medium, and LinkedIn.

This will help you reach new readers and increase your website's visibility.

Use Internal Linking

Internal linking is an often overlooked tactic for content promotion.

This simply means linking to other pages or posts on your website from within the content you're promoting.

It helps keep readers engaged and also helps search engines navigate through your website more easily, which can boost your ranking on the search engine results page.

When you are creating new articles, be sure to link back to relevant posts on your website.

Also, when new content is published, you can link to it from previous pages, which are already generating a good amount of traffic and ranking well.

This will help pass link equity and help Google discover new content.

Build Referral Traffic

Referral traffic is another great way to drive more views to your website.

Building relationships with other websites or respected bloggers who can write about you or link to your content can be a great source of referral traffic.

You can also reach out to news outlets or even local newspapers and magazines that are interested in subjects related to yours.

Guest blogging is another great way to reach a new audience, earn a backlink, and generate referral traffic over time.

Here's a template you can use to contact site owners in your niche:

[Subject of the email] - Opportunity to collaborate on [topic]

Hello,

My name is [Your Name] and I'm a blogger with [Website Name].

I'm writing to inquire if you'd be interested in a potential collaboration opportunity.

I have an idea for an article that I think your readers would love - [Brief description of the article idea].

I think it would be a great fit for your website and bring value to your readers.

If you're interested, I can provide more details and even submit the finished article to you.

Let me know if this is something you'd be interested in exploring further.

Looking forward to hearing from you.

Regards,

[Your Name]

Collaborate With Niche Experts

Collaborating with niche experts is another great way to promote your website content.

By teaming up with influencers in your niche, you can reach a larger audience and get more visibility for your content.

You may also be able to get feedback from an expert on how to improve the content or even guest posts on their website.

It can also be a great way to earn backlinks, as these influencers usually have a large number of followers who could potentially share your content.

To reach out to influencers in your niche, you can start by looking for relevant hashtags on Twitter or joining Facebook groups related to your topic. You can then contact potential collaborators directly and offer your content as a way to collaborate.

Lastly, you can also get more website traffic with AI by generating questions for expert roundups or interviews. For example, a round-up of experts discussing a particular topic can be an interesting read and help you get more attention for the content you're promoting.

Final Thoughts

Promoting your website content is essential if you want to drive more traffic to it. Fortunately, there are many different strategies available that will help you achieve this goal.

From engaging with the community to making it easy to share your content, and even recycling old content, you can use a variety of approaches to promote your website content.

By leveraging internal linking, referral traffic, and collaborating with niche experts, you'll be able to get more visibility for your website and generate more views for your content.

Do you have other ideas for promoting your website? Share them in the comments!