8 Ways to Build a Robust SEO Strategy on a Small Budget Marketing

Intro

The problem with small businesses is that they don't have many funds for marketing campaigns. That's why many lack visibility online and struggle to acquire new customers. However, there are techniques that can be implemented to help a business rank higher in search engine results pages (SERPs) while spending little or no money.

One such technique is improving SEO campaigns. While no effort is hundred percent free, SEO is low cost compared to other marketing strategies. You'll just need to know what makes a good SEO that your website can appear on the Google first page.

This article will explain how you can build a robust SEO strategy on a shoestring budget that perfectly fits your small business.

How to Build a Winning SEO Strategy on a Small Budget

(Source: Unblast)

Building a robust SEO may take time, especially if you don't have financial resources to back up your plan. But, it's doable and pretty easy for anyone who has no experience in starting SEO.

Here are a few tips you can try to build your SEO campaign.

1. Research Your Competitors

One of the best ways to improve your SEO is by researching your competitors. What keywords are they targeting? What strategies are they using to rank higher in SERPs? What links are they acquiring?

Researching competitors is free but takes time, yes. You can start by checking your direct competitors and see what types of content they have on their websites.

If you subscribe to no-code solutions and SEO tools, such as Ahrefs or SEMrush, you can check their backlink profile to see what pages your competitors are building. But it's not a must if you don't have any paid tools yet. You can always analyze your competitors manually.

2. Perform Keyword Research

Keyword research is essential for any SEO campaign. By identifying the right keywords, you'll be able to focus your efforts on ranking for those terms. There are a number of free tools available online for performing keyword research, including Google AdWords Keyword Planner and Google Trends.

These tools are great for small business owners because they are free to use and contain predictions for keywords you're aiming for. For example, use Google Trends and put keywords to see how many people search with that phrase. Google Trends dashboard offers results up to several years prior to analyzing if your keyword was already popular and dotted lines to predict the number of searches in the future. By understanding what your competitors are doing, you can find gaps in their strategy that you can exploit. You can also target different keywords and use different tactics to outrank them.

3. Publish High-Quality Content

One of the most important aspects of SEO is publishing high-quality content. Google favors websites with fresh, relevant, and valuable content. By publishing great content on a regular basis, you'll improve your chances of ranking higher in SERPs.

Creating high-quality content could be in the form of blog posts, articles, infographics, or even videos. The important thing is that the content is well optimized, informative, and relevant to your target audience.

Content like videographics is easy to digest and interesting to watch. Compared to other content marketing, videos offer a faster and more fun experience to collect information. So, you can consider using marketing videos to improve your SEO campaign.

4. Optimize Your Website for SEO

Once you've identified the right keywords and created content, optimizing your website for those terms is important. This includes adding the keywords to your website title, header tags, and meta descriptions. You can also use the keywords in your content, but be careful not to overuse them, or it will hurt your rankings.

This process is also called on-page SEO, where you optimize the page for better search results. For example, if you write an article, make sure to pass the minimum score of readability (often shown as green if you're using Yoast SEO on WordPress). The easier your article to read, the higher the chance people are going to visit your blog and stay longer on your website.

5. Build Quality Links

In order to rank higher in SERPs, you need to build links or backlinks from high-authority websites. Backlinks are simply links from other websites that point to your site. The more high-quality backlinks you have, the higher your website will rank in Google.

There are a number of ways to build quality links, including creating guest posts for other websites, submitting articles to directories, and participating in link exchanges. But, make sure that the referring domain is relevant to your website or business. It's important to note that quality links are more powerful than quantity.

6. Use Social Media

Social media is another powerful tool that can be used for SEO. By sharing your content on social media platforms like Facebook, Twitter, and LinkedIn, you'll reach a larger audience and increase your chances of ranking higher in SERPs. More importantly, social media platforms are great places to build links.

However, you should ensure that your content fits the social platform you're going to use. If you have long videos, it's much better to post them on YouTube instead of Instagram.

On the other hand, if you have a thought-provoking article, publishing it on Twitter won't do much because the nature of the platform doesn't match with your business-tone posts. Instead, you can publish or embed the article on LinkedIn, where people are more interested in reading longer posts. You can also use LinkedIn automation tools to cut down your efforts.

7. Monitor Your SEO Progress

It's important to monitor your SEO progress so you can make necessary changes and optimizations. There are a number of free tools available online for tracking your website's SEO progress, including Google Analytics and Webmaster Tools.

Tracking your SEO effort is crucial because you'll find out whether such action makes a result or not. You can also analyze competitors' websites and learn what works and what doesn't.

8. Stay Up to Date With Changes in SEO

The world of SEO is constantly changing, so it's important to stay up to date with the latest trends and changes. By doing so, you'll be able to improve your website's ranking and stay ahead of the competition. You can learn by subscribing to popular SEO blogs, attending SEO conferences, and watching online tutorials.

Takeaway

SEO is a long-term process that takes time and patience. Don't expect your website to rank at the top of SERPs overnight. It takes hard work, dedication, and a lot of time to see results from SEO.

But, if you're patient and continue implementing the necessary SEO techniques, you'll eventually see an improvement in your website's ranking.

By following the tips above, you can build a strong SEO strategy to improve your website's ranking in SERPs. Just remember to be patient, consistent, and dedicated to your efforts. The results may not be immediate, but with time and effort, you'll see your website ranking higher in search engine results.