8 Reasons Your Business Should Invest in High-Quality Content

Intro

Let me let you in on a little secret.

The secret to content marketing success is to invest in high-quality content consistently.

Sadly, many brands, businesses, and bloggers sacrifice quality while satisfying consistency.

They publish tons of blog posts and articles regularly and wait for traffic, sales, and conversions that never happen.

Sometimes even their blog posts and articles rank high and drive more traffic but conversions never happen.

When this happens, it’s easy to give up on your blog and focus on other marketing channels.

However, you don’t have to give up.

All you have to do is to invest in high-quality content.

At Ranktracker, we understand the value of creating great content. That’s why we invest in high-quality content consistently.

In this post, you will discover 10 reasons your business should create great content even if you have to publish one blog post/article per week.

But before that…

What Is High-Quality Content?

In simple terms, high-quality content adds value to the reader and achieves its marketing goals.

When someone reads your blog posts and articles and understands the topic in a way he may not have been aware of, then you can say you created high-quality content.

Well, creating quality content consistently is still a top challenge for 39% of bloggers:

(Source)

Of course, before you invest in high-quality content, it’s good to understand what qualifies content to be quality.

Here are a few traits of high-quality content:

• High-quality content addresses the readers’ pain points and needs.
• High-quality content is unique and written around a persona.
• High-quality content is optimized to rank well in Google.
• High-quality content is defined by data.
• High-quality content is written in a skimmable format.
• High-quality content encourages engagement.
• High-quality content converts.
• High-quality content is relevant to your target audience.

Why Should You Invest in High-Quality Content?

Here are a couple of reasons why you should invest in high-quality blog posts and articles for your business.

1. Drive More Customers to Your Product/Service Pages

What’s the reason for creating an incredible product or coming up with an awesome service if no one knows about it?

Every business owner desires to drive more website traffic to your service or product pages.

Because more website traffic means more customers and ultimately more sales.

According to a HubSpot survey, companies that have a blog drive 55% more website traffic than those that don’t:

(Source)

But driving traffic doesn’t mean business. Because people could be landing on your website and leaving at the same speed they came with.

This is why businesses need to invest in high-quality content.

High-quality blog posts and articles encourage engagement and conversions.

Whether you want people to sign up for your newsletters, subscribe to your services, or download something, you can achieve that by publishing quality content that gets them to take action.

Here are a few content ideas to drive more traffic to your website:

• Publish great list posts.
• Create awesome how-to posts and in-depth guides.
• Share personal success stories.
• Publish awesome case studies.
• Create stunning infographics and videos.
• Make excellent roundup posts.
• Host Q&A with an industry expert.

2. Gives Your Brand a Personality

The easiest way to promote your products or services to your target audience is to tell them your story.

The good news?

Investing in high-quality content enables you to achieve exactly that.

Consider this:

33% of people read blog posts to learn something new:

(Source)

Publishing high-quality blog posts and articles consistently gives your brand a personality.

The more people read quality content from you regularly, the more they will remember your business.

3. Drives More Quality Leads

High-quality content is informative, educational, and entertaining.

What this means is that someone who comes across your content on the internet will be more knowledgeable about who you are and what you offer even before they interact with your sales team.

The more informed your audiences are about your product or service, the more likely they will make a purchase or take a desired action.

60% of customers say they are more likely to purchase a product after originally reading a blog post about it.

According to a Wyzowl survey report, 90% of marketers say video content has helped them generate leads:

(Source)

Here are some of the most effective content types for lead generation:

• Video content
• Survey results
• Useful resources such as checklists, cheat sheets, workbooks, templates, and more.
• eBooks
• Customer testimonials
• Industry reports
• Case studies
• Webinars
• White papers
• Trials

4. High-Quality Content Drives Better ROI Than Paid Ads

First off, content marketing is 62% cheaper than traditional marketing.

Besides, 80% of searchers ignore sponsored posts in favor of organic content.

What’s more?

According to a Content Marketing Institute survey report, businesses that create high-quality content see an ROI of $44 for every dollar they spend.

On the other hand, U.S. advertisers gain around $11 for each dollar invested in digital search advertising.

This doesn’t mean that PPC ad campaigns aren’t effective. The only challenge is that paid ads require more capital to run at scale.

Here are handy tips to create content that skyrockets your ROI:

• Establish clear content marketing goals.
• Create content tailored to your target readers.
• Publish evergreen content.
• Create content that’s ten times better than your competitors.
• Update and optimize your content regularly.
• Measure your results regularly.

5. High-Quality Content Establishes Your Authority in Your Niche

According to a Content Marketing Institute survey, 83% of B2B marketers say they distinguish themselves from the competition by producing better quality content:

(Source)

When you invest in high-quality content consistently your site/blog becomes a go-to resource for your industry.

When people seek your advice and share your content, they improve your brand’s visibility online.

At Ranktracker, we publish high-quality blog posts that rank high in search engines to not only establish our authority but also to drive massive quality traffic to our keyword research tool.

Here are a few tips to create quality content that positions you as an authority in your niche:

• Spy on your competitors’ content to learn their content strategy and create ten times better content than theirs.
• Focus on a narrow topic to make your research simple.
• Add lots of visuals to keep your readers engaged.
• Quote other industry experts to make your content more trustworthy.
• Include data, statistics, and research findings to appear more knowledgeable.
• Write conversational, but with an authoritative tone.

6. High-Quality Content Helps to Retain Customers

The key drivers of customer retention are:

• Trust
• Appreciation
• Customer service
• Communication

Surprisingly, you get all these when you invest in high-quality content for your business.

Yes, you can easily retain customers when they trust your brand by reading informative content on your site regularly.

This makes them want to come back to read more of your content.

Besides, repeat customers spend 67% more than new ones.

No doubt, creating quality content that makes customers want to come back for more is a great idea for every business owner wanting to generate more revenue.

Here are handy content ideas to improve customer retention:

• Create useful resources.
• Host podcasts with industry experts.
• Create case studies and gain customer testimonials.
• Personalize your content.
• Create informative eBooks.

7. Helps to Convert Readers Into Customers

In today’s digital world where customers are bombarded with all forms of advertising and content, customers are looking for brands that focus on helping them instead of selling to them.

By investing in high-quality blog posts and articles that inform and educate your audience, you set yourself apart from your competition.

Furthermore, by creating high-quality, informative content that’s optimized for SEO, you convince customers that you understand their needs.

This helps to win their trust. Better yet, they will see your website as a reliable source of information thus they will come back more often and likely share your content with their friends and family.

The more they come back for your content, the easier it will be to convert them into customers.

8. Improve Rankings for Your Product/Service Pages

For content to rank high on SERPs, it must satisfy the following criteria:

• It’s optimized for search intent.
• It must be skimmable.
• It must have undergone the rigorous process of keyword research.
• It must address the questions and concerns of your audience.
• It must be relevant.
• It must be comprehensive.

Not only that, but content that ranks high on Google also gets more quality backlinks.

When you invest in high-quality content for your business, you check all the above boxes.

What does this mean for your business?

Google will notice, crawl, and index your content and then rank it higher in the search results. This means that your product/service pages will rank high as well.

Where Ranktracker Can Help You

Simply, Ranktracker helps you create quality SEO content that helps your website to rank at the top of SERPs.

Here is how the tool can help you:

With Ranktracker’s Keyword Finder, you can discover the best keywords your target audience is searching for to help you create content that answers their search queries.

(Source)

Besides, you can find long-tail keywords with low scores. You can also see how difficult or simple it is to rank for certain keywords and even the average CPC.

What’s more?

You can discover keywords your competitors are ranking for which can help you to create content that’s 10X better than theirs.

Is Your Content High Quality?

No doubt, creating quality blog posts and articles can benefit your business in many ways.

Apart from driving more visitors to your product/service pages, quality content generates more quality leads and gives your brand a personality.

Read over the entire blog post to see what you can get when you invest in high-quality content for your business and how Ranktracker can help you.