9 Proven Methods to Boost Conversions from Your Sales Funnel

Intro

Every smart business knows the key to driving revenue growth is through optimizing its sales funnel. Otherwise, you may be running the best of ad campaigns but if it doesn’t convert, then it’s money down the drain.

From your prospects discovering your brand to the point where they become your customers, it’s a long and eventful journey. So, customizing your sales funnel according to your target audience, business, and industry is the need of the hour.

If you are unhappy with the current conversion rate of your sales funnel, worry not. We’ve rounded up the top techniques to increase sales funnel conversions for the results you desire.

Let’s dive in.

1. Know Your Audience

How can you hope to increase your sales funnel conversions without knowing your target audience?

If your funnel isn’t converting, maybe it’s because you are spending all your efforts on attracting the wrong people.

To max out your conversions, consider building up your ideal audience’s buyer persona. Include their location, income, age, gender and so on to understand who is most likely to benefit from your offerings.

A good place to start can be studying your competitors. The insights you gain can help you build an outline of your ideal customer. Once you have researched your audience thoroughly, you can attract the right prospects to your sales funnel. This can ultimately translate into increased sales funnel conversions in the future.

2. Leverage Content

Now that you have defined your target audience, what next? You want them to visit your website and learn more about your brand. Creating engaging content that offers some value to your target audience is an effective way to achieve this goal.

And that’s not all.

A high-quality blog with well-researched SEO keywords is likely to rank higher in the search engine results pages (SERPs). This means higher organic traffic for your website, which can increase sales funnel conversions with ease.

Apart from staying abreast with the latest blogging trends to write your blogs, you should also concentrate on other content formats.

You can take your content to the next level with Premiere Pro transitions for amazing videos. When your prospective customers need solutions to their problems, your content is what they will see.

Here’s an excellent example of how Foundr is utilizing Instagram to promote its podcasts and reach a wider audience.

(Image Source: Instagram)

3. Capture Leads the Right Way

Driving more traffic to your website through engaging and informative content is of little help without an attractive lead magnet.

What’s a lead magnet, you ask?

Simply put, a lead magnet is a special deal or a free asset given to a prospect in exchange for their contact details. It can be a discount coupon, webinar, ebook, or any other resource offering something valuable. When a prospect provides their contact information, the lead magnet becomes accessible.

The best way to leverage lead magnets is through lead generation forms that can help capture the prospect’s contact information. You can connect these forms to the software you use to generate leads so that the contact information is automatically stored.

Remember, they are more likely to share their contact information in exchange for something useful. So, ensure that the lead magnet is valuable.

For example, giving them a free e-book or a discount coupon can encourage them to provide their contact information.

Here’s an example of Social Media Examiner’s study that its target audience can benefit from in exchange for their contact details.

(Image Source: Social Media Examiner)

4. Create an Attractive Landing Page

Landing pages are the arsenal you need to increase sales funnel conversions. These pages are solely dedicated to driving your lead generation and conversions so they can convince the visitors to take the action you want.

A creative and smart landing page should educate your prospects about your products and brand. It should communicate how your brand is trying to solve their problem. Additionally, to increase landing page conversions include the benefits of your product along with visually appealing video or audio.

And all of this needs to be written in a compelling way to ensure that the visitors take your desired action.

Ensure your landing page does not have too many unnecessary elements or distractions. The harder it is for your prospects to focus on the purpose of your landing page, the harder it is to increase sales funnel conversions.

What’s more?

You should also optimize your landing page for the right set of keywords using Keyword Finder to ensure that it generates traffic.

Once you’ve published your landing page, you can check its performance using Rank Tracker. It can monitor your site and let you know what’s working and what’s not for optimization.

5. Gain Trust with Social Media Presence

In an “always online” world, building a reputable social media presence can immensely help increase sales funnel conversions. Regardless of the stage of the sales funnel your prospects are in, social media can give you unprecedented brand exposure.

A positive brand image on your social media channels can act as a catalyst in psychologically influencing others to try your offerings.

When used right, your social media can also help you climb higher in search engine rankings. Combine your social media efforts with other marketing ideas to max out your conversions.

Here’s an example of Tech giant Meta leveraging its social media presence to keep its audience updated about the latest on the platform.

(Image Source: Instagram)

6. Harness the Power of Reviews and Testimonials

When we talk of building trust, reviews and testimonials on your website and social channels play a big role in increasing sales funnel conversions. In fact, a survey found that 54% of online shoppers read reviews before they buy anything.

If you cross-promote your brand on a third-party or e-commerce platform, it is easier than ever to collect reviews. You can then leverage the good reviews here to strengthen your brand reputation and build trust among your audience.

A good way to do this is by monitoring UGC or user-generated content and using it on your social media platforms and website. Also, do ensure you respond to all reviews on time as that can make your customers feel that the brand cares for them. It can send out a strong message to potential customers as well and this can help increase sales funnel conversions.

7. Use Strong CTAs (calls to action)

As your sales prospects trickle down to the last stage of the funnel, you must guide them to what they should do next. Whether it’s downloading a brochure or booking an appointment, a clear CTA can play a major role in increasing sales funnel conversions.

Spread your CTAs throughout your landing pages and website so they are easily accessible. Try ditching the run-of-the-mill CTAs such as “Read More” or “Sign Up” for something more creative. CTAs such as “Jump On a Call” or “Try Our Demo Now” are much more enticing.

Additionally, you need to give your CTAs a sense of urgency to effectively increase sales funnel conversions. Emphasize how your product can solve the problem your customers face and why acting now is a good idea.

Here’s how DoneDone used a creative CTA to get more prospects to click.

(Image Source: DoneDone)

8. Retain Your Existing Customers

Often, many brands commit the error of focusing on acquiring new customers while ignoring the existing ones. But when you have invested your resources in gaining a core customer, why not utilize them?

Remember, re-selling to an existing customer can be much easier than trying to find a new customer. Do you have a product your existing customer enjoyed? Maybe you could give them a gentle nudge into repurchasing it, this time with an extra discount?

You can even consider cross-selling to them. For example, say your customer has bought a make-up item on your website. You can suggest a portable make-up kit to lure them into buying an item they may need.

9. Introduce Referrals and Loyalty Programs

Think of this as an extension to the point above to optimally increase sales funnel conversions. Similar to a growth funnel Referrals and loyalty programs go a long way in creating more revenue for your business through already converted customers.

Your existing customers can be your best brand advocates. They can put out a good word about your brand. Given how crucial this can be for your business, you can form a pool of such brand ambassadors.

By starting a loyalty program devoted solely to them, you can make them a significant part of your brand. You can offer them service upgrades, exclusive products, and other freebies to increase sales funnel conversions.

Here’s a classic example of Dropbox’s referral program, which gives a user up to 16GB of bonus space when their referrals download the app.

(Image Source: Dropbox)

Start Boosting Your Conversions

If you wish to increase sales funnel conversions, don’t leave it to chance.

To recap, it all starts with narrowing down your target audience and leveraging content to create awareness about your brand. Once you have established your presence, use lead magnets to turn them into your subscribers. Finally, get your CTAs and referral programs right to drive more conversions.

So, go ahead and implement the above-mentioned techniques to turn more prospects into customers and boost your revenues.