A Guide to Email Marketing Tools for Ecommerce

Intro

Email marketing remains one of the best ways to grow an online store. It’s a great way to generate leads, nurture them and deepen your relationships with your customers to increase sales.

What’s more, it can yield $42 for every $1 spent.

Naturally, email marketing requires a lot of effort and there are numerous tasks that need to be done. Fortunately, there are a number of high-quality ecommerce tools in 2022 that take a load off—helping you grow your list and automate your campaigns.

In this article, we’ll take a look at the top tools for email marketing. Tools that ecommerce businesses worldwide already use to help grow and scale their stores.

But first…

What is Ecommerce Email Marketing?

Ecommerce email marketing is a digital marketing strategy that connects you with your customers one-to-one.

It typically starts out with a lead magnet, such as a discount or a free gift, that you hand over to a prospect in exchange for their email address.

Then, you launch an email marketing campaign in which you send targeted emails to your customers. Types of emails you can send include personalized offers, discounts, product catalogs and even educational content that raises awareness about what it is your brand does.

You can also segment your list so that your emails are even more targeted, ensuring higher open rates, click-through rates—and conversions.

Best Email Marketing Tools

We’ve selected the top-rated email marketing tools that will help you grow your list, nurture it and increase sales:

MailChimp

Free Plan? Yes, a daily send limit of 2,000 contacts and a monthly limit of 10,000.

Mailchimp is one of the most popular email marketing tools that’s used by 140 million customers. It’s an email automation tool that helps you:

• Build email lists
• Manage email lists
• Create email campaigns that work

For ecommerce business owners, MailChimp syncs your purchase data so that you get to target customers based on their previous purchase history.

It also gives you helpful insights into your customers so that you learn more about them, as well as perform A/B tests. This then allows you to make your marketing campaigns more personalized.

HubSpot

Free Plan? Yes, select tools are available to use for free, including email marketing tools.

HubSpot is an email marketing tool—but it’s also so much more than that.

A bit of an all-in-one digital marketing hub, HubSpot is packed with all kinds of tools that help you plot better marketing campaigns.

When it comes to ecommerce email marketing, HubSpot gives you access to your customers' onsite behavior and their shopping data, which you can then use to build targeted email marketing campaigns.

It also comes with a stack of integrations that lets you connect it with your online store with ease, and it works with the likes of Shopify and WooCommerce.

HubSpot features a drag-and-drop editor that makes it easy to create emails from scratch with zero previous experience.

OmniSend

FreePlan? Yes, unlimited contacts and a send limit of 500 emails each month.

Omnisend is ideal for beginners or smaller online stores that have just launched and which perhaps don’t have a huge budget just yet. It’s not as feature-rich as the likes of MailChimp and doesn’t come with a mobile app, but it’s easy to set up and it fully automates your ecommerce email campaigns.

The tool is used by more than 7,000 customers, integrates easily with the likes of Shopify, and comes with an easy-to-understand reporting feature that lets you know what’s working and what perhaps needs to be tweaked.

Sendinblue

Free Plan? Yes, send upto 300 emails per day.

Sendinblue offers an array of digital marketing tools such as email marketing, SMS marketing and Facebook ads retargeting—in one easy-to-access place.

It’s stacked with a wealth of transactional email features and auto-responders, and it gets a huge thumbs up when it comes to its automation capabilities.

For ecommerce, one of Sendinblue’s best email features include abandoned cart emails that give you a shot at recovering lost revenue with friendly reminder emails to your customers. You can also track conversions and monitor your digital marketing ROI.

ActiveCampaign

Free Plan? ActiveCampaign offers a 14-day free trial.

ActiveCampaign gives you access to a full suite of marketing tools that you can use to build your email list and turn your subscribers into loyal customers.

It comes with a free trial and it’s designed to automate your entire email marketing campaign. This means you get to segment your lists, personalize your content and send out your emails at the right time with minimal effort.

That all said, getting to grips with ActiveCampaign and its 870+ integrations will take some time. But once you’re up to speed, you can take advantage of its CRM software for free and connect your customers across your email, SMS and social media channels.

Check out this ActiveCampaign review to find out more about its features.

Bonus Tools

As well as premium email automation tools, there are additional tools that can help you optimize your ecommerce email marketing campaigns:

Ranktracker

Email marketing might not be directly related to SEO but you can use email marketing to boost your SEO efforts—by sending high-quality traffic to your website. This also encourages positive user behavior, like commenting, liking, sharing and visiting other website pages.

To help, you can use a tool like Ranktracker to track your keywords. It also comes with a web audit and backlink checker tool.

Google Analytics

Google Analytics is a free tool from Google that ecommerce businesses can use to track open rates, assess lead generation campaigns, and analyze conversions.

Ultimately, the tool helps you stay on top of your campaign. Among its features are trackable URLs that show you which emails are converting (and which aren’t), as well as custom campaigns, which give you further information on your email campaigns.

Zonka Feedback

Zonka is an offline feedback app that allows you to capture data and take feedback on iPad and Android Tablet Feedback App via offline surveys anytime – even without Internet; a great way to increase the response rates of your user feedback campaigns.

Final Thoughts

These are the best email marketing tools for ecommerce that are available right now. MailChimp and HubSpot are especially ideal for larger stores with bigger budgets, while OmniSend is a useful option for new stores that are just starting out with a smaller email list.

Naturally, new online stores with smaller budgets might not always have the financial muscle needed to invest in the best tools. If this is the case for your business, you could consider startup loans to help get your store off the ground.