• Pinterest

Best Regions for Pinterest Monetization: Where Creators Earn the Most

  • Felix Rose-Collins
  • 4 min read

Intro

Pinterest does not pay creators directly for views, impressions, or ads in any country. There is no regional CPM, no revenue share, and no country-based payout system built into the platform.

However, some regions are far more profitable for Pinterest monetization than others because of differences in purchasing power, advertiser demand, affiliate ecosystems, and brand budgets.

In other words: Pinterest doesn’t pay differently by region — users and markets do.

This article breaks down the best regions for Pinterest monetization, why they perform better, and how creators can strategically target higher-value audiences.

How Regional Monetization Works on Pinterest

Pinterest acts as a traffic and discovery engine. Money is made after the click through:

  • Affiliate marketing
  • Blog traffic monetized with ads
  • Digital products and services
  • Brand sponsorships

Because these monetization systems exist outside Pinterest, earnings vary significantly by region based on:

  • Advertiser competition
  • Consumer spending behavior
  • Affiliate commission structures
  • Brand marketing budgets
  • Language and market maturity

This is why 10,000 views from one country can be worth 5–10× more than the same number of views from another.

Tier 1: The Most Profitable Pinterest Regions

These regions consistently generate the highest revenue per visitor.

United States (Top Overall)

The US is the most profitable region for Pinterest monetization.

Why it performs best:

  • Largest advertiser budgets
  • Highest affiliate commission availability
  • Strong ecommerce and SaaS adoption
  • High digital product conversion rates

Monetization advantages:

  • Highest blog ad RPMs
  • Most affiliate programs are US-centric
  • Brands pay higher sponsorship fees
  • Strong buyer intent across niches

Best niches for US traffic:

  • Home & DIY
  • Food
  • Personal finance
  • Business & marketing
  • Health & wellness

For most creators, US traffic delivers the highest earnings per 1,000 views across nearly all monetization models.

Canada

Canada closely follows the US in monetization quality.

Why it performs well:

  • High purchasing power
  • Similar consumer behavior to the US
  • Strong advertiser overlap

Monetization advantages:

  • Good ad RPMs
  • Solid affiliate conversion rates
  • Strong brand partnerships

Canadian traffic often monetizes nearly as well as US traffic, especially for lifestyle, home, and digital products.

United Kingdom

The UK is the strongest European market for Pinterest monetization.

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Why it performs well:

  • Mature ecommerce market
  • Strong affiliate networks
  • High brand spend in lifestyle, travel, and fashion

Monetization advantages:

  • Competitive affiliate payouts
  • Solid blog ad RPMs
  • Reliable sponsorship opportunities

UK traffic generally earns slightly less than US traffic, but far more than most other European regions.

Tier 2: High-Value European Regions

These regions monetize well, especially when content is localized or niche-focused.

Western Europe (Germany, France, Netherlands, Nordics)

Why these regions perform well:

  • Strong consumer spending
  • High trust in online purchasing
  • Solid advertiser demand

Strengths:

  • Travel monetization
  • Home and lifestyle niches
  • Premium product categories

Challenges:

  • Language fragmentation
  • Lower affiliate availability in some niches

Creators targeting Western Europe often perform best when:

  • Publishing localized content

  • Using country-specific keywords

  • Selling digital products or services

Australia & New Zealand

Often overlooked, but very strong monetization regions.

Why they perform well:

  • High purchasing power
  • Strong ecommerce adoption
  • Similar buyer behavior to the US/UK

Monetization advantages:

  • Good affiliate conversion rates
  • Strong lifestyle and travel niches
  • Willingness to buy digital products

These regions often outperform much larger markets on a per-visitor basis.

Tier 3: Moderate Monetization Regions

These regions can monetize well at scale, but earn less per visitor.

Eastern Europe

Strengths:

  • Growing Pinterest adoption
  • Strong engagement in DIY, food, and lifestyle

Limitations:

  • Lower ad RPMs
  • Fewer high-paying affiliate programs

Works best for:

  • High-volume content

  • Digital products with global pricing

Latin America

Strengths:

  • Rapid Pinterest growth
  • High engagement and saves

Limitations:

  • Lower purchasing power
  • Fewer local affiliate programs

Creators often monetize LATAM traffic by:

  • Driving to global offers

  • Selling low-priced digital products

  • Using email funnels

Tier 4: Lower Monetization (But High Growth)

These regions typically have lower earnings per 1,000 views, but can still be valuable strategically.

India

India has massive growth potential but lower monetization per visitor.

Why monetization is lower:

  • Lower ad RPMs
  • Limited high-paying affiliate programs
  • Price sensitivity

Works best for:

  • Digital products
  • Global affiliate offers
  • Service-based monetization

Indian creators often succeed by targeting international audiences, not just domestic traffic.

Southeast Asia & Africa

Strengths:

  • Rapid platform adoption
  • High engagement

Limitations:

  • Low advertiser demand
  • Very low ad RPMs
  • Fewer sponsorship opportunities

These regions work best for:

  • Awareness building

  • Email list growth

  • Global product funnels

Best Regions by Monetization Type

Different monetization models favor different regions.

  • Affiliate marketing: US, UK, Canada, Australia
  • Blog ads: US, Canada, UK
  • Digital products: US, UK, Western Europe, Australia
  • Brand sponsorships: US, UK, Western Europe
  • Global funnels: US-led, international audiences secondary

Creators who diversify traffic sources often earn more than those focused on a single country.

How to Monetize Lower-Value Regions More Effectively

If your traffic comes from lower-RPM regions, you can still increase earnings by:

  • Selling digital products instead of relying on ads
  • Using global affiliate programs
  • Pricing offers in USD or EUR
  • Building email lists for long-term monetization
  • Targeting internationally relevant topics

Pinterest allows creators to rank globally, not just locally — which is a major advantage.

Final Takeaway: Best Regions for Pinterest Monetization

Pinterest does not pay creators by region — markets do.

The most profitable regions for Pinterest monetization are:

  1. United States
  2. Canada
  3. United Kingdom
  4. Australia & New Zealand
  5. Western Europe

Lower-monetizing regions can still be valuable when paired with:

  • Scalable digital products
  • Global affiliate offers
  • Email funnels

Ultimately, the best strategy is not choosing where you live, but which audience you target with your Pinterest content.

Felix Rose-Collins

Felix Rose-Collins

Ranktracker's CEO/CMO & Co-founder

Felix Rose-Collins is the Co-founder and CEO/CMO of Ranktracker. With over 15 years of SEO experience, he has single-handedly scaled the Ranktracker site to over 500,000 monthly visits, with 390,000 of these stemming from organic searches each month.

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