Intro
Manual order management creates hidden friction in wholesale distribution. At low volumes, spreadsheets may feel manageable. As orders increase, small issues compound. Incorrect quantities slip through, and orders arrive late. Teams waste hours reconciling data across tools.
This is why many Australian distributors now move to cloud-based platforms with built-in online order management systems. These platforms centralise ordering, enforce pricing rules, and give teams real-time visibility. These platforms support this shift by replacing manual processes with structured workflows designed for repeat B2B trade customers.
Below are six cloud-based platforms that include online order management systems and support distributors across food, beverage, and supply-driven industries.
1. Easyvend
Easyvend is built specifically for B2B distributors that manage repeat orders, route-based delivery, and customer-specific pricing. It is commonly used by dairy suppliers, beverage distributors, bottled water companies, and food distributors.
The platform focuses on removing friction from daily ordering and processing.
Key capabilities include:
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A dedicated online ordering portal for trade customers
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Automatic syncing of orders with inventory and delivery schedules
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Customer-level pricing, product visibility, and order rules
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Centralised tracking of pending, confirmed, and fulfilled orders
Customers order when it suits them. Orders sync instantly with the system, inventory updates automatically, and delivery routes stay aligned with demand.
This structure reduces order errors and shortens order to cash cycles. Teams gain clarity without adding system complexity. For small to mid-sized Australian businesses transitioning from spreadsheets, Easyvend offers a practical and scalable online order management system.
2. Unleashed Software
Unleashed is designed for inventory-led distribution businesses that require accuracy and traceability. Its cloud-based order management system is tightly integrated with stock control.
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The platform supports:
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Real-time inventory updates as orders move through fulfilment
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Batch and expiry tracking for regulated products
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Clear sales order workflows tied to stock availability
This setup suits food and beverage distributors that need visibility across stock movement. Teams can track where inventory sits and how it impacts open orders.
However, customer-facing ordering often depends on third-party tools. Businesses seeking an all-in-one ordering experience may require additional systems.
3. Cin7 Core
Cin7 Core combines order management, inventory, and warehouse workflows into one cloud-based platform. It supports B2B ordering through customer portals and connected sales channels.
Distributors typically use Cin7 Core to:
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Enable online ordering for trade customers
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Apply pricing tiers, discounts, and minimum order rules.
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Push orders directly into picking and dispatch workflows
Orders move through structured stages without manual handling. Their structured approach improves consistency across fulfilment teams.
Cin7 works well for distributors experiencing growth. Businesses moving away from manual tools should plan time for setup to ensure workflows align with system logic.
4. NetSuite ERP
NetSuite offers a comprehensive cloud ERP platform with advanced order management capabilities. It is designed for organisations with complex operational needs.
Order management features include:
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Contract-based pricing and approval workflows
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Integrated finance, inventory, and fulfilment processes
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Centralised reporting across departments
Their centralized structure supports high-volume operations and multi-entity distribution models. Orders remain consistent across sales and finance teams.
For small to mid-sized distributors, NetSuite can feel overly complex compared to their operational needs. Implementation timelines are typically longer and require significant budget, planning and internal resources.
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5. Ordermentum
Ordermentum is an online ordering marketplace for food and beverage wholesalers selling to hospitality and retail buyers. Its strength lies in customer-facing usability.
The platform enables:
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Simple web and mobile ordering for buyers
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Fast order submission and confirmation
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Integration with accounting and inventory systems
Ordermentum performs well at the order capture stage. Buyers find it easy to place repeat orders.
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Deeper inventory and fulfilment control rely on connected systems. As operations scale, businesses may need additional tools to maintain visibility.
6. Zoho Inventory
Zoho Inventory provides a lightweight cloud-based order management solution for smaller distributors. It supports core ordering and inventory functions without heavy configuration.
Key functions include:
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Sales order creation and tracking
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Basic inventory updates
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Automated order status notifications
The system works best for businesses with simple catalogues and limited pricing logic. It offers an accessible entry point for companies moving away from manual processes. As order complexity increases, limitations may appear around custom rules and workflows.
Platform Comparison Overview
| Platform | Online Ordering | Inventory Sync | Pricing Control | Best Suited For |
| Easyvend | Yes | Yes | Strong | B2B suppliers and distributors |
| Unleashed | Partial | Yes | Limited | Inventory-driven suppliers |
| Cin7 Core | Yes | Yes | Strong | Scaling distributors |
| NetSuite | Yes | Yes | Advanced | Large enterprises |
| Ordermentum | Yes | Partial | Limited | Food wholesalers |
| Zoho Inventory | Yes | Yes | Basic | Small distributors |
Choosing the Right Platform
Choosing the right platform depends on how orders flow through your business. Distributors with repeat customers need consistent pricing, route-based suppliers rely on predictable ordering cycles, and high-volume operations depend on real-time inventory accuracy.
Cloud-based order management systems reduce manual handling and improve visibility across teams. Over time, this leads to fewer errors, faster fulfilment, and stronger customer relationships.
When evaluating options, distributors often assess online order management systems that support practical trade workflows and integrate smoothly with existing operations. For businesses planning a digital transition, these platforms form part of a broader strategy to improve efficiency and scalability.

