Boost Your Content Strategy with Seasonal Keywords: A Practical Approach

Intro

Seasonal keywords can help businesses leverage specific times of the year and capitalize on trends relevant to their industry.

With the rise of online shopping and digital marketing, they have become a powerful weapon in content creation strategies for businesses big and small.

So, are you ready to unlock their potential? Let's dive in!

What are Seasonal Keywords?

Seasonal keywords are words or phrases that experience a spike in search volume during specific times of the year. These could be related to holidays, events, trends, or seasons.

For example, "Christmas gifts" would be a popular seasonal term during the holiday season, while "summer dresses" would see a surge in search volume during the summer months.

These keywords are highly relevant to a specific time period and can help businesses target their content toward an audience actively searching for related information or products. By including them in your content, you increase its visibility and potential for engagement.

What Are the Advantages of Seasonal Keywords?

Including seasonal keywords in your content strategy can bring several benefits to your business, such as:

• Increased Traffic. These particular terms attract a high volume of searches during specific times, increasing your website's visibility and driving more traffic.
• Better Targeting. By using these keywords, you can target a specific audience actively searching for related information or products, resulting in higher conversion rates.
• Improved Search Rankings. Including them in your content can improve your search rankings, especially for long-tail keywords, making it easier for users to find your business.
• Capitalizing on Trends: By staying updated with current trends and incorporating them into your content creation, you can tap into a larger audience and stay relevant in your industry.
• Competitive Advantage. Many businesses overlook these keywords, and by using them in your content, you can gain a competitive edge and stand out from the crowd.

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Seasonal Keywords Examples

Here are a few examples of seasonal keywords that businesses can use in their content:

• Valentine's Day Gifts. With Valentine's Day being a popular celebration, using this keyword can help businesses attract customers searching for gift ideas.
• Back to School Sales. As summer comes to an end and students prepare to go back to school, using this keyword can target parents and students looking for deals on school supplies.
• Summer Vacation Destinations. During the summer months, using this keyword can help travel businesses attract customers planning their summer vacations.
• Summer Internships. It is often searched for by young professionals looking to gain work experience or enhance their skills during their summer break. Most internship hiring platforms capitalize on this.
• Black Friday Deals. The day after Thanksgiving is known for its massive sales, and using this keyword can help businesses target shoppers looking for deals.
• Winter Clothing Collection. As the temperature drops, people start searching for warmer clothing options, making this a great seasonal keyword for fashion brands.

Seasonal Keywords VS Evergreen Keywords

It's important to understand the difference between seasonal keywords and evergreen keywords when creating your content strategy in your digital marketing.

Seasonal keywords are relevant only for a specific time period, while evergreen keywords remain popular year-round. While seasonal terms can bring a surge of traffic and sales during certain times, evergreen ones provide consistent traffic and can be used in your content for a longer period.

It's important to strike a balance between the two and use them strategically in your content to maximize results.

An example of evergreen keyword usage would be "algorithmic trading software_", _which would see consistent search volume throughout the year:

While "heart-shaped cakes" would be a seasonal keyword used around Valentine's Day.

How to Find Seasonal Keywords?

There are various tools and techniques you can use to find seasonal keywords for your content, such as:

• Social Media Trends
• Brainstorming Ideas
• Keyword Research Tools
• Google Trends

Social Media Trends

Social media platforms like X (Twitter), Instagram, and Facebook can give you valuable insights into current trends and popular topics. You can search for hashtags related to your industry or time period and see what people are talking about.

For example, on X, you can visit the "Trends" tab, and check what's trending in your country or worldwide.

This can give you an idea of what people are interested in and help you come up with relevant topics for your content.

Brainstorming Ideas

Gather your team and brainstorm ideas for seasonally relevant subjects related to your business. Think about upcoming holidays, events, or trends that could be tied to your products or services. This can help you identify potential seasonal keywords that your audience may be searching for.

You can do surveys or polls on social media to get insights from your followers and customers about their interests and needs during a particular time.

Keyword Research Tools

There are several keyword research tools available, such as:

• Google Keyword Planner
• SEMrush
• Ahrefs
• Ubersuggest

Google Keyword Planner

Google's Keyword Planner can help you find seasonal keywords related to your business.

Simply enter a general keyword, and the tool will provide you with a list of related terms along with their search volume and competition level.

You can also use the "Time Period" filter to specify a particular time frame and see if there are any seasonal trends for your chosen keyword.

For example, if you have a bakery business, you can enter "Christmas cupcake recipe" and select the time period from November to December to see any potential seasonal keywords related to holiday baking.

SEMrush

SEMrush is a popular tool that allows you to search for seasonal keywords.

You can use the "Keyword Overview" feature and enter a general keyword. The tool will provide you with a list of related keywords, along with their search volume, keyword difficulty, and trend data.

You can also use the "SEMrush Sensor" to track any significant changes in search rankings and traffic for your chosen keyword during a specific time period.

For example, if you run a fashion brand, you can use SEMrush to search for "summer fashion trends" and track the keyword's performance during the summer months.

Ahrefs

Ahrefs is another powerful SEO tool that can help you discover seasonal keywords for your content. The "Keywords Explorer" feature allows you to enter a keyword and view its search volume, keyword difficulty, and related keywords.

You can also use the "Keyword Difficulty" filter to find seasonal keywords with low competition that you can target in your content.

For example, if you have a home decor business, you can use Ahrefs to search for "holiday home decorations" and filter the keyword difficulty to find low-competition seasonal keywords related to holiday decor.

Ubersuggest

Ubersuggest is a free keyword research tool that provides insights on search volume, CPC, and competition for your chosen keywords.

You can enter a broad keyword and use the "Keyword Ideas" tab to explore related terms. You can also use the "Google Trends" feature to view search trends for your chosen keywords during specific time periods.

For example, if you have a travel blog, you can enter "spring break destinations" on Ubersuggest and see related seasonal keywords such as "spring break vacation ideas."

Google Trends

Google Trends is a free tool that allows you to track the popularity of search terms or topics over time.

You can enter a general keyword and specify a time period, location, and category to view its trend data. You can also compare multiple keywords to see which one has the highest interest during a particular season.

For example, if you have an e-commerce business selling outdoor gear, you can compare the search trends for "winter jackets" and "ski goggles" in North America during the winter months to determine which keyword would be more relevant for your content. Using the historical data, you can analyze trends and make timely insights on what to capitalize on.

Tips for Using Seasonal Keywords

Once you've identified seasonal keywords for your content, here are some tips on how to use them effectively:

• Create specific landing pages. If you have a product or service that is only available during a particular season, consider creating a dedicated landing page for it. This will make it easier for your audience to find and increase the chances of converting.
• Update old content. If you have existing evergreen content that can be tweaked with seasonal keywords, update it with relevant information to make it more timely and boost its visibility during that season.
• Use long-tail keywords. Long-tail keywords are more specific and often have less competition, making them easier to rank for. Plus, they can attract highly targeted traffic to your content.
• Be mindful of search intent. Make sure the seasonal keywords you use align with the search intent of your audience. For example, if someone is searching for "summer fashion trends," they may be looking for inspiration or ideas, so your content should reflect that.
• Don't overdo it. While seasonal keywords can help boost your content's visibility, don't force them into every sentence. Use them naturally and sparingly to avoid keyword stuffing, which can harm your SEO efforts.

Conclusion

Seasonal keywords can be a valuable addition to your content creation strategy, helping you attract more traffic and potential customers during specific times of the year.

By brainstorming ideas, using keyword research tools, and keeping search intent in mind, you can effectively incorporate seasonal keywords into your content and boost your business's success.

So make sure to include them in your SEO arsenal and watch your business thrive.