9 Must have eCommerce Software for Small Businesses in 2023

Intro

Are you a small business owner looking for the best eCommerce software? Well, look no further! In this blog post, we'll take an in-depth look at seven must-have eCommerce solutions available in 2023. We'll discuss their features and benefits as well as why they stand out among the many choices available to provide your small business with an unbeatable online presence.

Whether you're a brick and mortar establishment or purely digital, these 9 pieces of software will arm you with the tools necessary to create attractive websites that keep customers engaged - giving your products and services maximum visibility while increasing overall sales.

Put your trust in just one platform, or mix and match solutions to get even more bang for your buck; whatever option fits best with the needs of your company is what we aim to illustrate here today! So let's dive right into discussing eCommerce software – now's the time to make sure your small business stands out from all others.

9 Must have eCommerce Software for Small Businesses

1. Ranktracker

Ranktracker is an invaluable tool for website owners seeking to monitor their SEO progress; by using Rank Tracker, website owners can track their rankings for any given keyword or phrase against a variety of outlets and search engines. With this efficient tool, users are able to recognize which keywords are performing better than others, spotting opportunities and potential areas of improvement in no time.

Its customizable features, including easy-to-read reports and comprehensive visual comparison tools make the process of optimizing a website’s ranking even simpler and more efficient. Allowing users to avoid tedious manual work with quick access to data delivers a streamlined experience that eliminates wasted time.

Ranktracker: the ultimate resource for any serious website owner wanting to take control of their SEO efforts.

2. NotifyVisitors

NotifyVisitors is a great email marketing software for anyone looking to launch email campaigns. It offers features like email automation, segmentation and analytics so that businesses can personalize email campaigns and monitor their impact. Moreover, users can create email flows based on customer behavior or automate emails to be sent at predetermined times.

All of this helps to simplify the process of email marketing and ensures that businesses are able to make the most out of email campaigns. NotifyVisitors has become a popular tool due to its user-friendly interface and effectiveness in streamlining email marketing tasks.

3. InviteReferrals

InviteReferrals provides a great way to spread the word about your business and increase customer loyalty. It's an online referral system that enables companies to reward their customers for referring friends, family and acquaintances. From personalized rewards to custom referral links and landing pages, InviteReferrals makes it easy to reward customers for bringing in new leads.

With its simple setup and intuitive dashboard, there is no easier way to get more customers for your business. And with the ability to track performance metrics over time with detailed analytics, you can make sure you're always getting the most out of your customer referrals.

4. Google Docs

Google Docs is an ecommerce software solution ideal for small businesses. It allows teams to collaborate across a range of digital documents without having to create and track manual processes. It securely stores customer data, giving businesses access to key customer information in one place for better organization. Docs offers great flexibility, allowing custom document permissions and easy sharing.

This ease of use takes the hassle out of running eCommerce processes, freeing up time and energy for more productive tasks. By utilizing Google Docs ecommerce software, small businesses can optimize their workflow and provide superior customer service with enhanced efficiency and productivity.

5. Canva

Canva is ecommerce software specifically created for small businesses that want to reach and engage with their customers. From digital marketing campaigns to ecommerce stores, Canva provides comprehensive e-business solutions for businesses of all sizes that are looking for a reliable platform to increase their visibility.

With its robust features such as analytics, product management, website customization and more, Canva has everything you need to create an ecommerce presence that will draw in potential customers from around the world. Whether you're just getting started or have been in ecommerce for years, Canva offers an innovative solution that businesses can trust to get the job done.

6. AdEspresso

AdEspresso is ecommerce software for small businesses that makes it easy to manage and optimize advertising campaigns. From crafting attention-grabbing ads to tracking valuable insights, AdEspresso puts the control of digital advertising in the hands of anyone with a business and an idea.

By simplifying complex tasks associated with ecommerce software, small businesses can focus on what really matters: fine-tuning their campaign strategy, finding new ways to connect with customers, and growing their business success. With AdEspresso at the helm, any entrepreneur can launch powerful campaigns like a pro.

7. GoogleAds

GoogleAds provides ecommerce software that is tailored towards small businesses. With specialized campaign building tools, skilled marketers have the opportunity to maximize their ad reach and gain a better understanding of their target audience.

The platform gives merchants access to Google search and display networks around the world, including YouTube and Gmail, which help bring customers closer to discovering valuable products and services.

Moreover, the interface allows businesses to use data analytics to understand spending habits, preferences, and viewing activity - giving them the power to optimize their campaigns for maximum effectiveness. For all its features, it's no surprise that GoogleAds is fast becoming a key tool in ecommerce success.

8. Ahrefs

For ecommerce small businesses looking for an efficient way to manage their online presence, Ahrefs is an excellent choice. It offers more than just ecommerce software - it offers an invaluable suite of tools that allow business owners to thoroughly analyze their website performance, track the success of their content, perform keyword research and a lot more.

With data-driven insights and comprehensive controls, it enables business owners to remain competitive in the digital world. Whether you need help with better website optimization or tracking search engine rankings, Ahrefs is a complete ecommerce solution tailored specifically for small entrepreneurs.

9. Zapier

Zapier is an ecommerce software for small businesses striving to streamline their workflow. Designed with the busy business-owner in mind, Zapier allows entrepreneurs to automate tedious tasks and complexities associated with web integrations between common applications.

With a user-friendly interface and capabilities of creating multi-system workflows, Zapier enables small businesses to implement efficient productivity processes within their teams, leading to increased profitability and ROI. Plus, they offer support services and resources to assist users in getting the most out of their ecommerce software.

10. Viral Loops

Viral Loops is an all-in-one referral marketing platform to create viral word-of-mouth campaigns.

Using it is straightforward: choose which type of referral system you want to create, and then use the platform to design a matching campaign.

Viral Loops can help you launch a product, grow your email list, decrease customer acquisition costs, and retain your customers by turning them into brand ambassadors.

How to choose the best eCommerce software for small businesses?

Shopping online has become a major part of the way people shop, and small businesses are increasingly turning to eCommerce software solutions to help them manage their shops. But with so many options on the market, it can be difficult to know which one is right for your business. Here are some key things to consider when selecting the best eCommerce software for your small business:

1. Features & Functionality – Make sure the system you choose has all the features you need for managing and running your store, such as inventory management, product catalogs, payment processing, shipping options and analytics.
2. Cost – Evaluate how much each solution costs upfront and over time to ensure that it’s within your budget.
3. User-Friendliness – Look for an interface that is easy to use and understand so that you won’t have to spend extra time learning how to use it.
4. Scalability – Some eCommerce platforms offer scalable solutions so that as your business grows, you can upgrade without needing an entirely new system.
5. Support Services – Ensure that there is customer service or technical support available if you run into any issues while using the program.

By taking all of these items into consideration when selecting an eCommerce platform for your small business, you can make sure that you find one which meets all of your needs and helps keep your business running smoothly!

Conclusion

Growing and managing a small business is no easy feat, but the right eCommerce software can make it a lot easier. If you're looking for ways to streamline your operations and improve your bottom line in 2023, be sure to check out our list of the 9 must-have eCommerce software for small businesses. Do you have any other recommendations? Let us know in the comments below!